Washington - Yakamboonekwa seniche, chewy candy ikozvino mutyairi akakosha wekutengesa zvihwitsi zvisiri-chokoreti.Kubatsira kune izvi ibasa rekutsenga michero, kuzvirumbidza mabhureki anosanganisira Starburst, Iyezvino uye Gare gare, Hi-Chew uye Laffy Taffy kutaura mashoma.

Iko kushanduka kunotevera vatengi zvihwitsi pavanenge vachimbundira zvigadzirwa zvine manyoro akapfava uye ayo anosanganisa michero uye crunch.Nemafomati anotangira kubva kumakwere, kuruma uye rolls, kusvika kumadonhwe uye tambo, zvigadzirwa zvinopihwa mune flavour inotenderera michero yechinyakare kusvika kune ekunze sarudzo uye kunyange yakasanganiswa yekunaka sarudzo.

Mhedzisiro yezvinoitika izvi ibazi rinokosheswa madhora bhiriyoni imwe nemazana manomwe kwemavhiki makumi mashanu nemaviri anopera Kurume 26, inomiririra 16% bump kubva kunhamba dzegore rapfuura, sekureva kwaCircana."Zvinhu izvi zvinoumba zvikamu gumi neina kubva muzana zvemusika usiri wechokoreti asi zvinofambisa makumi matatu muzana ekukura kwayo," anodaro Sally Lyons Wyatt, mutevedzeri wemutungamiri wenyika uye mutungamiriri wezvekudzidzira, ruzivo rwevatengi kuCircana."Pamusoro pezvo, vanokwezva dzimba dzine vana, idzo dzinenge dziine matengu mahombe."

Kunhuhwirira Kunowedzera Mufaro

Nepo zvinonaka zvakaita seapuro, blue raspberry, cherry, mazambiringa, mango, fruit punch, sitirobheri, tropical and watermelon zvichiramba zviine simba rekugara, makambani ari kutarisa kukwidza mutambo wavo nemwaka sarudzo dzakadai seropa orange, exotic flavour kusanganisira acai, dhiragoni muchero uye lilikoi (muchero wekuHawaii), uye chinwiwa-chakafuridzirwa zvipiriso zvinotevedzera zvinonaka zvesodas, cocktails uye mwaka wekofi.

“Sevatengi, takadzidziswa kutarisira zvinhu zvemwaka zvinozadzwa nendangariro,” anodaro Kristi Shafer, mutevedzeri wapurezidhendi wezvekushambadza kuAmerican Licorice Co., kambani yevabereki yeTorie & Howard."Kunaka kwemwaka kunosanganisira imwe yeanonyanya kuzivikanwa masiwiti uye isu tinoda chaizvo kuve chikamu cheizvozvo."

Jeff Grossman, mutevedzeri wemutungamiri wekutengesa uye kusimudzira mhando yeYummy Earth, Inc., anobvuma kuti mwaka assortments mutyairi wechikamu.

Imwe tsika yekuona yakasarudzika, yegore rose inonaka."Chikwata chedu chekutsvagisa nekusimudzira chinogara chichiedza nemaprofiles matsva," anodaro Teruhiro (Terry) Kawabe, purezidhendi uye CEO weMorinaga America, Inc. Muenzaniso: Ramun anotsenga akafuridzirwa nesoda yakajeka, inotapira, lemony inowanikwa muJapan.

Musanganiswa wemichero unopa dzimwe sarudzo kumutengi anogara achishanduka, zvinotsinhira Dave Foldes, mutungamiriri wezvekushambadzira weNow and Later uye Laffy Taffy brands kuFerrara Candy Co., Inc. Kambani iyi inopa misanganiswa inosanganisira cherry/mango, lemon lime/strawberry, mazambiringa. /watermelon, blue raspberry/remon, sitirobheri/kiwi, sitirobheri/orenji, mango/passionfruit uye wild berry/banana.

Iyo chikamu chicharamba ichiona mhando nyowani dzichiunzwa dzine akasiyana mameseji uye maflavour, anodaro Grossman."Isu nguva pfupi yadarika takaunza lemon ginger chews, iyo zvakare ine hutano hwakamira pamwe nekurumwa neginger uye kunaka kukuru kweremoni," anodaro.

Zvakare, chakakodzera kurondwa muchikamu ichi chimiro chekuvava, anodaro mutauriri weTootsie Roll Industries, Inc. Izvi zvinosanganisira sour cherry, orenji, lemon, watermelon uye blue raspberry."Gen X uye vatengi vemireniyumu, kunyanya, vanonakidzwa nezvinhu zvitsva izvi," rinodaro bhuku.

Kumira Pasherufu

Kurongedza uye nzira dzekusimudzira dzinotamba mabasa akakosha mukusvika vatengi muchikamu, masosi anoudza Candy & Snack TODAY."Chinonyanya kukosha kuvatengi, maererano netsvagiridzo yedu, zvinonaka uye zvinongedzo, uye ndizvo zvinofanirwa kusvetukira kune vatengi sezvo vari kutarisa mapakeji mumikoto," anodaro Shafer."Kugadzirisa kutaurirana kuitira kuti zvive nyore kuti vatengi vanzwisise kupa kwakakosha.Iyo yekurongedza inoda kubata pfungwa dzavo uye kutaurirana zvinonakidza - mushure mezvose tiri kutengesa zvihwitsi! "

Zvakare zvakakosha mafomati emapaketi."Inobatsira kupa dzakasiyana siyana dzekurongedza, kusanganisira mabhegi epeg nemapouche ekumira," anodaro Kawabe."Hi-Chew inoronga kugadzira mamwe mapochi ekumira sezvo vatengi vachitsvaga kukosha mumamiriro emazuva ano ekukwira kwemitengo.Chero chimiro, kurongedzerwa kunoda kutora kupenya, kunakidza uye kuyevedza hunhu hwemhando. "

Foldes anobvumirana nazvo."Zvakakosha kuunza zvigadzirwa nenzira dzakasiyana siyana dzinosanganisira mabara akajairwa, mabhegi ehoko uye kunyange mabhabhu kuti ape vateveri nzira dzakawanda dzekunakidzwa nekunakirwa kwakaomarara-kunyoro-kutsenga."

Nepo zvihwitsi zvagara zvakaputirwa ega, maitiro achangoburwa ari kuwana makambani achidzikisa zvidimbu zvega uye kushandura zvigadzirwa kuita kurumwa zvisina kuputirwa.Mars Wrigley akatanga kufamba muna 2017 neStarburst Minis, asi mhando dzinosanganisira Laffy Taffy neLaff Bites yayo, Iyezvino uye Gare gare Shell Shocked, Tootsie Roll Fruit Chews Mini Bites uye Hi-Chew Bites vari kupinda mumusika uye kuwana budiriro nevatengi sezvinobvira, zvingagoverwa.

Kana zvasvika pakukwidziridzwa, kutariswa kuri pamhuri-yepakati pekudyidzana uye yakanangwa social media mishandirapamwe.

Semuenzaniso, Hi-Chew yakabatana nezvikwata zvakasiyana-siyana zvebaseball, kusanganisira Tampa Bay Rays, St. Louis Cardinals neDetroit Tigers, kugamuchira uye kutsigira kushandiswa munhandare.Mukuwedzera, yakashanda naChuck E. Cheese uye Six Flags.“Tinoda kuti siwiti yedu ine muchero, inotsenga ive chikamu chendangariro dzemhuri,” anotsanangura kudaro Kawabe.

Makambani akawanawo budiriro mukusvika kuvatengi nekupinda mune zvine chekuita nenyaya dzemagariro.Semuyenzaniso, iyo Torie & Howard-inotsigirwa ne "Embracing the Journey" podcast inochera mune zvemagariro nyaya dzakadai sekuora mwoyo uye kuzviuraya - misoro inobaya moyo neGen X uye mireniyumu yehuwandu hwevanhu.
Uye Ferrara's "Recognize the Chew" Iyezvino uye Gare gare brand social-media campaign inopemberera vanochinja - vatungamiriri vevechidiki, vanogadzira uye vemabhizinesi.Muna 2022, mhando yakatsigira Black Enterprise digital media, ichiziva vatungamiri veAfrica America gore rose.

"Takashanda nevanoita shanduko sevagadziri vezvemukati uye tinoenderera mberi nekusimudzira chikuva chedu kugovera nyaya dzinokurudzira pamusoro pemabatiro avanoita," anodaro Foldes.

Source dzinoshuma kuti vanotarisira kuti nzira yekumusoro yekutsenga michero ienderere mberi sekuravira, magadzirirwo uye magadzirirwo efomati achiwanda, achiunza izvo vatengi vanonyanya kuda kubva muruzivo rwavo rwezvihwitsi.

Morinaga's Kawabe anoti tsvakiridzo yekambani inoratidza nguva nhatu dzepamusoro dzekushandisa zvihwitsi ndeidzi: apo vatengi vanoda chimwe chinhu chinotapira;pavanenge vachida kuzorora kumba: uye kana vachida kudya chinhu chinotsenga.Muchero unotsenga tarisa mabhokisi ese, anodaro.

Kunyange zvakadaro, Lyons Wyatt anoyambira pamusoro pekusagadzikana.Anoudza Candy & Snack NHASI kuti kubva padenda, michero yekucheka yanga ichipfuura iyo isiri-chokoreti chikamu mukutengesa kwemavhoriyamu uye zvichiri zvakadaro gore-kusvika."Kana indasitiri ikaramba ichisimudzira zvigadzirwa pasocial media uye nezvirongwa zvemuchitoro kubatsira kukura kupinda, kuwanda uye / kana kutenga mitengo, kukura kwenhamba mbiri kunoenderera mberi.Kana zvisina kudaro, tinogona kuona kukura zvishoma nezvishoma. ”