Ukwakha umzi-mveliso wetshokholethi kube yinxalenye yesicwangciso sikaTim McCollum okoko waseka iBeyond Good, eyayifudula iyiMadécasse, ngo-2008.
Ngokwayo oko akuyonto ilula, kodwa indawo yenkampani yokuqala yenkampani yokuvelisa imveliso yongeza omnye umaleko wobunzima.Beyond Good kusekwe ivenkile eMadagascar, apho ifumaneka khona, ngokumangalisayo, ngokumangalisayo i-Criollo cacao eneziqhamo ngqo kumafama.
Nangona iAfrika - eNtshona Afrika, ngakumbi - ibonelela ngeepesenti ezingama-70 zecocoa yehlabathi, "manani alingana ne-0 ekhulwini" yetshokholethi yehlabathi iveliswa apho, utshilo uMcCollum.Kukho izizathu ezininzi zoko, ukusuka ekunqongophelweni kweziseko zophuhliso, imfuneko yokuthumela kunye nokufaka izixhobo zokuvelisa, ukuqeqeshwa kwabasebenzi, kwaye ekugqibeleni, ukusasazwa kweenzuzo.
“Bonke bongeza ekubeni sisindululo esinzima kakhulu,” utshilo uMcCollum.Kodwa ukwenza ixabiso elibalulekileyo kufuna ukwenza izinto ezingazange zenziwe ngaphambili.Asinamdla kwi-status quo.I-Sub-zero.”
Ukuqhawula kwisiqhelo, kwaye ngakumbi ikhonkco lonikezelo lwetshokholethi yemveli, kungundoqo wemishini kaBeyond Good.UMcCollum, owakha unxibelelwano neMadagascar ngexesha leminyaka emibini esebenza njengevolontiya le-Peace Corps apho, wafumana imbonakalo yangaphandle kwishishini letshokholethi kunye neendawo efuna uncedo kuzo.
Eyona miba icinezelayo ikhonkco lonikezelo lwecocoa ejongene nayo - intlupheko yamafama, ukungafihli ekufumaneni izinto, kwaye ukongezelela, ukuqeshwa kwabantwana, ukugawulwa kwamahlathi kunye nokutshintsha kwemozulu - ayinakuqwalaselwa ngendlela ephezulu, uMcCollum waqonda.
“Izisombululo abaza nazo kwiimeko ezininzi azisebenzi ebantwini kwasekuqaleni okanye emazantsi ekhonkco lokubonelela, abangabalimi bekoko.Imbono yethu yayichasene ngokupheleleyo, ”utshilo.
Nangona ubhubhani wehlabathi jikelele we-COVID-19 uye wacothisa inkqubela okwangoku, iBeyond Good, exhobe ngegama elitsha elibonisa ngakumbi injongo yayo, iceba ukwandisa imodeli yayo yemvelaphi ngaphandle kweMadagascar nakwilizwekazi laseMpuma Afrika.
Kwiminyaka edlulileyo, i-Beyond Good isebenzisana nabavelisi bekhontrakthi eMadagascar nase-Italiya ukuvelisa iibhari zetshokolethi, kodwa uMcCollum uthi eyona njongo iphambili kukuvelisa kangangoko kunokwenzeka eMadagascar, ukukhulisa ixabiso lokuthumela ngaphandle.
Akunjalo ukuba i-heirloom cocoa yaseMadagascar ayisenanto ikhethekileyo.Ilizwe lesiqithi lelinye lamazwe ali-10 athumela ngaphandle i-100 yepesenti yeFine kunye neFlavor Cocoa, ngokutsho kwe-International Cocoa Organisation.Isiqhamo kwaye ayikrakra, inamanqaku e-strawberry, i-raspberry kunye ne-cranberry.
Emva kweminyaka esixhenxe, i-Beyond Good ibethe isilingi yemveliso kunye nomenzi-mveliso eMadagascar, ekhuthaza ukuba kusetyenzwe kwifektri entsha e-Antananarivo, ikomkhulu laseMadagascar, ukuqala ngo-2016.
Kunyaka ophelileyo, isibonelelo sivelise isiqingatha se-Beyond Good's output - i-Italian co-menufacturer yavelisa esinye isiqingatha - kodwa uMcCollum ulindele ukuba i-75 yeepesenti yeemveliso zayo zetshokolethi zenziwe eMadagascar kulo nyaka.
Umzi-mveliso okwangoku uqeshe abantu abangama-42, uninzi lwabo abangazange babe nomsebenzi wangaphakathi okanye bangcamle itshokolethi ngaphambili.Oko kudale ijiko lokufunda, utshilo uMcCollum, kodwa ukuvelisa itshokolethi eMadagascar kudibanisa amafama kunye nabasebenzi kuyo yonke inkqubo.
I-Beyond Good izisa amaqabane ayo okufama - ookopolotyeni ababini, umfama omnye ophakathi kunye nomsebenzi omkhulu wokufama ozinze kumntla-ntshona weMadagascar - kwindawo yokuvelisa ukungcamla itshokholethi kwaye babone ukuqhotsa, ukucola kunye nezinye izigaba zemveliso.Ibonisa ukuba kutheni iindlela zabo zokukhula, ukomisa kunye nokubilisa kubaluleke kakhulu ekwenzeni imveliso esemgangathweni.
“Oko kubenza bazibandakanye ngakumbi kumsebenzi wokufama, kodwa ungayenza loo nto kuphela ukuba wenza imvelaphi,” utshilo uMcCollum."Baziswe isangqa esipheleleyo kulo lonke ikhonkco lobonelelo abathe banqunyulwa kulo ixesha elide."
Ukufumana i-cocoa kunye nokuveliswa phantsi kwesambrela enye kuvumela amafama ukuba afumane ngaphezulu- kahlanu ukuya kathandathu ngaphezulu, utshilo uMcCollum - kuba bengekho abanye abalamleli abafuna ukwahlula ingeniso kulo lonke unikezelo.Le modeli ikwabonelela ngokucace ngokupheleleyo ukusuka kwi-pod ukuya kwi-wrapper, ukuphelisa imfuno yeenkqubo zokulwa nentlupheko, ukuqeshwa kwabantwana, ukugawulwa kwamahlathi kunye neminye imiba.
"Ukuba umlimi wenza ingeniso efanelekileyo, kwaye kukho ubudlelwane obuthe ngqo, borhwebo phakathi komlimi nomntu owenza itshokolethi, yonke eminye imiba kwishishini iyanyibilika."UMcCollum uthi.
Ngaphandle kwezicwangciso eziLungileyo zokwandisa ngaphaya kweMadagascar, okuyinxalenye yesizathu sokuba itshintshe igama layo le-brand ukusuka eMadécasse ekupheleni konyaka ophelileyo.I-Madécasse nayo yayingelona gama lilula ukulikhumbula okanye ukulibiza - into eyafundwa yinkampani kwangethuba kwimbali yayo.
“Oko kusibambe ixesha elide,” utshilo uMcCollum."Besisoloko sisazi ukuba sifuna ukuyitshintsha, kodwa kwasithatha ixesha ukuya kwinqanaba lokuba sikhululeke ngesigqibo esikhulu kangaka."
Ngoku lixesha, okoko i-Beyond Good iceba ukuzisa imodeli yayo yetshokholethi e-Uganda, ilizwe laseMpuma Afrika elivelisa iitoni ezingama-30,000 zekoko ngonyaka.Inkampani ikwanakho ukufikelela kwikhonkco lonikezelo lobunikazi apho ngobudlelwane bayo kunye nomenzi-mveliso.
UMcCollum ulindele ukuba kuyakuthatha iminyaka emibini ukwenza umzi-mveliso usebenze, kodwa ubhubhani we-COVID-19 umise inkqubela phambili.Okwangoku, i-Beyond Good ivelise iibhari zetshokholethi ezintathu ezintsha ezine-cocoa yase-Uganda kwaye iphanda kude kwindawo enethemba lokusebenza kuyo.
UMcCollum uthi iTanzania ikwakwirada yenkampani, kuba ikokho yayo isondele kwincasa yaseMadagascar.Kodwa kungakhathaliseki ukuba yiyiphi imilo ethathayo okanye apho kwenzeka khona, ukuqhubela phambili kuyimfuneko, kungekhona nje kwi-Beyond Good, kodwa kwishishini letshokolethi lilonke.
“Iya kuba bubudenge ukuba sifuna ukuyigcina njengeshishini elincinci eMadagascar,” utshilo uMcCollum."Uvavanyo lokwenyani lwemodeli kukuba singaluphinda."
Ubhubhani oqhubekayo utshintshe indlela abathengi abathenga ngayo, ukuhlalisana, kunye nokwabelana, indlela yokuziphatha enefuthe elithe ngqo kwishishini le-confectionery.Kule webinar ijonge kwi-2020 State of the Confectionery Industry, siya kuthathela ingqalelo inyani engenakukhanyelwa yokuba nangona siphepha izihlwele kwaye sinezihlandlo zokwabelana, sinqwenela intuthuzelo kunye nokhuseleko lwe-confectionery.

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