Abantu baseMelika abanesithukuthezi ekhaya ngesikhathi sokuvalwa kwe-coronavirus bathola kabusha uthando lwabo lokubhaka nokupheka, behlehlisa inkambiso ethathe amashumi eminyaka eguqule isipiliyoni sesitolo segrosa.

Idatha yabathengi ibonisa ukuthengiswa okukhuphukayo kulokho imboni yegrosa ekubiza ngokuthi isitolo sayo esiphakathi, ama-aisles lapho okusanhlamvu, imikhiqizo yokubhaka kanye nokudla okuyisisekelo kokupheka kutholakala khona.Ngakolunye uhlangothi, ukuthengiswa kwedeli kuphansi, futhi imikhiqizo efana nokudla okuphekwe esitolo yehle kakhulu.

Abahlaziyi bezimboni bathi kubuyisela emuva ukuthambekela okuye kwakhula ngesivinini phakathi neminyaka engu-40 edlule noma ngaphezulu.Njengoba abantu baseMelika sebematasa kakhulu futhi benikela isikhathi esiningi emsebenzini, basebenzise imali encane kulawo maphasishi ezitolo ezimaphakathi nokunye ekudleni okwenziwe ngaphambilini, okonga isikhathi.

“Senza amakhekhe ekhekhe likashokoledi.Ngenza amakhekhe kashokoledi.Bebehamba kahle kakhulu,” kusho uNeil Stern, uzakwethu omkhulu kwaMcMillanDoolittle oxhumanisa amakhasimende embonini yegrosa.“Ingxube yokuthengisa ibonakala sengathi yenza emuva ngo-1980,” lapho abantu abaningi babepheka ekhaya.

Imiksi yokuthengisa nayo inkulu, idatha evela enkampanini yocwaningo i-IRI iyakhombisa.Abantu baseMelika bathatha uhambo olumbalwa lokuya esitolo, kodwa bathenga okuningi lapho bephuma.Abathengi abangaphezu kwamaphesenti angama-70 bathi banegrosa eyanele ukukhokhela izidingo zasendlini amasonto amabili noma ngaphezulu.

Idatha yakwaNielsen ikhombisa ukuthi abantu baseMelika bathenga imikhiqizo embalwa abangayisebenzisa uma bephuma.Ukuthengiswa kwezimonyo zezindebe kwehle ngengxenye yesithathu, kanjalo nokufakwa kwezicathulo nama-insoles.Ukuthengiswa kwesikrini selanga kwehle ngamaphesenti angama-31 ngesonto eledlule.Ukuthengiswa kwemigoqo yamandla sekwehlile.

Futhi mhlawumbe ngenxa yokuthi bambalwa abantu abaphumayo, ukudla okuncane kuyamoshwa.Bangaphezu kwengxenye yesithathu yabathengi begrosa bathi manje sebephumelele kakhulu ekugwemeni imfucuza yokudla kunangaphambi kwalolu bhubhane, ngokusho kwemininingwane eqoqwe yi-FMI, inhlangano yezimboni zokudla eWashington.

Ukudla okuqandisiwe - ikakhulukazi i-pizza nama-French fries - kunesikhathi.Ukuthengiswa kwe-pizza eqandisiwe esikhathini esidlule samaviki ayi-11 kweqe ngaphezu kwesigamu, ngokusho kukaNielsen, futhi ukuthengiswa kwakho konke ukudla okufriziwe kweqe ngamaphesenti angama-40.

Abantu baseMelika bachitha imali ephindwe kasithupha kunaleyo ababenzile ngonyaka owedlule kwi-sanitizer yesandla, i-splurge eqondakalayo phakathi nobhubhane, futhi ukuthengiswa kwezinto zokuhlanza izinhloso eziningi kanye nezibulala-magciwane ze-aerosol sekuphindeke kabili.

Kodwa ukusebenza ngephepha lasendlini yangasese kuya ngokuya kuba ngcono.Ukuthengiswa kwezicubu zokugeza kukhuphuke ngamaphesenti angu-16 ngaphezu kwamazinga onyaka odlule ngesonto eliphela ngoMeyi 16, okuphansi kakhulu kunokwenyuka okungamaphesenti angama-60 ekuthengisweni kwephepha lasendlini yangasese esikhathini eside samasonto ayi-11.

Izinyanga zasehlobo ezizayo zisheshise ukuthengiswa kwezinto ezosiwayo njengama-hotdog, ama-hamburger namabhansi, ngokusho kokuhlaziywa kwebhange lokutshala imali uJefferies.

Kepha ukunikezwa kwenyama yesizwe kusalokhu kuyinkathazo embonini yezitolo, ngemuva kokuthi amagagasi e-coronavirus ehlasele izitshalo ezipakisha inyama ezifundazweni zaseMidwestern.

Ukuhlanganiswa kwemboni yokupakisha inyama kusho ukuthi noma ngabe izitshalo ezimbalwa zingasebenzi ku-inthanethi, inani elikhulu lenyama yengulube, inyama yenkomo kanye nezinkukhu lingaphazamiseka.Izimo zokusebenza ezitshalweni, lapho kubanda khona kakhulu futhi abasebenzi bema eduze amahora amaningi, zibenza babe ngamathuba ayingqayizivele okuthi i-coronavirus isabalale.

"Ngokusobala, inyama, izinkukhu, ingulube iyinkinga ngenxa yendlela lo mkhiqizo okhiqizwa ngayo," kusho uStern."Ukuphazamiseka kwalolu chungechunge lwempahla kungase kube kukhulu kakhulu."

Abantu baseMelika babonakala besingatha lokhu kuqubuka ngenye indlela: Ukuthengiswa kotshwala kunyuke kakhulu emasontweni asanda kwedlula.Ukuthengiswa kotshwala kunyuke ngaphezu kwekota, ukuthengiswa kwewayini kukhuphuke cishe ngamaphesenti angama-31, kanti ukuthengiswa kwemimoya kukhuphuke ngaphezu kwengxenye yesithathu kusukela ekuqaleni kukaMashi.

Akukacaci ukuthi ngabe abantu baseMelika empeleni baphuza utshwala obuningi ngesikhathi sokuvalwa, kusho uStern, noma uma bethatha indawo yotshwala okungenzeka ukuthi babuthengile ezindaweni zokucima ukoma nezindawo zokudlela ezinotshwala ababudla kusofa.

“Ukuthengiswa kwegrosa kwenyukile futhi ukusetshenziswa endaweni yehle kakhulu.Angazi ngempela ukuthi siphuza kakhulu utshwala, ngiyazi nje ukuthi siphuza utshwala obuningi emakhaya,” usho kanje.

Kulokho okungase kube yizindaba ezithembisayo kakhulu, ukuthengwa kwemikhiqizo kagwayi kwehlile, uphawu olunethemba ebusweni begciwane lokuphefumula.Ukuthengiswa kukagwayi bekungaphansi kwezinombolo zonyaka nonyaka izinyanga, ngokusho kwe-IRI Consumer Network Panel, ucwaningo lwamasonto onke lokuziphatha kwabathengi.