Uhlalutyo oluneenkcukacha kunye nohlalutyo lwe-SWOT, IiNdlela zeMarike yeTsokholethi engaSwekile ngo-2020, Ukukhula kweMarike yeTsokholethi engaSwekile ngo-2020, iSabelo soShishino lweTsokholethi eSimahla ngo-2020, ubungakanani boShishino lweTsokholethi eSwekile, uPhando lweMarike yeTsokholethi engaSwekile, uHlahlelo lweMarike yeTsokholethi engenaSwekile. , Ingxelo yemakethe ye-Chocolate ye-Sugar-Free ithetha ngenkqubo yokuvelisa.Inkqubo ihlalutywa ngokucokisekileyo ngokuhlonipha amanqaku amathathu, oko kukuthi.abathengisi bezinto ezikrwada kunye nezixhobo, iindleko ezohlukeneyo zokwenziwa kwemveliso (iindleko zempahla, iindleko zabasebenzi, njl.njl.) kunye nenkqubo yokwenyani yeMarike yeTshokolethi yeShishini engaMazi-Swekile.

Imakethi “yeTshokholethi engaSwekile” ngo-2020 bubuchwephesha kunye nobunzulu bokujonga imeko yangoku yoshishino lwamagama angundoqo.Olu xwebhu lubonelela ngophononongo olulula lwendawo yentengiso yegama elingundoqo kunye neenkcazo, ukuhlelwa, iinkqubo kunye nokumila kwekhonkco.Igama elingundoqo lovavanyo lweshishini libonelelwe kwindawo yentengiso yehlabathi jikelele ebandakanya iirekhodi zophuculo, uvavanyo lwembonakalo yokhuphiswano, kunye nokuthandwa kophuhliso lwasekhaya.

Ifayile yemarike yeTsokholethi yaMahala yeSwekile icacisa uvavanyo lweshishini leTshokholethi engaMaseswekile ngeenkcazo ezahlukeneyo kunye nodidi, iintlobo zeMveliso kunye neepakethe zayo kunye nokumila kwekhonkco.Uxwebhu lwemakethi yeTshokholethi engaSwekile iveza ukwenziwa, intengiso, intlawulo, kunye nomlinganiselo wemarike kunye nezinga le-boom yalo lonke uhlobo ngolulandelayo.

I-Swekile-Free ye-Chocolate inokuchazwa njengohlobo lwetshokholethi apho iswekile eqhelekileyo ithathelwa indawo yi-sweeteners eyenziwe ngokwenziwa.Phakathi kwazo zonke, eyona ixhaphakileyo yiMaltilol.Imfuno yeetshokholethi ezingenaswekile iyenyuka phakathi kolo hlobo lwabathengi abafuna ukunqanda iswekile ekutyeni kwabo.

Abadlali ababalulekileyo kwi-Sugar-Free Chocolate Industry baqatshelwa njengoLindt & Sprungli (Russell stover), uHershey, uGodiva Chocolatier, uLily's.Geographically, njl. uLindt & Sprungli (uRussell stover), owayenesabelo sengeniso kufuphi ne-48% kwi-2018. , yayiyeyona mveliso inkulu ehlabathini phakathi kwezo nkampani.Ngokwejografi, uMntla Merika yayiyeyona ndawo iphambili kwimakethi yeTshokholethi engaSwekile kwaye yafumana isabelo esibalulekileyo sokuthengisa se-40% kwimarike yehlabathi.

Imakethi yeTshokholethi yaMafa yeTswekile yehlabathi ixabisa i-385.4 yezigidi ze-USUSD ngo-2020 kulindeleke ukuba ifikelele kwi-563 yezigidi ze-USUSD ekupheleni kuka-2026, ikhula kwi-CAGR ye-5.5% ngo-2021-2026.

Ingxelo yophando ibandakanye uhlalutyo lwezinto ezahlukeneyo ezandisa ukukhula kwemarike.Ibandakanya iintsingiselo, izithintelo, kunye nabaqhubi abaguqula imarike ngendlela eyakhayo okanye engalunganga.Eli candelo likwabonelela ngomda wamacandelo ahlukeneyo kunye nezicelo ezinokuchaphazela imarike kwixesha elizayo.Ulwazi oluneenkcukacha lusekelwe kwiintsingiselo zangoku kunye neziganeko zembali.Eli candelo likwabonelela ngohlalutyo lomthamo wemveliso malunga nemarike yehlabathi kwaye malunga nohlobo ngalunye ukusuka kwi-2015 ukuya ku-2026. Eli candelo likhankanya umthamo wemveliso ngommandla ukusuka kwi-2015 ukuya kwi-2026. Uhlalutyo lwamaxabiso lufakwe kwingxelo ngokohlobo ngalunye. ukusuka ngonyaka ka-2015 ukuya ku-2026, umenzi ukusuka kwi-2015 ukuya ku-2020, ummandla ukusuka kwi-2015 ukuya ku-2020, kunye nexabiso lehlabathi ukusuka kwi-2015 ukuya ku-2026.

Uphononongo olucokisekileyo lwezithintelo ezibandakanyiweyo kwingxelo lubonisa umahluko kubaqhubi kwaye lunika indawo yocwangciso lobuchule.Izinto ezisithelisa ukukhula kwemarike zibalulekile njengoko zinokuqondwa njengokuyila iindlela ezahlukeneyo zokubamba amathuba anengeniso akhoyo kwimarike ehlala ikhula.Ukongeza, ulwazi kwiimbono zeengcali zemarike zithathiwe ukuqonda i-bette yemarike

Inxalenye elandelayo yengxelo yokuhlalutya kweMakethi yeTkokoleti eSwekile ithetha ngenkqubo yokuvelisa.Inkqubo ihlalutywa ngokucokisekileyo ngokuhlonipha amanqaku amathathu, oko kukuthi.abathengisi bezinto ezikrwada kunye nezixhobo zokusebenza, iindleko ezahlukeneyo ezinxulumene nokwenziwa (iindleko zezinto, iindleko zabasebenzi, njl.njl.) kunye neyona nkqubo.Ukhuphiswano lwemarike yeTshokholethi yasimahla yeShukela ngabavelisi abaphezulu, ngemveliso, ixabiso, kunye nengeniso (ixabiso) kunye nesabelo semarike kumenzi ngamnye njengokulandelayo;

Emva kolwazi olusisiseko, ingxelo ye-Sugar-Free ye-Chocolate inika ukukhanya kwimveliso, izityalo zokuvelisa, amandla abo, imveliso yehlabathi kunye nengeniso ifundwa.Kwakhona, ukukhula kweMarike yeTsokholethi engaMafa kwiSwekile kwimimandla eyahlukeneyo kunye nenqanaba le-R&D nalo liyagutyungelwa.

Imakethi yeTshokholethi yeTshokholethi yehlabathi jikelele kulindeleke ukuba inyuke ngesantya esiphezulu ngexesha loqikelelo, phakathi kuka-2020 no-2026. Ngo-2020, imakethi yayikhula ngesantya esincinci kwaye ngokunyuka kokwamkelwa kwezicwangciso ngabadlali abaphambili, intengiso kuqikelelwa ukuba iza kunyuka ngaphaya kwendawo eqikelelwayo.Le ngxelo ikwalandelela awona mandla emarike amva nje, afana nezinto zokuqhuba, izinto ezithintelayo, kunye neendaba zeshishini ezinje ngokudityaniswa, ukufunyanwa, notyalo-mali.

Ingxelo inokunceda ukwazi imarike kunye nokwenza izicwangciso zokwandisa ishishini ngokufanelekileyo.Ngaphakathi kohlalutyo lwesicwangciso, inika ulwazi oluvela kwindawo yentengiso kunye nejelo lokuthengisa ukuya kwizicwangciso ezinokuthi zibe nokukhula, ukubonelela ngohlalutyo olunzulu lwabangenayo i-brand fresh okanye abakhuphisana nabo kwishishini le-Sugar-Free Chocolate.INgxelo yeMarike yeTshokholethi eSwekile yeGlobal ka-2020 ibonelela ngeenkcukacha-manani ezikhethekileyo, idatha, ulwazi, iintsingiselo kunye neenkcukacha zokhuphiswano lomhlaba ngeli candelo le-niche.

Ngaphezulu kwingxelo, iMarike yeTshokholethi engaSwekile ivavanyelwa ixabiso, ixabiso kunye nengeniso epheleleyo.La manqaku mathathu ahlalutywa kwiintlobo, iinkampani kunye nemimandla.Ukwandiswa kwexabiso lentengo yedatha yeentlobo ezahlukeneyo, izicelo kunye nommandla nazo zibandakanyiwe.Ukusetyenziswa koShishino lweTshokholethi yeTswekile eSimahla kwimimandla emikhulu kuyanikezelwa.Ukongeza, ukuchwetheza ngobulumko kunye nesicelo esilumkileyo amanani osetyenziso nawo anikezelwe.

Ukubonelela ngolwazi malunga nelizwe elikhuphisanayo, le ngxelo ibandakanya iiprofayili ezineenkcukacha zabadlali abaphambili beMakethi yeSoleyithi yeShukela.Kumdlali ngamnye, iinkcukacha zemveliso, umthamo, ixabiso, ixabiso, i-gross kunye nengeniso amanani anikwe.Ulwazi lwabo loqhagamshelwano lubonelelwe ukuqonda ngcono.

Ubungakanani beMarike ye-CBD yeHemp ye-Oli ka-2020 enempembelelo yentengiso yasekhaya neyehlabathi Abadlali abaphambili, iSabelo, imingeni yekamva, iNgeniso, iMbango, ukuKhula komzi-mveliso kunye nohlalutyo lwabadlali abaPhezulu ukuya ku-2026.

Idatha ye-Traumatic Brain Injury Diagnostic Ubungakanani beMarike ka-2020 iyafumaneka kwihlabathi ngokwahlukeneyo NgeMpembelelo yentengiso yasekhaya neyehlabathi Abadlali abaPhezulu, iSabelo, imiceli mngeni yekamva, iNgeniso, iMbango, ukuKhula kweShishini kunye noHlahlelo lwaBadlali abaPhezulu ukuya ku-2026.

IMarike yeNdwendwe ePheleleyo ngo-2020: Ubungakanani boShishino lweHlabathi, iSabelo, imingeni yekamva, iNgeniso, iMfuneko, ukuKhula kweShishini kunye nabadlali abaPhezulu, iJiaxing Brother Standard, iZhejiang iQela elitsha le-Oriental Fastener, uhlalutyo lwe-MEIJIANLI ukuya ku-2026
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