Washington - Yakuba ijongwe njenge-niche, i-candy ehlafunwayo ngoku ingumqhubi obalulekileyo wokuthengisa iilekese ezingekho chocolate.Igalelo koku licandelo lokuhlafuna iziqhamo, ukuqhayisa ngeempawu ezibandakanya i-Starburst, Ngoku kunye nakamva, i-Hi-Chew kunye ne-Laffy Taffy ukukhankanya ezimbalwa.

I-evolution ilandela abathengi beelekese njengoko besamkela iimveliso ezinobumba obuthambileyo kunye nezo zidibanisa iziqhamo kunye ne-crunch.Ngefomathi ukusuka kwizikwere, ukulunywa kunye nokuqengqeleka, ukuya kumathontsi kunye neentambo, iimveliso zibonelelwa ngeencasa ezithatha iziqhamo zemveli ukuya kwiinketho ezingaqhelekanga kunye nokukhetha incasa edibeneyo.

Isiphumo solu phuhliso licandelo elixabisa i-1.7 yeebhiliyoni zeedola kwiiveki ezingama-52 eziphela nge-26 kaMatshi, emele i-16 yepesenti yokunyuka kwamanani kunyaka ophelileyo, ngokutsho kweCircana."Ezi zinto zenza i-14 yeepesenti yemalike ye-non-chocolate kodwa iqhuba i-30 yeepesenti yokukhula kwayo," utshilo uSally Lyons Wyatt, usekela-mongameli kunye nenkokeli yokuziqhelanisa, ulwazi lwabathengi e-Circana.Ukongeza, batsala amakhaya anabantwana, abadla ngokuba neebhaskithi ezinkulu.

Iincasa Zongeza Uchulumanco

Ngelixa iincasa ezinje ngeapile, iraspberry eluhlaza, icherry, iidiliya, imango, iziqhamo zepunch, iqunube, itropikhi kunye nevatala zisaqhubeka zinamandla okuhlala, iinkampani zijonge ukonyusa umdlalo wazo ngeenketho zonyaka ezifana neorenji yegazi, incasa ezingaqhelekanga ezibandakanya i-acai, idragon fruit kunye nelilikoi (isiqhamo saseHawaii), kunye neminikelo ephefumlelweyo yesiselo esilinganisa iincasa zeesoda, iicocktails kunye neekofu zonyaka.

“Njengabathengi, siye saqeqeshwa ukuba sijonge phambili kwiimveliso zonyaka ezizaliswe yinkumbulo,” utsho uKristi Shafer, usekela mongameli wezentengiso e-American Licorice Co., inkampani engumzali kaTorie & Howard."Iincasa zamaxesha onyaka ziquka eyona ndlela ibalaseleyo yeelekese kwaye ngokuqinisekileyo sifuna ukuba yinxalenye yoko."

UJeff Grossman, usekela-mongameli wentengiso kunye nophuhliso lophawu lweYummy Earth, Inc., uyavuma ukuba ii-assortments zonyaka zingumqhubi wecandelo.

Omnye umkhwa wokubukela uyingqayizivele, incasa yonyaka wonke."Iqela lethu lophando kunye neqela lophuhliso lihlala lizama iiprofayili zencasa entsha," uphawula uTeruhiro (Terry) Kawabe, umongameli kunye ne-CEO ye-Morinaga America, Inc. Umzekelo: I-Ramun ihlafuna iphefumlelwe yi-soda ecacileyo, emnandi, ye-lemony efunyenwe eJapan.

Iindibaniselwano zeziqhamo zibonelela ngokhetho olongezelelweyo kumthengi osoloko eguquguquka, uqinisekisa uDave Foldes, umlawuli wezentengiso kwi-Now and Later kunye neLaffy Taffy brand eFerrara Candy Co., Inc. /ivatala, iraspberry/ilamuni eluhlaza, iqunube/ikiwi, iqunube/iorenji, imango/passionfruit kunye nequnube lasendle/ibhanana.

Eli candelo liza kuqhubeka nokubona iimpawu ezintsha eziveliswayo ezinokwakheka kunye neencasa ezahlukeneyo, utshilo uGrossman.“Kutshanje sazise ijinja yelamuni ehlafunwayo, ekwanendawo yempilo yamathumbu ngokulunywa kwejinja kunye nencasa enkulu yelamuni,” utshilo.

Kwakhona, ukulandelela umkhondo kweli candelo yindlela yencasa emuncu, utsho isithethi saseTootsie Roll Industries, Inc. Ezi ziquka icherry emuncu, iorenji, ilamuni, ivatala kunye neraspberry ezuba."I-Gen X kunye nabathengi bewaka leminyaka, ngakumbi, bayonwabela ezi zinto zintsha," utshilo umthombo.

Ukuma ngaphandle kwiShelf

Izicwangciso zokupakisha kunye nentengiso zidlala indima ebalulekileyo ekufikeleleni abathengi kwicandelo, imithombo ixelela iCandy & Snack TODAY."Eyona nto ibaluleke kakhulu kubathengi, ngokophando lwethu, yincasa kunye nezithako, kwaye yiloo nto ekufuneka itsibe kubathengi njengoko bejonge iipakethe ezipasejini," utshilo uShafer.“Ukulungelelanisa unxibelelwano ukuze kube lula kubathengi ukuqonda unikezelo lubalulekile.Ukupakishwa kufuna ukubamba ingqalelo yabo kwaye banxibelelane kumnandi - emva kwayo yonke loo nto sithengisa iilekese!

Kwakhona kubalulekile iifomathi zokupakisha.“Kuyanceda ukubonelela ngeendlela ezininzi ezahlukeneyo zokupakisha, kubandakanya iibhegi zeephegi kunye neepowutshi zokumisa,” utshilo uKawabe.“I-Hi-Chew iceba ukuphuhlisa iipowutshi ezininzi zokuma njengoko abathengi befuna ixabiso kwimekobume yanamhlanje yokunyuka kwamaxabiso.Nokuba yeyiphi na ifomathi, ukupakishwa kufuneka kubambe eyona nto iqaqambileyo, imnandi kwaye inemibalabala yohlobo. ”

UFoldes uyavuma."Kubalulekile ukunikezela ngeemveliso ngeendlela ezahlukeneyo ezibandakanya iibhari eziqhelekileyo, iibhegi zeephegi kunye neebhabhu ukunika abalandeli iindlela ezongezelelekileyo zokonwabela incasa ebukhali yokuhlafuna okulukhuni ukuya kuthambile."

Ngelixa iilekese ngokwembali bezisongelwe ngokwahlukeneyo, umkhwa wamva nje kukufumana iinkampani zithoba iziqwenga zomntu ngamnye kwaye ziguqula iimveliso zibe kukuluma okungasongwanga.I-Mars Wrigley yaqala intshukumo ngo-2017 nge-Starburst Minis, kodwa iibrendi ezibandakanya i-Laffy Taffy kunye ne-Laff Bites yayo, ngoku kunye ne-Shell emva kwexesha, i-Tootsie Roll Fruit Chews Mini Bites kunye ne-Hi-Chew Bites bajoyina imarike kwaye bafumana impumelelo kubathengi njengento ebonakalayo, iinketho ezinokwabelana.

Xa kuziwa ekunyuseni, ukukhanya kubudlelwane obuphakathi kosapho kunye nemikhankaso yemidiya yoluntu ekujoliswe kuyo.

Ngokomzekelo, i-Hi-Chew idibene kunye namaqela ahlukeneyo e-baseball, kuquka i-Tampa Bay Rays, i-St.Ukongezelela, uye wasebenza kunye noChuck E. Cheese kunye neeFlegi ezintandathu.“Sifuna ilekese yethu eneziqhamo, ehlafunwayo ibe yinxalenye yeenkumbulo zosapho,” ucacise watsho uKawabe.

Iinkampani ziye zafumana impumelelo ekufikeleleni abathengi ngokucofa kwimiba efanelekileyo yoluntu.Umzekelo, i-podcast exhaswa nguTorie & Howard "Embracing the Journey" igrumba kwimiba yentlalo efana noxinzelelo nokuzibulala - izihloko ezibetha i-Gen X kunye ne-millennial demographic.
Kwaye iphulo likaFerrara elithi “Recognize the Chew” Ngoku kwaye Kamva igama lonxibelelwano loluntu libhiyozela abatshintshi-iinkokeli zolutsha, abavelisi kunye noosomashishini.Ngo-2022, uphawu lwaxhasa ngenkxaso yemithombo yeendaba yedijithali yeBlack Enterprise, eqaphela iinkokeli zase-Afrika zaseMelika unyaka wonke.

“Sisebenze nabatshintshi njengabadali bomxholo kwaye siyaqhubeka nokukhulisa iqonga lethu ukuze sabelane ngamabali akhuthazayo malunga nendlela enza ngayo impembelelo,” utshilo uFoldes.

Imithombo inika ingxelo yokuba ilindele ukuba indlela ephezulu yokuhlafuna iziqhamo iqhubeke njengoko incasa, ukuthungwa kunye nefomathi entsha isanda, ihambisa eyona nto ifunwa ngabathengi kumava abo elekese.

UKawabe kaMorinaga uthi uphando lwenkampani lubonisa ezona zihlandlo zintathu ziphezulu zokusetyenziswa kweelekese zezi: xa abathengi befuna into eswiti;xa befuna ukuphumla ekhaya: naxa befuna ukutya into ehlafunwayo.Uhlafuna iziqhamo khangela zonke iibhokisi, utsho.

Nangona kunjalo, uLyons Wyatt ulumkisa ngokuchasene nokungakhathali.Uxelela i-Candy & Snack TODAY ukuba ukusukela oko ubhubhane, ukuhlafunwa kweziqhamo kuye kwadlula icandelo elingeyotshokholethi ekuthengiseni umthamo kwaye isenjalo unyaka ukuza kuthi ga ngoku."Ukuba ishishini liyaqhubeka nokukhuthaza iimveliso kumajelo eendaba ezentlalo kunye neenkqubo zevenkile ukunceda ukukhula kokungena, ukuphindaphinda kunye / okanye ukuthenga amaxabiso, ukukhula okuphindwe kabini kuya kuqhubeka.Ukuba akunjalo, sinokubona ukukhula okucothayo kwedijithi enye. ”