Dadka Maraykanku ma ogaan karaan in sanadkan uu caan ku noqon doono cudurka faafa dartiis, laakiin waxay iibsadaan nacnac badan oo Halloween ah iyagoo sugaya in la ogaado.
Sida laga soo xigtay shirkadda cilmi-baarista suuqa ee IRI iyo Ururka Macmacaanka Qaranka, bishii dhammaatay Sebtembar 6, iibka nacnaca Halloween ee Maraykanka ayaa kordhay 13% sannadkii hore.Tani way ka weyn tahay kobaca hal-god ee caadiga ah.Iibinta shukulaatada Halloween oo keliya ayaa kordhay 25%.
Halloweenka, bandhiga qaar ka mid ah dukaamada silsiladaha ah (sida Dukaanka Dollarka, Meijer iyo ShopRite) ayaa laga yaabaa inay gacan ka geystaan kor u qaadista iibka.Si kastaba ha ahaatee, ka dib bilo walaac masiibo ah, dadka Mareykanka ah ayaa sidoo kale laga yaabaa inay dabaaldegaan.
Cassandra Ambrosius, oo ku nool badhtamaha Wisconsin, ayaa la yaabay inuu ku arkay bac nacnac Halloween ah oo yaalla dukaanka raashinka horraantii Sebtembar.Ninkeedii ayaa mid ka dafay.Waxay rajaynaysaa inay iibsato shandad badan marka Halloween soo dhawaado, sababtoo ah waxay u maleyneysaa in dadka u dhow ay ogaan doonaan sida loo khiyaameeyo ama loola dhaqmo si badbaado leh.
la xidhiidha: Sida si badbaado leh loogu dhaqmo Halloween inta lagu jiro aafo: Ma jiro khiyaamo albaab-ilaa-albaab ah ama maaraynta ama xidhashada maaskaro
Xamaasaddani waa war wanaagsan oo loogu talagalay shirkadaha nacnaca, kuwaas oo ku tiirsan 10-usbuuc ee xilliga Halloween si ay u dhammaystiraan ku dhawaad 14% iibkooda sannadlaha ah ee $ 36 bilyan.Halloween waa fasaxa ugu weyn sanadka ee soosaarayaasha nacnaca, waxaana ku xiga Christmas iyo Easter.Maalinta Jacaylka waa maalinta afraad oo aad u fog.
Ferrara Candy Co., oo soo saarta nacnac nacnac Brach, ayaa sheegtay in baahida internetka ay saddex bilood ka horeyso sidii caadiga ahayd.Dukaamada qaarkood waxay sidoo kale u baahan yihiin Ferrara inay horay u soo rarto.
Si kastaba ha noqotee, in kasta oo baahida hore ee xooggan, iibka dhammaadka Oktoobar ayaa laga yaabaa inuu saameeyo haddii coronavirus-ka la xakameeyo.Tim Lebel, oo ah madaxa shirkadda Halloween oo ah agaasimaha iibka ee Maraykanka, ayaa sheegay in boqolkiiba 55 iibka nacnaca Halloween ee Mars Wrigley uu caadi ahaan dhaco labada toddobaad ee ugu dambeeya bisha Oktoobar.
Guddoomiyaha gobolka New York ayaa dhawaan sheegay in uu ka mamnuuci doono gobolka.Laakiin magaalooyinka qaar, sida Springfield, Massachusetts iyo Antigo, Wisconsin, ayaa baajiyay.Dhacdooyinka waaweyn ee Halloween ee meelaha sida Disneyland iyo Salem, Massachusetts ma dhicin.
Ben Reed oo ka socda Arlington, Texas wuxuu ku faanaa inuu u qaybiyo baararka nacnaca oo buuxa Halloween.Wuxuu inta badan iibsadaa 160 ilaa 200 nacnac.
Wuxuu yiri: "Ma garanayo inta aan iibsanayo sanadkan.""Ma doonayo in aan niyad jabiyo carruurtayda, laakiin dhanka kale, ma rabo in ay igu xayiran yihiin carruur aad u badan oo aan nafteyda ku daro rodol badan oo COVID ah."
Shirkadda cilmi-baarista suuqa ee Numerator ayaa sahan ku samaysay 2,000 oo macaamiil ah horraantii Agoosto waxayna ogaatay in 52% ay qorsheeyeen inay iibsadaan nacnac ka yar kan caadiga ah sanadkan.Keliya 11% ayaa qorshaynaya inay wax badan iibsadaan.
Shirkadaha nacnaca waxay sameynayeen isbedelo si ay ula tacaalaan dhammaan hubanti la'aanta agagaarka Halloween.Phil Stanley, madaxa iibka Hershey ee caalamiga ah, ayaa sheegay in tirada iibka ee bacaha waaweyn ee nacnaca ee Halloween-ka ah ee Hershey ay iibiso ay hoos u dhacday, nacnac badanna loo wareejiyay kuwa yaryar oo wali la iibin karo fasaxa ka dib.Bacaha la isticmaalo maalin kasta.
Mars waxa ay habaynaysaa cabbirka bacda.Tusaale ahaan, meelaha sida Degmada Los Angeles ee niyad-jebiya adeegsiga farsamooyinka ama u naxariista naftaada waxay heli karaan bacaha yaryar.
Lebel wuxuu yiri: "Waxaan isku dayeynaa inaan daboolno dhammaan aasaaska sababtoo ah dabaaldegyada suuq kasta way ka duwanaan doonaan."
CVS Caremark waxay sheegtay inay yaraysay tirada bacaha baakadaha ee dukaamada nacnaca, waaweyn iyo kuwa yarba.Waxa kale oo ay balaadhisaa noocyada kala duwan ee nacnacyada cabbirka ee “dhakhso-la-cunida” iyo xanjada ay waalidiintu u isticmaali karaan inay naftooda ku daweeyaan.Target ayaa sheegay in sababtoo ah waxaa la filayaa in la yareeyo gimmicks ama daaweynta sanadkan, waxay hoos u dhigtay noocyada kala duwan ee nacnaca Halloween.
Si kastaba ha noqotee, sida masiibadadu u beddesho caadooyinka wax iibsiga, iibinta khadka tooska ah waxay siin kartaa shirkadaha nacnaca.Lebel waxa uu sheegay in iibka dhijitaalka ah ee Easter-ka in ka badan labanlaabmay, oo ay mar kale ku dhici karto Halloween.
Iyada oo laga jawaabayo masiibadaas, shirkaddu waxay sidoo kale beddeshay habab suuqgeyneed.Mars waxay bilaabaysaa degelka "Trete Town", kaas oo u oggolaanaya dadka inay khiyaaneeyaan ama ula dhaqmaan si dhab ah oo ay u helaan dhibco nacnac dhab ah.Hershey waxay ku haysaa mareegaha shabakadeeda qariirad muujinaysa khatarta COVID ee degmo kasta.
Miranda Leon oo ka tirsan Albany, Georgia ayaa wali qorsheynaysa inay iibsato nacnac Halloween badhtamaha Oktoobar oo ay u samayso bacaha fudud ee saddexdeeda fasal ee carruurta ah.Ma jiro war rasmi ah oo ku saabsan Halloween magaaladeeda, laakiin waxay qorsheynaysaa inay keento carruurta si ay u khiyaaneeyaan ama u daaweeyaan ama u qaybiyaan nacnaca.
Waxay tiri: "Carruurteena wax badan ayay heleen sanadkan-fasalada waa la gaabiyay, ciyaaraha waa la joojiyay, xerooyinka xagaaga waa la joojiyay," "Waxaan diidayaa inaan ka qaato farxad ama farxad carruurtayda."
Wax badan ka ogow mashiinnada shukulaatada fadlan nala soo xidhiidh:
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Waqtiga boostada: Seb-25-2020