Landbase waxa ay iska dhistay suuqa shukulaatada Shiinaha iyada oo iibinaysa sonkor-yar, aan sonkor lahayn, sonkor-yar iyo cuntooyinka aan sonkor lahayn ee lagu macaaneeyey inulin.
Shiinaha ayaa rajeynaya in uu ballaariyo ganacsigiisa Shiinaha sanadka 2021 sababtoo ah waddanku wuxuu rajeynayaa in bilowga barnaamijka tallaalka Covid-19 uu wax ka qaban karo fayraska.
Landbase, oo la aasaasay 2018, waxay iibisaa alaabada hoos timaada sumadda Chocday.Caanaha madow iyo khadadka wax soo saarka ee mugdiga ah ayaa lagu hindisay Shiinaha, laakiin waxaa lagu sameeyaa Switzerland suuqa Shiinaha, oo ah markii ugu horeysay ee Shiinaha.
Aasaasaha Landbase iyo maamulaha Ethan Zhou ayaa yiri: "Waxaan aragnay isbeddelkii ugu dambeeyay ee macaamiisha Shiinaha oo raadinaya caafimaad ka caafimaad badan, cunto sonkor yar, sidaas darteed waxaan go'aansanay inaan abuurno badeecad si aan u daboolno baahida."
Landbase wuxuu bilaabay taxanaha shukulaatada mugdiga ah ee Premium Madow bishii Luulyo 2019, oo ay ku xigto Caanaha madow ee macaan Agoosto 2020.
Zhou Waxaad khibrad u leedahay iibinta noocyada macmacaanka ee qaaliga ah ee Yurub iyo Japan ee Shiinaha.Hal tusaale waa Monty Bojangles ee Boqortooyada Ingiriiska.
Alaabta ugu horreysa ee Landbase, Dark Premium, waa taxane shukulaato ah oo loogu talagalay macaamiisha horumariyay dhadhan shukulaatada oo doonaya inay sii yareeyaan qaadashada sonkorta.
Si kastaba ha ahaatee, Zhou wuxuu sheegay in cilmi-baarayaashu ay ogaadeen in dadka isticmaala shukulaatada Shiinaha ee dhibaataysan ay diyaar u yihiin inay u adkeystaan ​​​​ay xadidan tahay.Waxa uu sharraxay: "Schokulaatada madow ee aan macaan lahayn macnaheedu waa 100% shukulaatada madow, taas oo laga yaabo inay aad u badan tahay xitaa macaamiisha jecel waxoogaa qadhaadh ah."Waxa uu tilmaamay in hadda, inta badan macaamiisha Shiinaha ay door bidaan 40%.Qadhaadhka kookaha waa qiyaastii %, taas oo ah mid ka mid ah sababaha loo soo bandhigay "caanaha madow".
Taas bedelkeeda, kookaha heerka sare ee mugdiga ah waa 98%.Waxay ka kooban yihiin shan dhadhan: dhadhan madow oo aan sonkor lahayn (dhadhan asalka ah);yicib;quinoa;Xulashada milixda badda ee caramel leh 7% sonkor ah (7% maaddooyinka alaabta);iyo bariis leh 0.5% sonkor ah.
Si kastaba ha ahaatee, sababtoo ah macaamiisha qaarkood ma jecla shukulaatada madow gabi ahaanba, Landbase waxay si degdeg ah uga jawaabtay si ay u ballaariso faylalka alaabta.
Zhou wuxuu sheegay in macaamiisha Shiineeska ah "caadiyan u arka shukulaatada madow doorasho caafimaad leh"."Si kastaba ha ahaatee, waxaan ogaanay in macaamiil badan ay ka baqayaan qadhaadhka shukulaatada madow.Daahfurkan ayaa nagu dhiiri galiyay.”
Natiijadu waxay ahayd dhalashada caanaha madow.Waxaa lagu heli karaa afar dhadhan-dhadhan asalka ah;milixda badda iyo chestnut;quinoa;iyo blueberry-Landbase's Bar caanaha madow kuma jiraan wax sonkor ah.Waxa ku jira kookaha ee ku jira baararka ayaa ka badan 48% mugga walaxda.Zhou wuxuu sharraxay sababta Landbase ay u isticmaasho inulin halkii ay ka isticmaali lahayd macaan oo kale.
Wuxuu yiri: "Macaanka inulinku uma fiicna sida ace-K (acesulfame potassium) iyo xylitol."Zhou wuxuu yiri: "Waxay leedahay dhadhan ka fudud sonkorta, iyada oo aan lahayn macaan macaan oo sonkor ah.Annaga, way qumman tahay, sababtoo ah waxay baabi'in kartaa qadhaadhka si ay wax uga qabato suuqa weyn, laakiin ma dhibayso macaamiisha labadaba qadhaadh iyo macaan.Waxa kale oo uu ku daray inulin, oo ah polysaccharide oo laga soo saaro miraha iyo khudaarta.Waxay ka timid dabeecadda halkii ay ahaan lahayd mid macmal ah, sidaa darteed waxay la socotaa sawirka caafimaadka leh ee Landbase ee sumaddeeda.
In kasta oo Covid-19 uu wiiqay dhaqaalaha Shiinaha, iibinta “caanaha madow” ee Landbase ay rajaynayso in ay u isticmaasho wax soo saarka suuqa guud ayaa weli sii kordhaya, iyadoo 6 milyan (30g/bar) la iibiyay bartamihii Disembar.
Macaamiishu waxay ka heli karaan "caano madow" iyagoo sii maraya dukaanka internetka ee Chocday, xarun laga dukaameysto oo ku taal Tmall, waxayna sidoo kale ka iibsan karaan dukaamada ku habboon ee magaalooyinka waaweyn, adeegyada guud ee keenista cuntada sida Dingdong, iyo xitaa jimicsiyada.
"Booqashooyinka maalinlaha ah ayaa ah mudnaanta ugu sareysa ee go'aan qaadashada dukaanka tafaariiqda.Waxaan runtii rabnaa inaan hubinno in shukulaatadayadu ay noqon karto cunto fudud maalin kasta nolol maalmeedka dadka.Tani waxay sidoo kale ka tarjumaysaa qeexida sumadda, "ayuu yiri Zhou.
Shukulaatada Landbase waxaa lagu iibiyay 80,000 dukaamada tafaariiqda ah ee Shiinaha, laakiin badi dukaamada ku habboon (sida dukaamada silsiladda FamilyMart) iyo magaalooyinka waaweyn.Maaddaama ay rajaynayso in Shiinuhu uu xakameyn karo Covid-19 isagoo bilaabaya tallaal, Landbase wuxuu higsanayaa inuu dardargeliyo ballaarintiisa oo uu ka iibiyo in ka badan 300,000 bakhaar oo dalka oo dhan ah dhammaadka sanadkan.Zhou wuxuu sheegay in magaalooyinka yaryar ay noqon doonaan diiradda iibka cusub, halka shirkadu ay diiradda saari doonto tafaariiqda yaryar ee madax-bannaan ee maxaliga ah.
"Xogta iibka internetka eeyada waxay muujineysaa in aysan jirin farqi weyn oo u dhexeeya macaamiisha magaalooyinka waaweyn iyo magaalooyinka yaryar," Zhou ayaa ku yiri wareysiga Cuntada, taas oo ka tarjumaysa baahida shukulaatada aan sonkorta lahayn.“Sanadkayaga iyo istaraatijiyaddeenna summadaha waxay ku wajahan yihiin dhallinyarada dalka oo dhan, ee maaha dhallinyarada magaalooyinka gaarka ah.
Sannadka 2020, qaybaha badankood waxaa saameeya Covid-19, shukulaatadana kama reebna.Zhou wuxuu daaha ka qaaday in ka hor horraantii Maajo ee masiibada, iibka Landbase la xakameeyay sababtoo ah mamnuucida dhaqdhaqaaqyada gudaha inta lagu jiro fasaxa iibka shukulaatada Maalinta Jacaylka.Waxa uu sheegay in shirkaddu ay isku dayday in ay la qabsato xaaladdan iyada oo kor u qaadaysa iibinta internetka.Tusaale ahaan, waxa ay ku guulaysatey in ay shukulaatokeeda kor u qaaddo barnaamij wax iibsiga wakhtiga-dhabta ah oo uu hoggaaminayo blogger caanka ah Luo Yonghao, oo ah madaxa shirkadda casriga ah ee Smartisan.
Landbase waxay kaloo iibsatay meel xayaysiis ah bandhigyada TV-ga madadaalada qaranka sida "Shiinaha Rap".Waxa kale oo ay shaqaaleysiisey gabadh faneed caan ah oo qoob-ka-ciyaara ah Liu Yuxin oo ah safiir summadeed 2&acm =03054.1003.1.2768562&id=627740618586&scm=1007.16862.95220.23864_0_0&utparam=%7B%22x_hestia_source%22:%2223864%2%ite_222223864%2%ite %22item%_22,%22%_22x_hes %2223864%22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%221004.302%2 2x_object_id%22: 627740618586%7D).Zhou wuxuu sheegay in tillaabooyinkan ay gacan ka geysteen dhimista qaar ka mid ah khasaaraha iibka ee uu sababay masiibada.
Laga soo bilaabo Agoosto 2019, awoodda shirkadu si ay u hesho maalgashiyadan waxay ka timid wareegyo maalgashi oo kala duwan.Tusaale ahaan, bishii Abriil ee sannadkii hore, Landbase waxay heshay $4.5 milyan oo maalgashi oo ay ka heleen maal-gashadayaal badan.
Soo gelitaanka raasamaal badanWareega B ee maalgashiga waxa la dhameeyay horraantii Disembar.Zhou ma shaacin doono wadarta guud ee maalgelintan, laakiin wuxuu sheegay in maalgashiga cusub loo isticmaali doono inta badan cilmi baarista iyo horumarinta, dhisidda astaanta, dhismaha kooxda iyo horumarinta ganacsiga, gaar ahaan kobaca iibka ee dukaamada jirka.
Landbase waa shirkaddii ugu horreysay ee shukulaatada Shiinaha ee wax soo saarta Switzerland.Zhou waxa uu sheegay in tallaabadani ay geesinimo tahay oo muhiim u tahay kobaca shirkadda.
Waxa uu ku nuuxnuuxsaday in marka macaamiisha Shiinaha ay ixtiraamaan tayada cuntooyinka qaarkood (sida shukulaatada), waxay inta badan leeyihiin dareen xooggan oo asal ah, sida khamrigu uu ixtiraam uga helo asalkiisa."Dadku waxay ka fikiraan Faransiiska marka ay ka hadlayaan khamriga, halka shukulaatada ay tahay Belgium ama Switzerland.Waa su'aal ku saabsan kalsoonida," Zhou ayaa ku adkaystay.
Maamulaha guud ayaa diiday in uu shaaciyo magaca soo saaraha Basel ee soo saara shokolaatada, laakiin waxa uu sheegay in uu xiisaynayo hababka wax soo saarka ee aadka u toosan iyo waayo-aragnimada ballaadhan ee bixinta shukulaatada shirkadaha kale ee waaweyn.
"Automation-ka macneheedu waa hoos u dhaca qiimaha shaqada, wax soo saarka sare iyo isbeddelada awoodda sahlan si loo daboolo baahida sii kordheysa," Zhou wuxuu aaminsan yahay.
Suuqa Galbeedka, shukulaatada sonkorta yar ee aan sonkorta lahayn hubaal maaha fikrad cusub, laakiin macaamiisha suuqyada badan ayaa wali ka maqan xamaasad ay u qabaan alaabtan oo kale.
Zhou waxa uu soo jeediyay in hal sabab laga yaabo in ay tahay in shukulaatada ay tahay cunto fudud oo reer galbeedka ah, inta badan macaamiisha reer galbeedkuna waxa ay ku koreen shukulaatada dhaqameed ee sonkorta leh.Waxa uu sheegay: "Ma jirto meel aan wax ka beddelin curaarta shucuureed.""Laakin Aasiya, shirkaduhu waxay haystaan ​​meelo badan oo tijaabo ah."
Tani waxay soo jiidan kartaa xirfadlayaasha suuqa niche ee Shiinaha.Nestlé waxa ay Japan ka soo saartay KitKat-kii ugu horreeyay ee aan sonkor lahayn bishii Noofambar 2019. Alaabta waxaa loo yaqaan miraha kookaha, waxaana ku jira sharoobada kookaha ee budada ah ee engegan oo bedeli karta sonkorta.
Ma cadda in Nestlé uu keeni doono alaabtiisa Shiinaha, laakiin Zhou Enlai wuxuu si buuxda ugu diyaar garoobay tartanka mustaqbalka - inkastoo hadda, shirkadiisu faa'iido badan u leedahay isaga.
"Waxaa laga yaabaa inaan dhawaan aragno tartamayaasha qaarkood, suuqana wuxuu ku fiicnaan karaa oo kaliya tartanka.Waxaan kalsooni ku qabnaa inaan ku sii jiri doono tartan faa'iidooyinkayada xagga kheyraadka tafaariiqda iyo awoodaha R&D."