ENew Jersey, eU.SA-Ingxelo yemarike yomatshini wokuthambisa itshokolethi yakutsha ithathela ingqalelo isikali, icandelo lesicelo, uhlobo, ithemba lengingqi, imfuno yemarike, iintsingiselo zamvanje kunye nesabelo semarike somatshini wetshokolethi yabakhiqizi kunye nengeniso, iiprofayili zenkampani eziphambili kunye nokuQikelela okunokwenzeka kwixesha elizayo.Hlalutya ubungakanani beemarike zangoku kunye nophuhliso lwayo kwintsimi kwiminyaka embalwa ezayo.
Ingxelo ibonelela nge-hypothesis ephambili enokugqiba imarike yomatshini wokuthambisa itshokolethi ngokwahlulahlulo lophando.Ubungakanani bemarike yehlabathi, isabelo semakethi, izinto zokukhula, ababoneleli abakhulu, ingeniso, imfuno yemveliso, isikali sokuthengisa, ubungakanani, ubume beendleko kunye nophuhliso olutsha lwemakethi yomatshini wokuthambisa itshokolethi.Ingxelo ikwabandakanya idatha malunga neemodeli kunye nophuculo, kunye namashishini ekujoliswe kuwo kunye nemathiriyeli, imida kunye nenkqubela phambili.Ukuqulunqwa kwengxelo yophando lwemarike yomatshini wetshokolethi ithatha elona nqanaba liphezulu lokucinga, izisombululo ezisebenzayo, uphando olukhethekileyo kunye nohlalutyo, ukuveliswa kwezinto ezintsha, iindlela ezidibeneyo kunye nobuchwepheshe obuphambili.Ingxelo yophando oluqiqileyo kwimakethi yomatshini wokuthambisa itshokolethi ibandakanya uhlalutyo lwamandla amahlanu kaPorter kunye nohlalutyo lwe-SWOT ukuqonda izinto ezichaphazela ukuziphatha kwabathengi kunye nababoneleli.
Ubume obukhuphisanayo bemarike buchaza amaqhinga amkelwe ngabathathi-nxaxheba abakhulu bemarike.Uhlalutyo lweprofayili yenkampani lunokuchaza uphuhliso olukhulu kunye notshintsho kulawulo lwabathathi-nxaxheba kwiminyaka yakutshanje.Oku kunceda abafundi baqonde iintsingiselo eziya kukhawulezisa ukukhula kweemarike.Ikwabandakanya izicwangciso zotyalo-mali, izicwangciso zokuthengisa kunye nezicwangciso zophuhliso lwemveliso ezamkelwa ngabathathi-nxaxheba abakhulu beemarike.Uqikelelo lwentengiso luya kunceda abafundi benze utyalo-mali olungcono.
Impembelelo ye-Covid-19 kwimakethi yomatshini wokuthambisa itshokolethi: Icandelo eliluncedo liqhutywa ikakhulu kukunyusa inkuthazo yemali kunye nenkxaso yolawulo evela koorhulumente kwihlabathi liphela.Imakethi yomatshini wokuthambisa itshokolethi yangoku eyeyezinkonzo ichatshazelwa ikakhulu ngubhubhani we-COVID-19.Uninzi lweeprojekthi e-China, e-United States, eJamani nase-South Korea zihlehlisiwe, kwaye zombini iinkampani zijongene neengxaki zokusebenza kwexesha elifutshane ngenxa yeengxaki zokubonelela kunye nokungabikho kotyelelo lwesiza ngenxa yobhubhani we-COVID-19.Ngenxa yempembelelo yobhubhani eTshayina, eJapan naseIndiya, ukusasazeka kwe-COVID-19 kulindeleke ukuba kuchaphazele kakhulu ummandla waseAsia-Pacific.