Sebaka sa chokolete sa Cargill se hola Asia ka ho qala ts'ebetso ea pele ea tlhahiso

24 Jun 2020 — Agri-food heavyweight Cargill e sebelisana le moetsi oa lehae ka bophirima ho India ho qala ts'ebetso ea eona ea pele ea ho etsa chokolete naheng eo ha e ntse e kenella khoebong ea chokolete India.Cargill o rera ho holisa bokhoni ba ts'ebetso kapele sehlopheng sa chokolete se ntseng se hola ka potlako.Setsi sena se lebelletsoe ho qala ho sebetsa bohareng ba 2021 mme qalong se tla hlahisa lithane tse 10,000 tsa metric (MT) tsa metsoako ea chokolete.

"Re fumana 'maraka oa Asia o na le mefuta e mengata ka ho fetisisa lefatšeng ho latela mebala le litatso tseo u li ratang, e leng' nete le chokoleteng.Mohlala, bareki libakeng tse ling ba khetha tatso e bonolo le e bonolo, athe ho tse ling e bua ka sebete le ho fana ka punch.Liphapang tsena li thehiloe ho se tšoane ho ikhethang ha batho le libaka ho pholletsa le Asia, hammoho le India ka bophara, e leng k'honthinente e ka bohona," Francesca Kleemans, Motsamaisi oa Tsamaiso Cargill Cocoa & Chocolate, Asia Pacific, o bolella FoodIngredientsFirst.

Ho ea ka pono ea baetsi ba thepa ea bareki, o hlokomela hore ho boetse ho na le mekhoa e ntseng e eketseha ea ho ema le ho khetholla linyehelo tsa chokolete ka ho saena liphihlelo tsa kutlo."Bokhoni ba morekisi ba ho bapala ka bophara ba likhetho tsa kutlo Asia e ka ba phephetso mme ho bile le mefokolo ho fihlela joale 'marakeng."

"Ho Cargill, re tlisa phapang e matla ho sebetsana le phephetso ena ka katleho, e leng phihlellong ea lisebelisoa tsa rona tse ikhethang le tse tsoetseng pele, mohlala, phofo ea rona e tsebahalang ea cocoa ea Gerkens.Re ikemiselitse ho holisa menyetla ea 'maraka.Ka Mmesa, boithuto bo tsoang khoebong ea temo bo ile ba lekola liphetoho tsa lefats'e tsa maikutlo le boitšoaro ba bareki ka mekhoa e mene e kholo, e bonts'itsoeng ka ho sebetsa le balekane ba lipatlisiso.

Phapang ea linyehelo tsa chokolete e hulelang tšusumetso ho tsoa mekhoeng e mecha ea lijo tsa Asia e kanna ea bonoa e kenella mokhoeng oa boraro oa Cargill, o qapiloeng "Experience It.""Bareki ba na le likhetho tse ngata tsa lihlahisoa matsatsing ana, 'me ba na le litebello tse phahameng.Ba batla ho makala le ho thaba, 'me ha ho sehlahisoa se senyenyane haholo hore se ka ba le tšusumetso e kholo ea phihlelo, "ho boletse Ilco Kwast, Motsamaisi oa Khoebo oa EMEA oa Cocoa & Chocolate ho Cargill, nakong ea ho lokolloa ha thuto.

Click to EnlargeCargill e ntse e etsa liteko ka litlolo tsa lehae tsa li-bakery, ice cream le confectionery.E susumelitsoe ke litlolo tsa lehaeCargill e okametse marang-rang a R&D a bo-ramahlale ba lijo le litsebi tse fumanehang litsing tsa eona tsa boemo bo holimo tsa tikoloho Singapore, Shanghai le India.Sena ke ho sebelisana le lihlahisoa tsa chokolete tse tlisang liphihlelo tsa kutlo ho latela mebala le litatso tse ikhethang ho litatso tsa libaka le tsa lehae le mekhoa ea tšebeliso.

"Asia ke 'maraka oa bohlokoa oa kholo ea Cargill.Ho bula ts'ebetso ea ho etsa chokolete India ho re fa monyetla oa ho eketsa sebaka sa rona sa libaka le bokhoni ba Asia ho ts'ehetsa litlhoko tsa bareki ba rona ba lehae la India hammoho le bareki ba tsoang linaheng tse ngata sebakeng seo, "ho bolela Kleemans.

"Ho kopanya lintlha tsa lehae ho tsoa ho boiphihlelo ba rona le ho ba teng ha nako e telele joalo ka morekisi oa lijo India le tsebo ea rona ea lefats'e ea cocoa le chokolete, re ikemiselitse ho ba morekisi ea etelletseng pele le molekane ea tšepahalang bakeng sa bareki ba rona ba baka, ice cream le confectionary Asia.Ba tla sebelisa metsoako ea chokolete ea rona, lichipisi le peista ho etsa lihlahisoa tse tla natefisa mahalapa a lehae,” ho eketsa Kleemans.

Cargill e thehile boteng ba eona ba cocoa Asia ka 1995 Makassar, Indonesia, ka sehlopha se khethiloeng ho ts'ehetsa tsamaiso ea khoebo le phepelo ea cocoa ho lifeme tse sebetsang tsa Cargill Europe le Brazil.Ka 2014, Cargill o ile a bula setsi sa ho lokisa cocoa Gresik, Indonesia, ho etsa lihlahisoa tsa pele tsa cocoa tsa Gerkens.

Pejana khoeling ena, Barry Callebaut le eena o ile a nka mehato ea ho holisa chokolete ea hae 'marakeng o matla oa Asia.Belgian heavyweight e kentse mohala oa bone oa tlhahiso ea chokolete setsing sa eona sa Singapore ka sepheo sa ho eketsa bongata ba chokolete bakeng sa mmaraka oa Asia Pacific.E sa tsoa sebelisana le Yuraku Confectionery ho thusa ho tsamaisa maikutlo a ntseng a hola a tlhokomelo ea tikoloho Japane.

Lefats'eng ka bophara, li-confectionery li ntse li hahoa holim'a premiumization 'marakeng o hōlileng tsebong empa o ntse o tsoela pele ho hōla ka mokhoa o itekanetseng.Le ha ho nahanoa ka matšoenyeho a ntseng a eketseha mabapi le ho noa tsoekere, bareki ba tsoela pele ho batla lijo tse monate le tse bobebe.

NPD lekaleng la lipompong e bile matla haholo selemong se fetileng, ka kholo ea linomoro tse peli tsa tlhahiso ea li-confectionery lefatšeng ka bophara e tlalehiloeng ke Innova Market Insights nakong ea likhoeli tse 12 ho isa bofelong ba Loetse 2019. Har'a tsena, metsoako ea pele le litatso e ne e le tse ling tsa mekhoa ea bohlokoa ka ho fetisisa e bonoang ka 2019.

Bakeng sa lintlha tse ling mabapi le litema tsa chokolete tse ntseng li phahama tse behang sethala sa confectionery selemong sena, babali ba ka lebisoa ho FoodIngredientsFirst's Special Report ka taba ena.

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Nako ea poso: Jul-07-2020