Washington - Owake wathathwa njenge-niche, uswidi ohlafunwayo manje usuwumshayeli obalulekile wokuthengiswa kwamaswidi angewona kashokoledi.Okufaka isandla kulokhu umkhakha wokuhlafunwa kwezithelo, ukuziqhenya ngemikhiqizo ehlanganisa i-Starburst, i-Now and Later, i-Hi-Chew ne-Laffy Taffy ukusho ezimbalwa.

Ukuziphendukela kwemvelo kulandela abathengi bakaswidi njengoba bamukela imikhiqizo enokuthakwa okuthambile kanye naleyo ehlanganisa izithelo nokushwabana.Ngamafomethi asukela kwezikwele, ukulunywa namaroli, ukuya kumaconsi nezintambo, imikhiqizo inikezwa ngokunambitheka okuhlanganisa izithelo zendabuko kuya kuzinketho ezingavamile ngisho nokukhetha ukunambitheka okuhlanganisiwe.

Umphumela walezi ntuthuko umkhakha obiza isigidigidi esi-1.7 zamarandi emasontweni angama-52 aphela ngoMashi 26, omele ukukhuphuka okungamaphesenti ayi-16 kumanani onyaka odlule, ngokusho kweCircana."Lezi zinto zenza amaphesenti angu-14 emakethe okungewona ushokoledi kodwa ziqhuba amaphesenti angu-30 okukhula kwayo," kusho u-Sally Lyons Wyatt, iphini likamongameli omkhulu kanye nomholi wokuzijwayeza, ukuqonda kwamakhasimende e-Circana.“Ngaphezu kwalokho, baheha imindeni enezingane, evame ukuba nobhasikidi abakhulu.”

Ukunambitheka Kwengeza Injabulo

Nakuba ama-flavour afana ne-apula, okusajingijolo okuluhlaza okwesibhakabhaka, i-cherry, amagilebhisi, umango, i-punch yezithelo, i-strawberry, i-tropical kanye nekhabe iqhubeka nokuba namandla okuhlala, izinkampani zibheke ukukhulisa umdlalo wazo ngezinketho zesizini ezifana ne-blood orange, ukunambitheka okungavamile okuhlanganisa i-acai, udrako izithelo ne-lilikoi (isithelo saseHawaii), kanye neminikelo ephefumulelwe isiphuzo elingisa ukunambitheka kwamasoda, ama-cocktails namakhofi esizini.

“Njengabathengi, siye saqeqeshwa ukuba sibheke phambili emikhiqizweni yesizini egcwele inkumbulo,” kusho u-Kristi Shafer, iphini likamongameli wezokumaketha e-American Licorice Co., inkampani engumzali ye-Torie & Howard."Ama-flavour esizini ahlanganisa enye yezitayela zikaswidi eziphawuleka kakhulu futhi sifuna ngempela ukuba yingxenye yalokho."

U-Jeff Grossman, iphini likamongameli wezokuthengisa nokuthuthukiswa komkhiqizo we-Yummy Earth, Inc., uyavuma ukuthi izinhlobonhlobo zesizini zingumshayeli womkhakha.

Omunye umkhuba ongawubuka uyingqayizivele, ukunambitheka konyaka wonke."Ithimba lethu locwaningo nentuthuko lihlala lihlola amaphrofayili e-flavour amasha," kuphawula uTeruhiro (Terry) Kawabe, umongameli kanye ne-CEO ye-Morinaga America, Inc. Isibonelo: U-Ramun uhlafuna okugqugquzelwe i-soda yelamula ecacile, emnandi, etholakala e-Japan.

Inhlanganisela yezithelo inikeza izinketho ezengeziwe kumthengi ohlale eguquka, kuqinisekisa u-Dave Foldes, umqondisi wezokumaketha wemikhiqizo ye-Now and Later kanye ne-Laffy Taffy e-Ferrara Candy Co., Inc. Le nkampani inikeza izinhlanganisela ezihlanganisa i-cherry/mango, i-lemon lime/sitrobheli, amagilebhisi. /ikhabe, okusajingijolo/ulamula, istrawberry/kiwi, sitrobheli/iwolintshi, umango/isithelo sothando kanye nejikijolo lasendle/ubhanana.

Umkhakha uzoqhubeka nokubona izinhlobo ezintsha zemikhiqizo yethulwa ezinokwakheka nokunambitheka okuhlukile, kusho uGrossman."Sisanda kwethula ukuhlafunwa kwejinja kalamula, okubuye kube nesimo sempilo yamathumbu ngokulunywa kwejinja kanye nephunga elimnandi likalamula," esho.

Futhi, ukulandelela okufanele kulo mkhakha ukuthambekela kokunambitheka okumuncu, kusho okhulumela i-Tootsie Roll Industries, Inc. Lokhu kufaka phakathi ucherry omuncu, owolintshi, ulamula, ikhabe kanye nokusajingijolo okuluhlaza."I-Gen X kanye nabathengi beminyaka eyinkulungwane, ikakhulukazi, bajabulela lezi zinto ezintsha," kubika umthombo.

Ukuma Eshalofini

Amasu okupakisha nawokukhangisa adlala indima ebalulekile ekufinyeleleni abathengi kulo mkhakha, imithombo itshela i-Candy & Snack TODAY.“Okubaluleke kakhulu kubathengi, ngokocwaningo lwethu, ukunambitheka kanye nezithako, futhi yilokho okudingeka bagxumele abathengi njengoba bebheka amaphakheji emaphaseji,” kusho uShafer.“Ukulungisa ukuxhumana ukuze kube lula kubathengi ukuqonda okunikezwayo kubalulekile.Ukupakishwa kudinga ukudonsa ukunaka kwabo futhi kuxhumane nobumnandi — phela sithengisa uswidi!”

Okunye okubalulekile amafomethi ephakethe.“Kuyasiza ukunikeza izinhlobonhlobo zezinketho zokupakisha, okuhlanganisa izikhwama zezikhonkwane kanye nezikhwama zokumisa,” kusho uKawabe.“I-Hi-Chew ihlela ukwakha izikhwama ezengeziwe zokuzimisa njengoba abathengi befuna ukubaluleka esimweni sanamuhla sokwehla kwamandla emali.Noma ngabe iyiphi ifomethi, iphakheji idinga ukuthwebula ingqikithi ekhanyayo, ejabulisayo nenemibala yomkhiqizo. "

UFoldes uyavuma.“Kubalulekile ukwethula imikhiqizo ngezindlela ezehlukene ezihlanganisa izinsimbi ezihlukene, izikhwama zezikhonkwane ngisho namabhavu ukuze unikeze abalandeli izindlela eziningi zokujabulela ukunambitheka okugqamile kokuhlafunwa okunzima ukuya-thambile.”

Nakuba amaswidi aye asongwa ngawodwa ngokomlando, inkambiso yakamuva ukuthola izinkampani zehlisa izingcezu ngazinye futhi ziguqule imikhiqizo ibe yizicucu ezingasongwe.I-Mars Wrigley yaqala ukunyakaza ngo-2017 nge-Starburst Minis, kodwa ama-brand ahlanganisa i-Laffy Taffy ne-Laff Bites yayo, i-Now and Later Shell Shocked, i-Tootsie Roll Fruit Chews Mini Bites kanye ne-Hi-Chew Bites ijoyina imakethe futhi ithola impumelelo ngabathengi njengento ebonakalayo, ongakhetha kuzo.

Uma kukhulunywa ngamaphromoshini, okugqamayo kubambiswano olugxile emndenini kanye nemikhankaso yenkundla yezokuxhumana eqondisiwe.

Isibonelo, i-Hi-Chew ibambisene namaqembu e-baseball akhokhelwayo ahlukahlukene, okuhlanganisa i-Tampa Bay Rays, i-St. Louis Cardinals ne-Detroit Tigers, ukusingatha nokuxhasa ukuvuselelwa ezinkundleni zemidlalo.Ngaphezu kwalokho, isebenze no-Chuck E. Cheese kanye namafulegi ayisithupha.“Sifuna uswidi wethu onezithelo, ohlafunwayo ube yingxenye yezinkumbulo zomndeni,” kuchaza uKawabe.

Izinkampani nazo zithole impumelelo ekufinyeleleni abathengi ngokungena ezindabeni zokuxhumana ezifanele.Isibonelo, i-podcast ethi “Embracing the Journey” exhaswe ngu-Torie & Howard igxila ezindabeni zomphakathi ezinjengokucindezeleka nokuzibulala — izihloko ezihlaba umxhwele nge-Gen X kanye nenani labantu leminyaka eyinkulungwane.
Futhi umkhankaso kaFerrara othi “Recognize the Chew” Now and later brand media social media ubungaza abashintshi - abaholi bentsha, abasunguli kanye nosomabhizinisi.Ngo-2022, uhlobo lwaxhasa imidiya yedijithali yeBlack Enterprise, ibona abaholi base-Afrika baseMelika unyaka wonke.

"Sisebenze nabashintshi njengabadali bokuqukethwe futhi siyaqhubeka nokusebenzisa inkundla yethu ukuze sabelane ngezindaba ezikhuthazayo mayelana nendlela abanomthelela ngayo," kusho uFoldes.

Imithombo ibika ukuthi ilindele ukuthi indlela eya phezulu yokuhlafunwa kwesithelo iqhubeke njengoba ukunambitheka, ukuthungwa kanye nokuqanjwa kwefomethi kwanda, kuletha lokho abathengi abakufuna kakhulu kuswidi.

UKawabe kaMorinaga uthi ucwaningo lwenkampani lukhombisa izikhathi ezintathu eziphezulu zokusetshenziswa kukaswidi yilezi: lapho abathengi befuna into emnandi;lapho befuna ukuphumula ekhaya: nalapho befuna ukudla okuhlafunwayo.Uhlafuna izithelo uthika wonke amabhokisi.

Noma kunjalo, uLyons Wyatt uxwayisa ngokunganaki.Utshela i-Candy & Snack TODAY ukuthi selokhu kwaqala lolu bhubhane, ukuhlafunwa kwezithelo bekudlula umkhakha ongewona ushokoledi ekuthengisweni kwevolumu futhi kusenjalo unyaka kuze kube manje.“Uma imboni iqhubeka nokukhangisa imikhiqizo ezinkundleni zokuxhumana kanye nezinhlelo zasesitolo ukusiza ukukhulisa ukungena, ukuvama kanye/noma ukuthenga amanani, ukukhula okunamadijithi amabili kuzoqhubeka.Uma kungenjalo, singabona ukukhula okuhamba kancane kwedijithi eyodwa. ”