Sisebenzisa iikuki ukuphucula inkonzo yakho.Unokufumana ulwazi oluninzi kwisibhengezo sethu sokhuseleko lwedatha.
Kule nyanga, ezimbini zetshokholethi ezidumileyo eJamani ziye zadibana enkundleni ukusombulula ingxabano yeminyaka eli-10.Undoqo wengxabano phakathi kweRitter Sport kunye noMilka ngumbuzo: yintoni ixabiso lesikwere?
Kule nyanga, iNkundla ePhakamileyo yaseJamani ikhuphe isigwebo esathi saphelisa ingxabano eyathatha ishumi leminyaka phakathi kweentlobo ezimbini zetshokholethi ezidumileyo zelizwe: iRitter Sport kunye neMilka.
Undoqo wetyala ngumbuzo, obonakala ufanelekile ngakumbi ukuba ubekwe kwincwadi yefilosofi kunenkundla: Lithini ixabiso lesikwere?
Ngo-1996, i-Ritter Sport yenza isicelo selungelo elilodwa lomenzi wechiza kwipakethi yayo yesikwere.Le ntshukumo yabacaphukisa abantu abakhuphisana nabo, abacinga ukuba bavalelwe ngokungafanelekanga kumaxande.UMilka ophethwe nguMondelez wongezelela idabi.
NgokoMthetho waseJamani wabaThengi, iinkampani zinokufaka isicelo samalungelo awodwa abenzi beemilo.Kodwa kukho isilumkiso esibalulekileyo kodwa esingacacanga: uhlobo olubandakanyekayo alukwazi ngokwalo ukunika ixabiso kwimveliso.Ngamanye amazwi, i-angle efanelekileyo ye-Ritter Sport bar ayinakuba sisizathu sokuba abantu bayithenge.
UMilka ukholelwa ukuba ukuthi tye kweRitter Sport yeyona nto ibalulekileyo kwixabiso layo.Emva koko, isiqubulo sayo esithi: "Quadratisch, Praktisch, Gut" (isikwere, esisebenzayo, esinobubele) sibhiyozela ngokucacileyo uhlobo lwaso.
Isikwere kwakhona inxalenye ebalulekileyo yebali Ritter Sports.Xa ndandindwendwela ikhefi yenkampani kunye nemyuziyam embindini weBerlin okokuqala, iphaneli eseludongeni yabonisa ngokuzingca ingcamango kaClara Ritter yokwenza ibha yetshokolethi, enokuthi ilingane nje nepokotho yebhatyi yabathandi bezemidlalo.
Kodwa ngaba imilo yesikwere sisizathu sokuba uthabathe intsimbi kwaye uyiphakamisele phezulu?Amagqwetha aseJamani achithe iminyaka eli-10 exoxa ngalo mba.
Ngeli xesha, manditsho ukuba andizange ndithathe inxaxheba kukhuphiswano.Ngamanye amaxesha, ibhotile encinci ye-Milka crumbs iya kutsala ingqalelo yam, kwaye ibhotile encinci ye-Ritter Sport rum kunye neerasentyisi ziya kundanelisa kunye nabanye.
Ngokubanzi, amaJamani abonisa ukukhetha uMirka.Kunyaka ophelileyo, i-36% yamaJamani ahlolwe atya iqhekeza leMirka kwiiveki ezine ezidlulileyo.Ngokwahlukileyo, iRitter Sport yi-28%.Nangona umahluko ubonakala umncinci, kumazwe anezinga eliphezulu lokusetyenziswa kwetshokolethi eYurophu (umyinge waseJamani udla iikhilogram ezili-11 (iikhilogram ezingama-24) ngonyaka), nokuba umahluko wezabelo zemarike ezincinci unokuba nefuthe elibonakalayo kwingeniso.
INkundla Ephakamileyo yaseJamani yenza isigqibo eKarlsruhe kwaye inkundla ayizange igqibe.Abathengi bathenga iRitter Sport ngomxholo wayo, hayi imo yayo.Iimpahla zingenza amadoda abe sempilweni, kodwa izikwere azinakwenza itshokholethi yenzeke.Imonopoly yequadrilateral ingaqhubeka.
Ngokwemvelo, oku kwaba buhlungu kuMirka.Kodwa inkampani inokuziva okufanayo.Ngo-2004, ikhusele ngempumelelo ilungelo elilodwa lomenzi womxube omfusa oye watyebisa iphepha layo lokusonga ukususela ngo-1901. Ngaphezulu kwekhulu leminyaka, njengoko umdla oqinileyo waseJamani kwitshokolethi ubonisa ukuba akukho zimpawu zokunciphisa, kuya kubakho iingxabano ezibuhlungu kwixesha elizayo.
Igosa eliphezulu lezokhuselo eBerlin lixelele i-DW ukuba emva kokubhengeza ukuhoxiswa, iBerlin kufuneka igcine "ingxoxo yokuthembana" kunye ne-United States.Ukwabongoze iWashington ukuba icacise isicwangciso esisemva kokuthunyelwa kwamajoni kwiYurophu iphela.
Emva kweziganeko ezininzi ezibukhali zamaphiko asekunene, iSebe lezoKhuselo layichitha ngokusemthethweni inkampani yemikhosi ekhethekileyo yaseJamani.Ukuba amanye amahlazo avela kwakhona, i-KSK inokupheliswa ngokupheleleyo.
Kukholelwa ukuba abantu ekujoliswe kubo kunye nemibutho baye bathatha inxaxheba kwi-WannaCry, NotPetya kunye nokuhlaselwa kwe-Operation Cloud Hopper.Ulwaphulo-mthetho oluninzi lujolise kwiinkampani zaseYurophu okanye idatha ebuthathaka yorhwebo.
suzy@lstchocolatemachine.com
www.lstchocolatemachine.com
Umnxeba/whatsapp:+86 15528001618(Suzy)