Ngo-2013 usomashishini we-serial uNate Saal wayekungcamle itshokholethi ePalo Alto, eCalifornia, xa kwafika kuye ukuba itshokolethi - njengekofu, enye "imbotyi" ethandekayo evela kwi-ikhweyitha - yinto abathengi abanokuthi bazenzele yona ekhaya.Kulapho, waqandusela umbono wokuba iya kuba yi-CocoTerra, isixhobo esisebenza kwi-countertop ngoku kwizigaba zokugqibela zovavanyo ezijika ii-cocoo nibs ezigcadiweyo zibe ziibhari zetshokolethi esulungekileyo malunga nexesha elithathwayo ukubukela "uCharlie kunye neChocolate Factory."

Indlela esuka kumzuzu ukuya kwimveliso egqityiweyo ibonisa ukuba kungakanani ukunkcunkca, ukubila kunye nolwakhiwo olunyamekileyo lokuzisa itekhnoloji entsha efana nale kwimarike yetshokolethi yehlabathi yeedola ezili-103 lamawaka ezigidi, ngakumbi xa ungaphandle kweshishini.USaal wayengazi nto ngetshokholethi ngaphandle nje kokuba ayonwabele incasa.

Ufundiswe eYale kwi-molecular biophysics kunye ne-biochemistry, waseka umsebenzi wakhe wokuphuhlisa kunye nokunika ilayisensi kumaqonga esoftware kwiindawo ezahlukeneyo zokuqalisa iSilicon Valley.Kodwa nasemva kokuqalisa nokuthengisa iimveliso ezintsonkothileyo kwiinkampani ezinjengeCisco Systems, ukwakha “irobhothi” yokwenza itshokolethi kuya kufuna ijiko elibalulekileyo lokufunda.

Yaqala ngeetoni zeevidiyo zeYouTube.“Ndichithe unyaka ndizifundisa kwaye ndifunda ukwenza itshokolethi, ikhemistri yetshokholethi, ifiziksi yezixhobo zokulungisa itshokolethi kwaye ndifunda nangokukhula, ukuthena, ukuvuna kunye nokubilisa ikokhoo,” utshilo uSaal.

Ukwenza itshokholethi ngee-nibs kuthatha ubuncinci iiyure ezingama-24 kunye neqela loomatshini abanqabileyo, abadurayo.Kodwa u-Saal - umntu onomdla wokuzilibazisa we-DIY kunye nomfuyi weenyosi we-amateur kunye ne-winemaker - wayekholelwa ukuba angayikhawulezisa inkqubo yokwenza itshokolethi ngokusila, ukucokisa, ukudibanisa, ukuthambisa kunye nokubumba kwinkqubo enye edibeneyo.Uthi, “Ubugcisa bokuvelisa itshokolethi abukatshintshi kwiminyaka eyi-150, kwaye ndiye ndacinga ukuba, ‘Kutheni kungenjalo?’”

Imakethi yase-US yetshokolethi yeprimiyamu yodwa ngo-2018 yayisondele kwi-3,9 yeebhiliyoni zeedola, ngokutsho kweMordor Intelligence.Ihlala ibizwa ngokuba yitshokholethi “yobugcisa”, ezi ntlobo zininzi ezizimeleyo zivelisa iibhetshi ezincinci kugxininiso lokuzinza kunye nenyameko malunga nokukhangela izithako eziphucukileyo kunye nezongezo ezimbalwa ukusuka kwimbotyi yecocoa ukuya kwibha.Nangona iimbumba ezintandathu zehlabathi, kubandakanya iMars, iNestle kunye neFerrero Group, zisenza uninzi lwetshokholethi etyiwa njengelekese, eli candelo lincinci labenzi bobugcisa likhula ngokukhawuleza kwimarike enkulu esele iphumelela.

NgokoPhando lweMakethi yaseZiyon, ingeniso yetshokolethi yehlabathi kulindeleke ukuba ifikelele malunga ne-162 yeebhiliyoni zeedola ngo-2024, ikhula ngesantya sokukhula sonyaka esimalunga ne-7% phakathi kuka-2018 no-2024.

Ukungena kulo mjelo kuthatha umonde kunye nezakhono zokuhlaziya.Ngasekupheleni kuka-2015, u-Saal weza no-Karen Alter, i-strategist yokuqalisa ethathwa kakhulu kunye negqala le-Intel ngoku eligosa eliyintloko lokusebenza kwe-CocoTerra.Ngokudibeneyo baqala ukuphosa abatyali-mali beengelosi kwimisitho eyazisa iitshekhi zokuqala.Uqhagamshelwano noSaal wadibana naye kwenye indibano wamazisa kwifemu eyiyo eyi-Amunition (eyaziwa ngee-headphone ze-Beats kunye neebhari zekofu ze-Café-X).

Uthi u-Alter, “Babeyivuyela kakhulu le nto besiyakha, bekholelwa kwimveliso kwaye befuna ukunceda ukuzisa umenzi wetshokholethi wokuqala emarikeni.Yayiluxanduva lokuqala olukhulu lwezemali kuthi njengenkampani kodwa yayilunxibelelwano olubalulekileyo kwangethuba. ”Iimbumbulu zaba liqabane loyilo lwe-CocoTerra ekuqaleni kuka-2017. "Emva kweengcamango ezininzi, iingcamango kunye nezilingo," uSaal uthi, "impendulo kumbuzo wam malunga nokwenziwa kwetshokolethi ekhaya yaba ngu-ewe."

Impendulo yokuqala evela kurhwebo lwetshokholethi yayingeyonyaniso.“Bendicinga ukuba bayaphambana xa ndiqala ukuthetha nabo efowunini,” utshilo uJohn Scharffenberger, iSan Francisco Bay Area yaseVintner kunye nomenzi wetshokholethi ngasemva kweScharffen Berger Chocolate, inkampani eyabangwa ngokuqala intshukumo yetshokholethi yobuchwephesha baseMelika. ngasekupheleni kweminyaka yee-1990.UHershey wafumana iScharffen Berger ngo-2005 malunga ne-10 yezigidi zeedola.

Iqela le-CocoTerra lasondela kumzobo onjenge-godfather ngokuyimfuneko njengomnxeba obandayo, kwaye umngcipheko wabo wahlawula.“Ndabona umatshini, ndadibana neqela labaphathi kunye neenjineli, kwaye, okona kubaluleke kakhulu, ndazama itshokolethi, ndaya, 'Geeze, Louise!Oku kuhle ngokwenene,'” utsho uScharffenberger, ngoku ongumtyali-mali waseCocoTerra.

Ngexesha ledemo yabucala kaJuni kwisikolo sokupheka eSanta Monica, u-Saal wajika ii-nibs ezininzi zaba yitshokholethi eyomeleleyo phantsi kweyure nje ezimbini.Ukuphumelela koyilo lweCocoTerra yindlela yokusulungekisa esebenzisa iibheringi zentsimbi engatyiwayo ukucola ii-nibs kwiibhloko zokwakha ezincinci zetshokholethi.Inkqubo yokupholisa esebenzayo ilawula ubushushu ngexesha lenkqubo yokufudumala ebalulekileyo, eguqula itshokolethi engamanzi ibe yimo eqinileyo.Esi sixhobo sine-centrifuge ejikelezayo yokukhupha kunye nokubumba itshokholethi ibe yimbonakalo eyodwa yeringi emalunga ne-250 grams enokophuka okanye ityiwe yonke.

I-app yeqabane ikhokela abasebenzisi inyathelo ngenyathelo kwaye ibandakanya iindlela zokupheka ukwenza itshokolethi ezantsi ekukhetheni imvelaphi yembotyi (njengekofu kunye newayini, imimandla eyahlukeneyo yecocoo ivelisa incasa eyahlukileyo) kunye nepesenti yecocoo (esezantsi imnandi).

Kunokuba bazibeke njengoDavide kwishishini le-chocolate Goliaths, i-CocoTerra yakhetha ukuzikholisa kunye nokusebenza ngaphakathi.Kwangoko, u-Saal kunye no-Alter bajoyina i-Fine Chocolate Industry Association ukuze bahlangane kwaye bafunde kwiingcali ezahlukeneyo.Baye bacela iingcebiso eziklasini, kwaye baye bazimasa iminyhadala yetshokolethi ebalulekileyo njengoMnyhadala weTshokolethi yaseMntla Ntshona ukuze baseke ubudlelwane namafama, abenzi betshokholethi kunye nababoneleli.

"Ishishini letshokholethi, ngakumbi kwinqanaba lobugcisa, livuleleke kakhulu kwaye liyasebenzisana, njengoko kunjalo kwishishini letekhnoloji yabathengi," utshilo uAlter.“Abantu bayawuvuyela umsebenzi wabo kwaye bayakuvuyela ukwabelana nabadlali abatsha ngezinto abazifundileyo.Siye kwitshokholethi, ukutya kunye neenkomfa zetekhnoloji yokutya, sasebenza ezethu iinethiwekhi, sathatha ithuba leememo ezininzi ezize kuthi.Enye into ikhokelela kwenye.Kufuneka nje ukulungele ukuzibeka apho kwaye uhloniphe ulwazi lwabanye kunye nexesha. "

Inkampani ikwakhetha ukungathinteli abathengi kuhlobo oluthile lwetshokholethi okanye umthengisi ngendlela, yithi, iNespresso yenza ngeepods zayo zekofu.“Zange, ‘Heyi, jonga ilizwe letshokholethi, siza emva kwakho,” watsho uAlter.“Isimo sengqondo sethu ebesisebenzisana nathi silungile kumntu wonke.Sinyusa ulwazi malunga nenkqubo yokwenza itshokolethi abathengi bemihla ngemihla abangayaziyo kakhulu ngayo.”

"Njengeshishini, ndicinga ukuba sihlala siphakamisa iingcamango ezintsha eziboniswa ukuba zisebenze, kodwa ibali elilungileyo ngaphandle kobungqina alifiki kude," kusho uGreg D'Alesandre, uCacao Sourcerer weDandelion Chocolate, omnye umvavanyi wokuqala. woyisa amathandabuzo kwaye ngoku ungumdibanisi weCocoTerra.“Eyona nto indichukumisa kakhulu yindlela uNate neqela lakhe abanolwazi nabaqhutywa ngayo.Babenoluvo olusisiseko olunomdla kunye nombono wokulandela kwaye boyise nayiphi na imiceli mngeni ezayo. ”

I-CocoTerra ayinawo umhla wokukhupha, nangona umthombo onolwazi ngenkampani uthe iiyunithi zokuqala kufuneka zifumaneke ngexesha lokuthenga iholide yonyaka ozayo.Isicwangciso kukuthengisa ngokuthe ngqo kubathengi ekuqaleni ngethemba lokubambisana nabathengisi abafana noWilliam-Sonoma ngokuhamba kwexesha.USaal uthi inkampani inyuse imali engaphezulu kwezigidi ezi-2 zeedola kutyalo-mali "kubantu abonwabileyo malunga nokubanakho ukwenza itshokolethi yetafile, nokuba bathanda itshokolethi, okanye banamava afanelekileyo kumashishini anxulumeneyo-ukutya, iwayini, ikokhokho-okanye usebenze nathi ngaphambili, okanye ukholelwe nje ukuba singayenza. ”

Ngoku uvavanyo luya kuba ngaba abathengi basekhaya bakulungele ukongeza enye i-gizmo yokwenza ekhaya ecaleni kwe-ayisikrimu yabo kunye nabenzi bezonka.Ukufumana impumelelo kumlinganiselo omkhulu, abanye abahlalutyi bathi i-CocoTerra iya kudinga iqabane ukuya ngaphaya kwemarike encinci yetshokholethi yobugcisa, kunye nenkampani enokufikelela kwihlabathi jikelele, efana ne-Nestle.

"Ndilindele isibheno se-niche phakathi kwabathandi betshokholethi kunye nekoko ekuqaleni, kodwa ukuthengisa okubalulekileyo akunakwenzeka ngaphandle kokuba umdlali wetshokholethi ezintandathu eziphezulu ufumana okanye anike ilayisenisi yetekhnoloji," utshilo u-Oliver Nieburg, umhlalutyi wokutya nokusela okuzinzileyo kwiLumina Intelligence, ebhekisa kwi-confectionary enkulu. ii-conglomerates."Oko kuthethiweyo, umenzi wetshokholethi wezandla wasekhaya unokubonelela abathengi enye indlela yeswiti egcwele iswekile."

Nasemva kweminyaka emihlanu ye-R&D kunye neejita eziza nokuhamba-zonke kwimveliso enye, ingcinga enye elula igcina i-CocoTerra iqhubeka: “Abantu bayayithanda itshokolethi,” utshilo uSaal.“Umdla wayo uphelile.Ukuba singongeza kolu mdla ngokwenza abathengi babandakanyeke ngakumbi kolu thando, asisabikho kwishishini letshokholethi.Sikwishishini lolonwabo.”

Idata yi-snapshot yexesha lokwenyani *Idatha ilibaziseke ubuncinci imizuzu eli-15.I-Global Business and Financial News, i-Stock Quotes, kunye neDatha yeMakethi kunye noHlalutyo.

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