Ukuba uyaqala ukubhalisa, nceda ujonge kwi-inbox yakho ukuze ufumane ulwazi oluthe kratya malunga noncedo lweakhawunti yakho yeForbes kunye nento onokuyenza ngokulandelayo!

Ngecocoa yayo ephuma eMadagascar kunye neziqithi ezikude zePasifiki, ezinje ngeZiqithi zeSoloman, iFiretree Chocolate – uphawu lwetshokholethi yobugcisa yase-UK – isenokuba yasungulwa eLondon, kodwa iingcambu zayo zifumaneka ngokuqinileyo kwezinye zezona ndawo zikude kakhulu emhlabeni. .

Yaziswa ngoJuni ka-2019 nguDavid Zulman, uMartyn O'Dare kunye no-Aidan Bishop, abaneminyaka engaphezulu kwe-85 yamava kwishishini letshokholethi phakathi kwabo, i-USP ye-Firetree imalunga nobu bungqina, kunye nophawu olubhiyozela imvelaphi yeembotyi zecocoa zentaba-mlilo. ukuba imithombo.

'Uhambo' lwenkampani, olukhokelele kwiintlobo ezisixhenxe ezahlukeneyo zetshokholethi yeFiretree (ukusuka kwi-100% ukuya kwi-69% yecocoa), iqala kwiindawo ezincinci zesiqithi ezifumaneka 'kwiPacific Ring of Fire' - iziqithi ezikude ezikumazantsi ePasifiki. kunye nemimandla yaseOceania.Kulapho wena umthi womlilo, okanye umthi wekoko, onamadumba awo amnyama, ukhula khona.Ikhula kakuhle kumhlaba otyebileyo nonemingxuma wentaba-mlilo ofumaneka kwezi ziqithi.Kulapha, kunye nezinye iindawo ezimbalwa emhlabeni, njengesiqithi sentaba-mlilo saseMadagascar, apho inkampani ifumana khona i-cocoa yayo.

Uphawu lufumanise ukuba ezi ntaba-mlilo, zincinci kakhulu ukuba ziqwalaselwe ezaziwayo, iibrendi zetshokolethi ezinkulu, zivelisa ezona mbotyi zibalaseleyo zehlabathi.Ngapha koko, phantse isibini esithathwini setshokholethi yehlabathi sisuka eGhana nase-Ivory Coast, ngelixa amazwe efumaneka kuwo i-Firetree cocoa, anika kuphela ngaphezulu kwe-1%, eqaqambisa ukunqaba kunye nokubalula kwencasa.

"Ngokwesiqhelo, amabali ajikeleze itshokolethi ephezulu kakhulu ibe yeyona nto ixhaphakileyo kwaye iqhelekile 'yembotyi ukuya kwibha' kunye namabali 'emveliso yezandla', anolwazi oluncinci lwebrendi, intsomi okanye isimboli," yatsho inkampani."E-Firetree, sifuna ukugrumba nzulu, sazise kwaye sifundise, kwaye ngokwenza njalo, sinethemba lokuvusa ingxabano malunga nokuvela phakathi kwabathengi bethu."

Apha, abasebenzisana nabo uDavid Zulman (DZ) kunye noMartyn O'Dare (Mod), batyhila ngakumbi malunga nohambo lwabo kunye nendlela oku kube nefuthe ngayo ekuphuhliseni uphawu lwabo.

Indawo entle, enentaba-mlilo yeziqithi zeRingi yoMlilo ibonelela ngeterroir egqibeleleyo yobunzima … [+] itshokolethi.

I-MOD: Ukusuka e-UK, kuthatha phantse iintsuku ezimbini ukufikelela kwiziqithi apho iimbotyi zecocoa zeFiretree zikhuliswa khona.Umbono wokuqala unamandla kwaye ngoko nangoko kufuneka uqhelane nobukhulu bokukhanya okufumana apho.Nje ukuba uziqhelanise noku, unokubona iziqithi ngobuhle bazo obubalaseleyo.Amasimi e-cocoa e-technicolor, abekwe ecaleni kwamalwandle angakhange achukunyiswe, ngumbono ongakholelekiyo.Kutyelelo lwam lokuqala eziqithini, ndachukunyiswa kukucoceka komoya, indawo evulekileyo nokungabikho kwabantu!

Ezi ziindawo ezingaqhelekanga zehlabathi, malunga nobuhle kunye neenkcubeko, yeyiphi indawo ebalaseleyo kuwe kwaye ngoba?

I-MOD: Amachibi aluhlaza aluhlaza abambe unxweme eVanuatu, isithunzi esinentaba-mlilo yeNtaba i-Uluman kwiSiqithi saseKarkar kunye neelali ezigqibeleleyo ezisekupheleni kweendlela ezingaselunxwemeni kwiiSolomon Islands - zezi ndawo zihlala zincanca kum. ingqondo kwaye wenze iziqithi ezikhethekileyo ngokwenene.

MoD: Isiqithi endisithandayo yiBuena Vista, sisiqithi esincinci kwiqela leSolomon Island.Inabemi abancinci kakhulu abangaphantsi kwe-100 abantu - kwaye, ngokusisiseko, ifana ne-Robinson Crusoe yangaphandle engaqhelekanga.Kunzima ukufikelela, kwaye uziva ukude kakhulu, kodwa kuyifanele ingxaki.IBuena Vista inelona gama ligqibeleleyo lokuyichaza, njengoko iqhayisa ngeyona mibono imangalisayo endakha ndayibona.

DZ: Ngokungafaniyo nobuninzi beenkampani zetshokholethi, siyazingca ngokufumana iimbotyi zekoko ezikhethekileyo kumafama ngokuthe ngqo, sihlawula ixabiso elililo ngokwentengiso nangokuziphatha.Sikwalawula lonke ulungiselelo ngokwethu kumzi-mveliso wethu osePeterborough, eNgilani.Siyosa iimbotyi zekoko ziphelele kwiqokobhe ukugcina zonke iincasa ezimnandi ezifunyanwa yimbotyi emhlabeni.

I-MoD: Ezinye zezi ziqithi zeZiqithi ziyi-matriarchal, malunga nobunini bepropathi, enceda ekuvumeleni abafazi ukuba babe neefama.Ngokubanzi, amanye abona balimi be-cocoa abagqwesileyo ngabasetyhini, ngoko ngokwendalo sisebenza ngokusondeleyo nabo.Uninzi lwezinye iifama esisebenza kuzo zezentsapho zabazalwana noodade neentsapho zabo.Xa sityelela, wonke umntu uyema ukuze angenelele kwincoko kwaye kubalulekile kuthi ukuba sithethe nabo bonke abantu abaqhuba nabangabanini beefama, nokuba ngubani osayina isivumelwano.

Oku kuthetha ukuba abasetyhini banethuba lokulawula umvuzo wabo kwaye banokuphinda batyale imali kwiintsapho zabo kunye neefama zabo, ngoko ke baqinisekisa ukuzinza koluntu olulima i-cocoa.Akukho ndawo inokubonwa ngokucace ngakumbi kunefama efumaneka kwiSiqithi saseMakira, apho umlimi uLucy Kazimwane engumnini womhlaba ngokwakhe, kwaye uqesha ngokukhethekileyo abasetyhini ukuba bancedise ekuveliseni ikokho - ecela uncedo lwamadoda kuphela xa lufuneka ngamaxesha athile umsebenzi onzima wokufunqula.

DZ: Andinamntu endimthandayo.Okuninzi kuxhomekeke kumhla, yintoni na xa ndiyitya itshokolethi kwaye ngokulula yeyiphi incasa endiyithandayo ngelo xesha.Njengoko ugxa wam uMartyn esitsho, kufana nokuba ukhethe umntwana omthandayo, nto leyo engeyomfuneko xa unokuba nabo bonke!

DZ: Eyona njongo yethu kukwandisa uluhlu lwethu, ukusasazwa kunye nokwazisa.Ilizwe lencasa alinasiphelo, kwaye ngumceli mngeni wethu oqhubekayo ukuqhubeka nokukhangela iindawo ezikhethekileyo zecocoa ukufumana iimbotyi.Kuya kuhlala kukho uluhlu oluphambili, ukuba abathengi abathembekileyo baya kufuna ukuphinda batyelele rhoqo, kodwa sijonge ngokuqhubekayo enye into yokubahenda ukuba bazame into entsha.

DZ: Ngokuqinisekileyo ichaphazele ishishini, njengoko uninzi lwabathengi bethu, abakhulu nabancinci, kuye kwafuneka bavale kwaye bengaqinisekanga malunga nokuba bazakuphinda bavule nini kwaye loluphi utshintsho abaya kulufumana kwindawo yentengiso, xa besenza.Oku kubangele ukuba ii-odolo zimiswe kwaye oku kuye kwaba nohlobo lokunkqonkqoza kuchaphazela olungumngeni kulo naliphi na ishishini.Nangona kunjalo, kwicala elihle ngakumbi, sigxile kubukho bethu be-intanethi kunye nokuthengisa ngokuthe ngqo kubathengi.Siye saphinda sayila ngokungcamla okubonakalayo, okuye kwadume kakhulu.

DZ: Kunye nohambo lokoqobo lwekoko ngokwayo, xa ungcamla itshokolethi, kubalulekile ukuvumela incasa ikuthabathe kuhambo.Ibha yethu nganye yeFiretree inamanqaku okungcamla kwipakethe ukwenza oku.Isikwere ngasinye setshokholethi yethu yenzelwe ukungcamla njengewayini entle okanye i-cognac - ngokuvumela incasa iphuhlise inkalakahla ulandela uhambo lokungcamla.Umzekelo, i-72% yebha yethu yeVanuatu ikwenza ube namava ohambo lwencasa ukusuka kwicherry ukuya kwilamuni ethambileyo kwaye ekugqibeleni umdiliya omhlophe.

Enye yeebha zeFiretree, ene-75% yekoko ephuma kwiSiqithi iMakira, enye yeZiqithi zaseSolomon ... [+].

Iindlela zethu zokuvelisa iimbotyi-to-bar zithetha ukuba incasa yeembotyi zethu – eziphuma kwimidumba enamadangatye e-'firetree', echumileyo kumhlaba owodwa otyebileyo, onemingxuma yentaba-mlilo yaseMadagascar kunye neSolomon Islands - ayisoze yalahleka.Iimbotyi zekoko zikhethwe ngobuchule ngamafama e-Firetree kwaye zenziwe ngobuchule ziichocolatiers ezichubekileyo zokuphucula, ukuphuhlisa, kunye nokugoba incasa kwaye zenze itshokolethi egudileyo, etyebileyo, eyahlukileyo ngobunzulu kunye nobunzima bayo.

Iindlela ezilungileyo zokulima kunye nenkqubo yokwenziwa kobugcisa ibandakanya ukuvundiswa, inkqubo yokomisa kwilanga letropikhi, ukuqhotsa iimbotyi ezipheleleyo kwiqokobhe ukutshixa incasa, kunye nokucotha ukuqhotsa.Iimbotyi ke zithunyelwa kumzi-mveliso wethu e-UK apho zijikwa zibe yitshokolethi yakwaFiretree, egcina incasa eyodwa yezi ziqithi zinentaba-mlilo.Ngokwenyani, ukuhamba kufakwe kumbindi wento esiyenzayo.

DZ: Inkangeleko yobuso bomntu xa esitya itshokolethi yethu – ulonwabo olulula kunye nokothuka okumnandi xa efumanisa ukuba kuhambo lokungcamla.

MoD: Ingcinga yokuba sinokuqhula incasa nje encinci evela kwimvelaphi yembotyi, okanye iindawo zecocoa ezingafunyaniswanga ezisekwe kwimihlaba eyodwa zisalindele ukufunyanwa.

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