Ukwakha imboni kashokoledi bekuyingxenye yohlelo luka-Tim McCollum kusukela asungula i-Beyond Good, eyake yabizwa ngokuthi i-Madécasse, ngo-2008.
Ngokwayo lokho akuwona umsebenzi olula, kodwa indawo yesikhungo sokuqala sokukhiqiza senkampani yengeze olunye ungqimba lobunzima.I-Beyond Good ithengisa isitolo e-Madagascar, lapho ithola khona ukhokho oyivelakancane, omnandi ngokumangalisayo we-Criollo kubalimi.
Yize i-Afrika - eNtshonalanga Afrika, ikakhulukazi - ihlinzeka ngamaphesenti angama-70 kakhokho womhlaba, "izibalo ezilingana nephesenti elingu-0" likashokoledi womhlaba okhiqizwa lapho, kusho uMcCollum.Kunezizathu ezimbalwa zalokho, kusukela ekuntulekeni kwengqalasizinda, isidingo sokuthumela nokufaka imishini yokukhiqiza, ukuqeqeshwa kwabasebenzi, futhi ekugcineni, ukusatshalaliswa kwenzuzo.
"Bonke bangeza ekubeni isiphakamiso esinzima kakhulu," kusho uMcCollum.Kodwa ukwenza izinto ezibalulekile kudinga ukwenza izinto ezingakaze zenziwe phambilini.Asinantshisekelo nhlobo esimweni samanje.I-Sub-zero.”
Ukuhlukana nenkambiso, futhi ikakhulukazi uchungechunge lwendabuko lokuphakela ushokoledi, kuwumongo we-Beyond Good's mission.UMcCollum, owakha ukuxhumana kwakhe neMadagascar ngesikhathi esebenza iminyaka emibili njengevolontiya le-Peace Corps lapho, uthole umbono ongemuhle embonini kashokoledi kanye nezindawo edinga usizo kuzo.
Izingqinamba ezicindezela kakhulu uchungechunge lokuhlinzekwa kwe-cocoa ezibhekene nazo - ubumpofu babalimi, ukubonakala obala ekuthengeni, futhi ngokwengeza, ukusetshenzwa kwezingane, ukugawulwa kwamahlathi kanye nokushintsha kwesimo sezulu - ngeke kusingathwe ngendlela yokubheka phezulu, uMcCollum waqaphela.
“Izixazululo abaqhamuka nazo ezikhathini eziningi azisebenzi kubantu ekuqaleni noma phansi kwe-supply chain, okungabalimi bakakhokho.Umbono wethu wawuphambene ngokuphelele, ”kusho yena.
Nakuba ubhubhane lomhlaba wonke lwe-COVID-19 lubambezele inqubekelaphambili okwamanje, i-Beyond Good, ehlome ngegama elisha elibonisa kangcono inhloso yayo, ihlela ukwandisa imodeli yayo yokukhiqiza ngaphandle kwaseMadagascar nasezwenikazi laseMpumalanga Afrika.
Eminyakeni edlule, i-Beyond Good ibambisene nabakhiqizi bezinkontileka eMadagascar nase-Italy ukuze bakhiqize amagobolondo ayo kashokoledi, kodwa uMcCollum uthi inhloso enkulu ukukhiqiza okuningi ngangokunokwenzeka eMadagascar, kukhuphule inani lokuthengiswa kwamanye amazwe.
Akukhona ukuthi i-cocoa yaseMadagascar ayikhethekile.Izwe eliyisiqhingi lingelinye lamazwe ayi-10 kuphela athumela ngaphandle kwe-100% Fine and Flavour Cocoa, ngokusho kwe-International Cocoa Organisation.Inezithelo futhi ayibabayo, inamanothi e-strawberry, okusajingijolo kanye ne-cranberry.
Ngemva kweminyaka eyisikhombisa, i-Beyond Good yafinyelela esilinganisweni sokukhiqiza nomkhiqizi okanye naye e-Madagascar, okwabangela ukuba umsebenzi wefekthri entsha e-Antananarivo, inhloko-dolobha yase-Madagascar, uqale ngo-2016. Ukwakhiwa kwaqedwa ngasekupheleni kuka-2018 nasekuqaleni kuka-2019.
Ngonyaka odlule, lesi sikhungo sikhiqize uhhafu wesamba esikhishwe yi-Beyond Good - umkhiqizi wase-Italy wakhiqiza enye ingxenye - kodwa uMcCollum ulindele ukuthi amaphesenti angu-75 emikhiqizo yawo kashokoledi wenziwe eMadagascar kulo nyaka.
Njengamanje le femu iqashe abantu abangu-42, iningi labo elingakaze lisebenze ezindlini noma linambithe ushokoledi phambilini.Lokho kudale ijika lokufunda, kusho uMcCollum, kodwa ukukhiqiza ushokoledi eMadagascar kuxhumanisa abalimi nabasebenzi kuyo yonke inqubo.
I-Beyond Good ijwayele ukuletha abalingani bayo bokulima - imifelandawonye emibili, umlimi oyedwa ophakathi kanye nomkhakha owodwa omkhulu wokulima ozinze enyakatho-ntshonalanga ye-Madagascar - endaweni yokukhiqiza ukuze banambithe ushokoledi futhi babone izigaba zokuwoswa, ukugaya nezinye.Kubonisa ukuthi kungani imikhuba yabo yokukhula, ukomisa kanye nokubilisa kubaluleke kangaka ekwenzeni umkhiqizo wekhwalithi.
"Lokho kubenza bahlanganyele kakhulu emsebenzini wokulima, kodwa lokho ungakwenza kuphela uma ukhiqiza endaweni yokuqala," kusho uMcCollum."Balethwa umbuthano ogcwele kulo lonke uchungechunge lokuhlinzeka asebenqanyuliwe isikhathi eside."
Ukuthola ukhokho nokukhiqiza ngaphansi kwesambulela esisodwa kuvumela abalimi ukuthi bathole imali ethe xaxa - ngokuphindwe kahlanu kuya kasithupha, kusho uMcCollum - njengoba bengekho abanye abaxhumanisi abafuna ukwehlukanisa inzuzo kulo lonke uchungechunge lokuhlinzeka.Le modeli iphinde inikeze ukukhanya okuphelele kusuka ku-pod kuya ekugoqeni, kuqedwe isidingo sezinhlelo zokulwa nobubha, ukusetshenziswa kwezingane, ukugawulwa kwamahlathi nezinye izinkinga.
“Uma umlimi ehola kahle, futhi kunobudlelwano obuqondile, bezentengiselwano phakathi komlimi nomuntu owenza ushokoledi, zonke ezinye izinkinga embonini ziyaphela.”UMcCollum uthi.
I-Beyond Good ihlela ukunwebeka ngale kwe-Madagascar, okuyingxenye yesizathu esenze ukuthi ishintshe igama lomkhiqizo wayo isuka e-Madécasse ekupheleni konyaka odlule.I-Madécasse futhi bekungelona igama elilula ukulikhumbula noma ukulibiza - into inkampani eyayifunda ekuqaleni komlando wayo .
"Lokho bekusibambe isikhathi eside," kusho uMcCollum.“Besihlale sazi ukuthi sifuna ukusishintsha, kodwa kwasithatha isikhathi ukuthi sifinyelele lapho sakhululeka khona ngesinqumo esikhulu kangaka.”
Manje yisikhathi, njengoba i-Beyond Good ihlela ukuletha imodeli yayo yokukhiqiza ushokoledi e-Uganda, izwe laseMpumalanga Afrika elikhiqiza amathani angu-30,000 kakhokho unyaka ngamunye.Inkampani futhi iyakwazi ukufinyelela ochungechungeni lokuhlinzeka ngokuphathelene lapho ngobudlelwano bayo nomkhiqizi obambisene nayo.
UMcCollum ulindele ukuthi kuzothatha iminyaka emibili ukuthi imboni isebenze, kodwa ubhubhane lwe-COVID-19 lumise ukuqhubeka.Okwamanje, i-Beyond Good yethule izindawo ezintathu ezintsha zikashokholethi ezine-cocoa yase-Uganda futhi icwaninga kude ngendawo enethemba lokusebenza kuyo.
UMcCollum uthi iTanzania nayo ikwi-radar yale nkampani, njengoba ukhokho wayo usondelene nowaseMadagascar.Kodwa kungakhathaliseki ukuthi yisiphi isimo esithathayo noma lapho kwenzeka khona, ukuqhubekela phambili kuyadingeka, hhayi kuphela kwe-Beyond Good, kodwa embonini ye-chocolate iyonke.
"Kungaba ubuwula uma sifuna nje ukuyigcina njengebhizinisi elincane eMadagascar," kusho uMcCollum."Isivivinyo sangempela semodeli ukuthi singasiphinda yini."
Ubhubhane oluqhubekayo luyishintshile indlela abathengi abathenga ngayo, abaxhumana nabo, futhi babelane, ukuziphatha okunomthelela oqondile embonini yamaconfectionery.Kule nkundla yewebhu ebheka i-State of the Confectionery Industry yango-2020, sizocubungula iqiniso elingephikwe lokuthi noma sigwema izixuku futhi siyizikhathi zokwabelana eceleni, silangazelela ukunethezeka nokuvikeleka okuhlinzekwa yi-confectionery.

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