Abantu baseMelika banokungazi ukuba lo nyaka uza kuthandwa na ngenxa yobhubhane, kodwa bathenga iilekese ezininzi zeHalloween ngelixa belindele ukufunyanwa.
Ngokutsho kwenkampani yophando lweemarike i-IRI kunye ne-National Confectioners Association, kwinyanga ephelile ngoSeptemba 6, ukuthengiswa kwe-Halloween candy e-United States kwanda nge-13% kunyaka odlulileyo.Oku kukhulu kunokukhula okuqhelekileyo kwedijithi enye.Ukuthengiswa kwetshokolethi yeHalloween yodwa kunyuke nge-25%.
NgeHalloween, ukuboniswa kweevenkile ezithile (ezifana neDollar Store, Meijer kunye neShopRite) kunokunceda ukunyusa intengiso.Nangona kunjalo, emva kweenyanga zoxinzelelo lobhubhane, abantu baseMelika banokubhiyoza.
UCassandra Ambrosius, ohlala kumbindi weWisconsin, wamangaliswa kukubona ibhegi yeelekese zeHalloween kwivenkile yokutya ekuqaleni kukaSeptemba.Umyeni wakhe wahlutha enye.Unethemba lokuthenga imithwalo engakumbi njengoko iHalloween isondela, kuba ucinga ukuba abantu abakufutshane baya kuqonda indlela yokukhohlisa okanye ukuphatha ngokukhuselekileyo.
Related: Uyiqhuba njani ngokukhuselekileyo iHalloween ngexesha lobhubhane: Akukho maqhinga endlu ngendlu okanye ukuphatha okanye ukunxiba imaski.
Lo mdla ziindaba ezilungileyo kwiinkampani zeelekese, ezixhomekeke kwixesha le-10 leeveki ze-Halloween ukugqiba phantse i-14% yeentengiso zabo zonyaka ze-36 yeebhiliyoni zeedola.IHalloween yeyona holide inkulu yonyaka kubenzi beelekese, ilandelwa yiKrisimesi neIsta.Usuku lweValentine lusuku lwesine kude.
I-Ferrara Candy Co., evelisa iilekese ze-Brach candy, yathi imfuno ye-intanethi kwiinyanga ezintathu ngaphambili kunesiqhelo.Ezinye iivenkile zikwafuna ukuba iFerrara ithunyelwe kwangaphambili.
Nangona kunjalo, ngaphandle kwemfuno emandla kwangethuba, ukuthengisa ngasekupheleni kuka-Okthobha kunokuchaphazeleka ukuba i-coronavirus iyanqandwa.U-Tim Lebel, igosa eliyintloko le-Halloween lenkampani kunye nomlawuli weentengiso wase-US, wathi i-55 pesenti ye-Mars Wrigley yokuthengiswa kweeswiti ze-Halloween ngokuqhelekileyo zenzeka kwiiveki ezimbini zokugqibela zika-Oktobha.
Irhuluneli yelizwe laseNew York kutshanje ibhengeze ukuba iya kuwavala amaqhinga kwilizwe.Kodwa ezinye izixeko, ezinje ngeSpringfield, Massachusetts kunye neAntigo, eWisconsin, ziyirhoxisile.Iziganeko ezinkulu zeHalloween kwiindawo ezifana neDisneyland kunye neSalem, eMassachusetts azizange zenzeke.
UBen Reed ovela eArlington, eTexas unebhongo ngokusasaza iilekese ezipheleleyo zeHalloween.Udla ngokuthenga iilekese ezili-160 ukuya kwezingama-200.
Uthe: “Andazi ukuba mandithenge malini kulo nyaka.Andifuni kuphoxa abantwana bam, kodwa kwelinye icala, andifuni ukubanjiswa ngabantwana abaninzi kwaye ndongeze iiponti ze-COVID kum.
Inkampani yophando lwemalike i-Numerator yenze uphando kubathengi abangama-2,000 ekuqaleni kuka-Agasti kwaye yafumanisa ukuba i-52% iceba ukuthenga iilekese ezincinci kulo nyaka kunesiqhelo.Kuphela i-11% iceba ukuthenga ngaphezulu.
Iinkampani zeelekese zenze utshintsho oluthile ukujongana nakho konke ukungaqiniseki malunga neHalloween.UPhil Stanley, igosa eliyintloko lentengiso yehlabathi likaHershey, uthe umthamo wokuthengiswa kweengxowa ezinkulu ze-Halloween-themed candy ezithengiswa nguHershey ziye zancipha, kwaye iilekese ezininzi zidluliselwe kwiincinci ezinokuthi zithengiswe emva kweholide.Kwiingxowa zokusetyenziswa kwansuku zonke.
I-Mars yenza ngokwezifiso ubungakanani bebhegi.Umzekelo, iindawo ezinje ngeLos Angeles County ezityhafisa ukusetyenziswa kobuchule okanye ube nobubele kuwe unokufumana iibhegi ezincinci.
ULebel uthe: "Sizama ukugubungela zonke iziseko kuba imibhiyozo kwimarike nganye iya kwahluka."
I-CVS Caremark ithe inciphise inani leengxowa zokupakisha kwiivenkile zeelekese, ezinkulu nezincinci.Ikwakhulisa iindidi zeelekese ezinobungakanani "zokutya ngoko nangoko" kunye netshungama ezinokusetyenziswa ngabazali ukuzinyanga.Ujoliso uthe ngenxa yokuba kulindeleke ukuba kuncitshiswe iigimmicks okanye unyango kulo nyaka, kunciphise iindidi zeelekese zeHalloween.
Nangona kunjalo, njengoko ubhubhane utshintsha iindlela zokuthenga, ukuthengisa kwi-intanethi kunokunika iinkampani zeelekese ukomelela.ULebel uthe intengiso yedijithali yePasika iphindwe kabini, kwaye inokwenzeka kwakhona kwiHalloween.
Ukuphendula lo bhubhani, inkampani ikwatshintshe iindlela zayo zokuthengisa.I-Mars isungula iwebhusayithi ye-"Trete Town", eya kuvumela abantu ukuba bakhohlise okanye baphathe ngokubonakalayo kwaye bafumane amanqaku elekese yokwenene.UHershey unemephu kwiwebhusayithi yakhe ebonisa umngcipheko we-COVID kwidolophu nganye.
UMiranda Leon wase-Albany, eGeorgia usaceba ukuthenga ilekese yeHalloween phakathi ku-Okthobha kwaye enze iingxowa zesnack zamagumbi okufundela abantwana bakhe abathathu.Akukho ndaba zasemthethweni malunga neHalloween kwisixeko sakhe, kodwa uceba ukuzisa abantwana ukuba baqhathe okanye baphathe okanye basasaze iilekese.
Uthe: "Abantwana bethu bazuze okuninzi kulo nyaka, iiklasi zifinyeziwe, imidlalo iyekisiwe, iinkampu zasehlotyeni ziyarhoxiswa," "Ndiyala ukuthatha amaqhinga okanye ulonwabo ebantwaneni bam."

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