Uma ubhalisa okokuqala, sicela uhlole ibhokisi lakho lokungenayo ukuze uthole ulwazi olwengeziwe mayelana nezinzuzo ze-akhawunti yakho ye-Forbes nokuthi yini ongayenza ngokulandelayo!

Njengoba ukhokho wawo utholakala eMadagascar kanye naseziqhingini ezikude zasePacific, njengeziqhingi zaseSoloman, iFiretree Chocolate - uhlobo lukashokoledi wengcweti wase-UK - kungenzeka yethulwe eLondon, kodwa izimpande zayo zitholakala ngokuqinile kwezinye zezindawo ezikude kakhulu emhlabeni. .

Yethulwe ngoJuni 2019 nguDavid Zulman, uMartyn O'Dare kanye no-Aidan Bishop, abanolwazi lweminyaka engaphezu kwengama-85 embonini kashokoledi phakathi kwabo, i-USP yakwaFiretree imayelana nalesi siqalo, nohlobo olubungaza umsuka wobhontshisi we-cocoa oyingqayizivele wentaba-mlilo. ukuthi imithombo.

'Uhambo' lwenkampani, oludale izinhlobo eziyisikhombisa ezahlukene zikashokholethi we-Firetree (kusuka ku-100% kuya ku-69% ukhokho), luqala eziqhingini ezincane ezitholakala 'ePacific Ring of Fire' - iziqhingi ezikude eziseningizimu yePacific. kanye nezifunda zase-Oceania.Yilapho wena i-firetree, noma isihlahla sikakhokho, esinama-pods aso anombala ovuthayo, umila khona.Ikhula kahle enhlabathini enothile, enezimbotshana zentaba-mlilo etholakala kulezi ziqhingi.Kulapha, nezinye izindawo ezimbalwa emhlabeni, njengesiqhingi sentaba-mlilo saseMadagascar, lapho inkampani ithola khona ukhokho wayo.

Lo mkhiqizo uthole ukuthi lezi zintaba-mlilo, ezincane kakhulu ukuthi zingacatshangelwa izinhlobo zikashokoledi ezinkudlwana, zikhiqiza ubhontshisi wekhwalithi engcono kakhulu emhlabeni.Eqinisweni, cishe izingxenye ezimbili kwezintathu zikashokoledi womhlaba zivela eGhana nase-Ivory Coast, kanti amazwe lapho kutholakala khona i-Firetree cocoa, enza ngaphezudlwana kuka-1% kuphela, okugqamisa ukunqaba nokuhluka kokunambitheka.

“Imvamisa, ukulandisa okuphathelene noshokoledi we-super-premium kube yizindaba ezitholakala yonke indawo futhi ezijwayelekile 'zebhontshisi ukuya kubha' kanye 'nezokwenziwa kwemisebenzi yezandla', ezinolwazi oluncane lomkhiqizo, izinganekwane noma izimpawu," kusho inkampani."KwaFiretree, sifuna ukumba sijule, sazise futhi sifundise, futhi ngokwenza kanjalo, sithemba ukuthi sizovusa uzungu mayelana nokuvela kumakhasimende ethu."

Lapha, abasunguli ababambisene nabo uDavid Zulman (DZ) kanye no-Martyn O'Dare (Mod), badalula kabanzi mayelana nohambo lwabo nokuthi lokhu kube nomthelela kanjani ekuthuthukisweni komkhiqizo wabo.

Indawo ecwebezelayo, enentaba-mlilo yeziqhingi zaseRing of Fire inikeza i-terroir enhle kakhulu ... [+] ushokoledi.

I-MOD: Ukusuka e-UK, kuthatha cishe izinsuku ezimbili ukufika eziqhingini lapho kutshalwa khona ubhontshisi we-cocoa we-Firetree.Ukubonakala kokuqala kuyamangaza futhi kufanele ujwayelane nokuqina kokukhanya okuthola lapho.Uma usuzivumelanise nalokhu, ungabona iziqhingi ngobuhle bazo obuphelele obuvelele.Amasimu e-cocoa e-technicolor, atholakala eduze kwamabhishi angakaze athintwe, awumbono omangalisayo.Ekuvakasheleni kwami ​​okokuqala eziqhingini, ngahlatshwa ukuhlanzeka komoya, indawo evulekile nokuntuleka kwabantu!

Lezi izingxenye zomhlaba ezingavamile, mayelana nobuhle namasiko, iyiphi indawo evelele kuwe futhi ngani?

I-MOD: Amachweba aluhlaza acwebezelayo agone ugu eVanuatu, umthunzi oshisayo wentaba-mlilo enkulu ye-Mt. Uluman e-Karkar Island kanye namadolobhana anesithombe esihle atholakala ekugcineni kwemigwaqo egudle ugu e-Solomon Islands - yilezi zindawo ezinamathele kimi. ingqondo futhi wenze iziqhingi zikhetheke ngempela.

I-MoD: Isiqhingi sami engisithandayo yiBuena Vista, isiqhingi esincane eqenjini laseSolomon Island.Inesibalo esincane kakhulu sabantu abangaphansi kwe-100 - futhi, ngokuyisisekelo, ifana ne-Robinson Crusoe outpost engavamile.Kunzima ukufinyelela, futhi uzizwa ukude kakhulu, kodwa kuwufanele usizi.I-Buena Vista inegama eliphelele kakhulu ukuyichaza, njengoba inemibono emangalisa kakhulu engake ngayibona.

I-DZ: Ngokungafani nenani elikhulu lezinkampani zikashokholethi, siyaziqhenya ngokuthola ubhontshisi we-cocoa okhethekile kubalimi ngokuqondile, sikhokha inani elifanele ngokwentengiso nangokokuziphatha.Siphinde silawule konke ukusetshenzwa ngokwethu kusuka efekthri yethu e-Peterborough, eNgilandi.Siwosa ubhontshisi we-cocoa uphelele egobolondweni ukuze silondoloze ukunambitheka okumangalisayo okutholwa ubhontshisi emhlabathini.

I-MoD: Amanye alawa ma-Island States angama-matriarchal, mayelana nobunikazi bezakhiwo, okusiza ekuvumeleni abesifazane ukuba babe ngabanikazi bamapulazi.Ngokuvamile, abanye babalimi be-cocoa abahamba phambili ngabesifazane, ngakho-ke ngokwemvelo sisebenza eduze nabo.Amanye amapulazi amaningi esisebenza nawo aphethwe imindeni futhi aphethwe abafowethu nodadewethu nemindeni yabo.Uma sivakashile, wonke umuntu uyama ukuze ahlanganyele engxoxweni futhi kubalulekile kithi ukuthi sikhulume nabo bonke abantu abaphethe futhi abangabanikazi bamapulazi, kungakhathaliseki ukuthi ubani osayina inkontileka.

Lokhu kusho ukuthi abesifazane nabo banethuba lokulawula iholo labo futhi bangaphinde batshale imali emindenini yabo nasemapulazini, ngaleyo ndlela baqinisekise ukusimama kwemiphakathi etshala ukhokho.Akukho lapho lokhu kungabonakala khona ngokucace kakhulu ukwedlula ipulazi elitholakala esiqhingini saseMakira, lapho umlimi uLucy Kazimwane engumnikazi wendawo ngokwakhe, futhi eqasha ngokukhethekile abesifazane ukuba basize ukukhiqiza ukhokho - ecela usizo lwamadoda kuphela lapho ludingeka emsebenzini wokuthwala kanzima ngezikhathi ezithile.

DZ: Ayikho neyodwa engiyithandayo.Okuningi kuncike osukwini, ukuthi ngidla ini futhi nini ushokoledi nokuthi ikuphi ukunambitheka engikuthandayo ngaleso sikhathi.Njengoba umlingani wami uMartyn esho, kufana nokuthi kufanele ukhethe ingane oyikhonzile, okungadingekile uma ungaba nayo yonke!

DZ: Inhloso yethu enkulu wukwandisa ububanzi bethu, ukusatshalaliswa nokuqwashisa.Umhlaba wokunambitheka awupheli, futhi kuyinselelo yethu eqhubekayo ukuqhubeka nokuhlola izindawo ezihlukile ze-cocoa ukuze sithole ubhontshisi.Kuzohlala kunobubanzi obuyisisekelo, abathengi abathembekile abazofuna ukuphinde bavakashele ngaso njalo, kodwa sihlala sibheka enye into engabalinga ukuthi bazame okuthile okusha.

DZ: Kulithinte kakhulu ibhizinisi, njengoba amakhasimende ethu amaningi, amakhulu namancane, kudingeke ukuthi avale futhi awaqiniseki ngokuthi azophinda avulwe nini nokuthi yiziphi izinguquko azozithola ezimakethe, uma evala.Lokhu kudale ukuthi ama-oda ahlehliswe futhi lokhu kube nomthelela ongemuhle onzima kunoma yiliphi ibhizinisi.Kodwa-ke, ohlangothini oluhle kakhulu, sigxile ebukhoneni bethu be-inthanethi kanye nokuthengisa okuqondile kubathengi.Siphinde sasungula ngokunambitha okubonakalayo, obekudume kakhulu.

DZ: Kanye nohambo lwangempela lwe-cocoa uqobo, lapho unambitha ushokoledi, kubalulekile ukuvumela ama-flavour akuhambise ohambweni.Ibha yethu ngayinye ye-Firetree inamanothi okunambitha emaphaketheni ukuze lokhu kusebenze.Isikwele ngasinye sikashokoledi wethu siklanyelwe ukunambitha njengewayini elimnandi noma i-cognac - ngokuvumela ukunambitheka kukhule olwangeni ulandela uhambo lokunambitha.Isibonelo, ibha yethu ye-Vanuatu engu-72% ikwenza ukwazi ukuzwa uhambo lokunambitha ukusuka ku-cherry ukuya kulamula othambile bese ekugcineni kube amagilebhisi amhlophe.

Enye yamabha akwaFiretree, eno-75% kakhokho odabuka e-Makira Island, enye yeziqhingi zaseSolomon ... [+].

Izindlela zethu zokukhiqiza ubhontshisi kuya kubha zisho ukuthi ukunambitheka kukabhontshisi wethu - okutholakala endukwini enamalangabi 'ye-firetree', echumayo endaweni ecebile, enezimbobo zentaba-mlilo yaseMadagascar naseSolomon Islands - ayisoze yalahleka.Amabhontshisi kakhokho akhethwe ngobuchule abalimi beFiretree futhi aklanywe ngobungcweti abashokoledi abanekhono ukuze bathuthukise, bathuthukise, futhi agobe ukunambitheka futhi bakhe ushokoledi oshelelayo, ocebile, ohlukile ngokujula nobunkimbinkimbi bawo.

Imikhuba emihle yokulima kanye nenqubo yokukhiqiza imisebenzi yezandla ihlanganisa ukuvutshelwa, inqubo yokomisa elangeni elishisayo, ukuthoswa kukabhontshisi ophelele egobolondweni ukuze kuvalwe ukunambitheka, kanye nokuncibilika kancane.Ubhontshisi ube usuthunyelwa efekthri yethu e-UK lapho uphendulwa khona ushokoledi we-Firetree, ogcina ukunambitheka okuyingqayizivele kwalezi ziqhingi ezinentaba-mlilo.Empeleni, ukuhamba kufakwe emnyombweni walokho esikwenzayo.

DZ: Ukubukeka kobuso bomuntu lapho edla ushokoledi wethu – ubumnandi obulula kanye nokumangala okujabulisayo lapho ebona ukuthi usohambweni lokunambitha.

I-MoD: Umcabango wokuthi singagcona ukunambitheka okwengeziwe okuvela kubhontshisi, noma ukuthi izindawo ze-cocoa ezingakatholwa ezisekelwe enhlabathini eyingqayizivele zisalinde ukutholwa.

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