Abantu baseMelika kungenzeka bangazi ukuthi lo nyaka uzothandwa yini ngenxa yalolu bhubhane, kodwa bathenga uswidi omningi we-Halloween ngenkathi belinde ukutholwa.
Ngokusho kwenkampani yocwaningo lwemakethe i-IRI kanye ne-National Confectioners Association, ngenyanga ephele ngo-Septhemba 6, ukuthengiswa kwamaswidi e-Halloween e-United States kukhuphuke ngo-13% ngaphezu konyaka odlule.Lokhu kukhulu kunokukhula okujwayelekile kwedijithi eyodwa.Ukuthengiswa kukashokoledi we-Halloween kuphela kukhuphuke ngo-25%.
Nge-Halloween, ukuboniswa kwezinye izitolo eziwuchungechunge (ezifana ne-Dollar Store, Meijer kanye ne-ShopRite) kungase kusize ukuthuthukisa ukuthengisa.Kodwa-ke, ngemuva kwezinyanga zokukhathazeka ngobhubhane, abantu baseMelika kungenzeka futhi bayagubha.
UCassandra Ambrosius, ohlala enkabeni yeWisconsin, wamangala lapho ebona isikhwama sikaswidi we-Halloween esitolo segrosa ekuqaleni kukaSepthemba.Umyeni wakhe wahlwitha eyodwa.Unethemba lokuthenga imithwalo eyengeziwe njengoba i-Halloween isondela, ngoba ucabanga ukuthi abantu abaseduze bazokwazi ukukhohlisa noma ukuphatha ngokuphepha.
Related: Ungayiqhuba kanjani i-Halloween ngokuphepha ngesikhathi sodlame: Awekho amaqhinga endlu ngendlu noma ukuphatha noma ukugqoka imaskhi
Lo mdlandla uyizindaba ezinhle ezinkampanini zamaswidi, ezithembele esikhathini se-Halloween samasonto angu-10 ukuze ziqedele cishe u-14% wokuthengiswa kwazo konyaka wamaRandi ayizigidi eziyizinkulungwane ezingu-36.I-Halloween iholide elikhulu lonyaka labakhiqizi bakaswidi, lilandelwa uKhisimusi kanye nePhasika.Usuku Lwezithandani usuku lwesine kude.
I-Ferrara Candy Co., ekhiqiza amaswidi e-Brach, ithe isidingo se-inthanethi sezinyanga ezintathu ngaphambi kokujwayelekile.Ezinye izitolo nazo zidinga ukuthi iFerrara ithumele kusenesikhathi.
Kodwa-ke, naphezu kwesidingo esinamandla sangaphambi kwesikhathi, ukuthengisa ngasekupheleni kuka-Okthoba kungase kuthinteke uma i-coronavirus inqanyulwa.U-Tim Lebel, isikhulu esiphezulu se-Halloween senkampani kanye nomqondisi wezentengiso wase-US, uthe amaphesenti angu-55 okuthengiswa kukaswidi we-Halloween we-Mars Wrigley ngokuvamile kwenzeka emasontweni amabili okugcina ka-Okthoba.
UMbusi waseNew York State usanda kumemezela ukuthi uzowavala amaqhinga esifundazweni.Kepha amanye amadolobha, anjengeSpringfield, Massachusetts kanye ne-Antigo, Wisconsin, ayikhanselile.Imicimbi emikhulu ye-Halloween ezindaweni ezifana ne-Disneyland ne-Salem, e-Massachusetts ayizange yenzeke.
U-Ben Reed wase-Arlington, eTexas uyaziqhenya ngokusabalalisa amaswidi anosayizi ogcwele we-Halloween.Ngokuvamile uthenga amaswidi angu-160 kuya kwangu-200.
Uthe: “Angazi ukuthi ngizothenga malini kulo nyaka."Angifuni ukudumaza izingane zami, kodwa ngakolunye uhlangothi, angifuni ukubanjwa izingane eziningi futhi ngingezelele amaphawundi e-COVID."
Inkampani ecwaninga ngezimakethe iNumerator yenze ucwaningo kubathengi abangu-2 000 ekuqaleni kuka-Agasti yathola ukuthi u-52% uhlele ukuthenga uswidi omncane kulo nyaka kunokwejwayelekile.Bangu-11% kuphela abahlela ukuthenga okwengeziwe.
Izinkampani zamaswidi bezilokhu zenza izinguquko ezithile ukuze zibhekane nakho konke ukungaqiniseki nge-Halloween.UPhil Stanley, isikhulu esiphezulu sezokuthengisa sikaHershey, uthe umthamo wokuthengiswa kwezikhwama zikaswidi ezinkulu ezinezihloko ze-Halloween ezithengiswa uHershey unciphile, futhi amaswidi engeziwe adluliselwe kwabancane abasakwazi ukuthengiswa ngemva kweholide.Ezikhwameni zokusebenzisa nsuku zonke.
I-Mars yenza ngokwezifiso usayizi wesikhwama.Isibonelo, izindawo ezifana ne-Los Angeles County ezingakukhuthazi ukusetshenziswa kwamasu noma ube nomusa kuwe zingase zithole izikhwama ezincane.
ULebel uthe: “Sizama ukuvala zonke izisekelo ngoba imigubho emakethe ngayinye izohluka.”
I-CVS Caremark ithe isinciphise isibalo sezikhwama ezipakishwayo ezitolo zikaswidi, ezinkulu nezincane.Iphinde yandise izinhlobonhlobo zamaswidi anosayizi “ozodla ngokushesha” kanye neshungamu abazali abangazisebenzisa ukuze bazinakekele.UTarget uthe ngenxa yokuthi kulindeleke ukuthi kwehliswe ama-gimmick noma imithi yokwelapha kulo nyaka, kwehlisile izinhlobonhlobo zamaswidi e-Halloween.
Kodwa-ke, njengoba ubhubhane lushintsha imikhuba yokuthenga, ukuthengiswa kwe-inthanethi kunganika izinkampani zamaswidi amandla.U-Lebel uthe ukuthengiswa kwedijithali kwePhasika kuphindeke kabili, futhi kungenzeka futhi nge-Halloween.
Ukuphendula lolu bhubhane, inkampani iphinde yashintsha izindlela zayo zokumaketha.I-Mars yethula iwebhusayithi “yeDolobha laseTrete”, ezovumela abantu ukuthi bakhohlise noma baphathe cishe futhi bathole amaphuzu oswidi wangempela.I-Hershey inemephu kuwebhusayithi yayo ebonisa ubungozi be-COVID esifundeni ngasinye.
UMiranda Leon wase-Albany, eGeorgia usahlela ukuthenga uswidi we-Halloween maphakathi no-Okthoba futhi enze izikhwama zokudla okulula zamakilasi ezingane zakhe ezintathu.Azikho izindaba ezisemthethweni mayelana ne-Halloween edolobheni lakubo, kodwa uhlela ukuletha izingane ukuzokhohlisa noma ukuphatha noma ukusabalalisa uswidi.
Uthe: “Izingane zethu zithole okuningi kulo nyaka amakilasi afinyezwa, imidlalo iyakhanselwa, amakamu asehlobo ayakhanselwa,” “Ngenqaba ukuthatha imigilingwane noma injabulo ezinganeni zami.”

Yazi okwengeziwe ngemishini kashokoledi sicela usithinte:
suzy@lstchocolatemachine.com
www.lstchocolatemachine.com
Ucingo/whatsapp:+86 15528001618(Suzy)