Landbase yakazvimisikidza pachayo mumusika wechokoreti weChinese nekutengesa shuga yakaderera, isina-shuga, yakaderera-shuga uye isina shuga chikafu chakatapirwa neinulin.
China inotarisira kuwedzera bhizinesi rayo muChina muna 2021 nekuti nyika inotarisira kuti kuparurwa kwechirongwa chekudzivirira Covid-19 kunogona kurwisa hutachiona.
Landbase, yakavambwa muna 2018, inotengesa zvigadzirwa pasi peChocday brand.Iyo Rima Milk uye Rima Premium chigadzirwa mitsetse yakave yakatangwa muChina, asi inogadzirwa muSwitzerland kumusika weChina, inova kekutanga muChina.
Muvambi weLandbase uye CEO Ethan Zhou akati: "Takaona maitiro ekupedzisira evatengi vekuChina vari kutsvaga hutano, hushoma hwekudya, saka takasarudza kugadzira chigadzirwa kuti chizadzise zvaidiwa."
Landbase yakatanga iyo yeRima Premium yakasviba chokoreti yakatevedzana muna Chikunguru 2019, ichiteverwa neinotapira Rima Mukaka muna Nyamavhuvhu 2020.
Zhou Une ruzivo rwekutengesa zvinodhura uye zvishoma-zvinozivikanwa zveEuropean neJapan confectionery brand muChina.Mumwe muenzaniso ndiMonty Bojangles kuUnited Kingdom.
Chigadzirwa chekutanga cheLandbase, Rima Premium, ndeyekutevedzana kwechokoreti yevatengi vakagadzira yakasviba chokoreti flavour uye vanoda kuwedzera kuderedza kudya kwavo shuga.
Nekudaro, Zhou akati vaongorori vake vakaona kuti kutambura kwevatengi vechokoreti vekuChina vanoda kutsungirira kushoma.Akatsanangura kuti: "Chokoreti yerima isina inotapira inoreva 100% chokoreti yakasviba, inogona kunge yakawandisa kunyange kune vatengi vanofarira zvishoma kuvava."Akataura kuti pari zvino, vatengi vazhinji veChinese vanosarudza makumi mana muzana.Kuvava kwecocoa kunenge%, ndicho chimwe chezvikonzero zvekuiswa kwe "mukaka wakasviba".
Kusiyana neizvi, iyo yakasviba yepamusoro-giredhi cocoa yemukati ndeye 98%.Zvine zvinonaka zvishanu: shuga-isina rima yepakutanga flavour (yepakutanga flavour);almond;quinoa;caramel yegungwa munyu sarudzo ne7% shuga (7% yezvigadzirwa zvezvigadzirwa);uye mupunga ne 0.5% shuga.
Nekudaro, nekuti vamwe vatengi havadi yakasviba chokoreti zvachose, Landbase yakapindura nekukurumidza kuti iwedzere chigadzirwa chayo portfolio.
Zhou akati vatengi veChinese "kazhinji vanoona chokoreti yakasviba sechikafu chine hutano".“Zvisinei, takaona kuti vatengi vazhinji vanotya kuvava kwechokoreti yakasviba.Kuwanikwa uku kwakatikurudzira.”
Mhedzisiro yaive kuberekwa kwemukaka mutema.Inowanikwa mune ina flavour-original flavour;gungwa munyu uye chestnut;quinoa;uye blueberry-Landbase's Dark Milk bar haina shuga.Iyo cocoa yemukati mubhawa inodarika 48% yehuwandu hwechinhu.Zhou akatsanangura kuti sei Landbase inoshandisa inulin pachinzvimbo chezvimwe zvinotapira.
Iye akati: "Kutapira kwe inulin hakuna kunaka seace-K (acesulfame potassium) uye xylitol."Zhou akati: “Inonaka zvishoma kudarika shuga, isina kutapira kweshuga.Kwatiri, Yakakwana, nekuti inogona kudzikamisa shungu kuti ienderane nemusika mukuru, asi haizogumbure vatengi vane zvese zvinovava uye kutapira kunononoka. ”Akawedzerawo inulin, iyo polysaccharide yakatorwa kubva mumichero nemiriwo.Iyo inotorwa kubva kune zvakasikwa kwete kugadzirwa nemaoko, saka inoenderana neiyo Landbase ine hutano mufananidzo wemhando yayo.
Kunyangwe Covid-19 yakamisa hupfumi hweChina, kutengesa kwe "mukaka mutema" uyo Landbase inotarisira kushandisa sechigadzirwa chemusika mukuru uchiri kukura, nemamiriyoni matanhatu (30g/bar) akatengeswa pakati paZvita.
Vatengi vanogona kuwana "mukaka mutema" kuburikidza nechitoro chepamhepo cheChocday, nzvimbo yekutenga paTmall, uye vanogona zvakare kuitenga muzvitoro zviri nyore mumaguta makuru, akajairika girosari masevhisi akadai seDingdong, uye kunyange nzvimbo dzekurovedza muviri.
“Kushanya kwemazuva ese ndiko kunonyanya kukosha mukuita sarudzo dzezvitoro.Isu tinoda chaizvo kuve nechokwadi chekuti chokoreti yedu inogona kuve chikafu chemazuva ese muhupenyu hwevanhu vemazuva ese.Izvi zvinoratidzawo dudziro yemhando,” akadaro Zhou.
Chokoreti yeLandbase yakatengeswa muzvitoro zvinotengesa zviuru makumi masere muChina, asi kunyanya muzvitoro zvinorerutsira (sezvitoro zveFamilyMart chain) nemaguta makuru.Sezvo ichitarisira kuti China inogona kudzora Covid-19 nekutanga mushonga wekudzivirira, Landbase ine chinangwa chekusimudzira kuwedzera kwayo uye kuitengesa muzvitoro zvinodarika mazana matatu ezviuru munyika yose mukupera kwegore rino.VaZhou vakati maguta madiki ndiwo achatariswa nekutengesa kutsva uku, ukuwo kambani ichitarisa kune vadiki vakazvimiririra vatengesi vepanzvimbo.
"Data redu rekutengesa pamhepo rinoratidza kuti hapana musiyano wakakosha pakati pevatengi mumaguta makuru nemaguta madiki," Zhou akadaro muhurukuro neChikafu, iyo inoratidza kudiwa kwechokoreti isina shuga.“Chiratidzo chedu chakanangana nevechidiki munyika yose, kwete vechidiki vari mumaguta chaiwo.
Muna 2020, mapoka mazhinji achakanganiswa neCCIDID-19, uye chokoreti ndizvozvo.Zhou akaburitsa pachena kuti kutanga kwaChivabvu kwedenda, kutengesa kweLandbase kwakadzvinyirirwa nekuda kwekurambidzwa kuita zvemukati panguva yezororo reValentine's Day chokoreti.Vati kambani iyi yakaedza kuenderana nemamiriro ezvinhu aya nekusimudzira kutengesa pamhepo.Semuenzaniso, yakakwanisa kusimudzira chokoreti yayo kune chaiyo-nguva yekutenga chirongwa inotungamirwa neane mukurumbira blogger Luo Yonghao, CEO wekambani ye smartphone Smartisan.
Landbase yakatengawo nzvimbo yekushambadzira mumitambo yenyika yevaraidzo yeTV senge "China Rap".Yakahayawo rapper wechikadzi ane mukurumbira uye mutambi Liu Yuxin semumiriri wemhando (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6505-5a5a-2a-4bd-4bd &pos=2&cm =03054.1003.1.2768562&id=627740618586&scm=1007.16862.95220.23864_0_0&utparam=%7B%22x_hestia_source%22:%22223862%2oite%2%2,6864 ,%22chinhu%_22,%22%_22x_hes %2223864%22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%2210204. %22x_object_id%22: 627740618586%7D).VaZhou vakati matanho aya akabatsira kumisa kumwe kurasikirwa kwekutengesa kwakakonzerwa nedenda.
Kubva Nyamavhuvhu 2019, kugona kwekambani kuwana mainvestries aya kwakabva kune dzakasiyana siyana dzekudyara.Semuenzaniso, muna Kubvumbi gore rapfuura, Landbase yakagamuchira madhora 4.5 miriyoni mukudyara kubva kune vakati wandei vanoisa mari.
More mari inopinda.B kutenderera kwekudyara kwakapedzwa kutanga kwaZvita.Zhou haazotauri huwandu hwemari iyi, asi akati mari itsva iyi ichashandiswa zvakanyanya pakutsvaga nekusimudzira, kuvaka kwechiratidzo, kuvaka kwechikwata uye kusimudzira bhizinesi, kunyanya kukura kwekutengesa kwezvitoro zvemuviri.
Landbase ndiyo kambani yekutanga chokoreti muChina kugadzira zvigadzirwa muSwitzerland.VaZhou vati danho iri rine hushingi uye rakakosha mukukura kwekambani iyi.
Akasimbisa kuti kana vatengi vechiChinese vachiremekedza kunaka kwezvimwe zvekudya (zvakadai sechokoreti), vanowanzova nemafungiro akasimba ekwakabva, sezvinongoita waini inoremekedzwa kubva pamavambo ayo.“Vanhu vanofunga nezveFrance pavanotaura nezvewaini, ukuwo chokoreti iri kuBelgium kana Switzerland.Inyaya yekuvimbana,” Zhou akasimbirira.
Mukuru wacho akaramba kuburitsa zita remugadziri weBasel anopa chokoreti, asi akati anofarira maitiro ekugadzira otomatiki uye ruzivo rwakakura mukugovera zvigadzirwa zvechokoreti kune mamwe makambani makuru.
"Otomatiki inoreva kuderera kwemitengo yevashandi, kugadzirwa kwepamusoro uye shanduko yesimba nyore kusangana nekuwedzera kuri kuda," Zhou anotenda.
Mumusika wekuMadokero, chokoreti isina shuga-isina-shuga haisi pfungwa nyowani, asi vatengi vemusika mukuru vachiri kushaya shungu yezvigadzirwa zvakadaro.
Zhou akataura kuti chimwe chikonzero chingave chekuti chokoreti chikafu chekuMadokero, uye vatengi vazhinji vekuMadokero vakakurira muchokoreti yeshuga yechinyakare.Iye akati: “Panenge pasina nzvimbo yekuchinja muzvisungo zvemirangariro.”"Asi muAsia, makambani ane nzvimbo yakawanda yekuyedza."
Izvi zvinogona kukwezva nyanzvi kumusika niche weChina.Nestlé yakatanga KitKat yekutanga isina shuga muJapan munaNovember 2019. Chigadzirwa chacho chinonzi cocoa muchero, uye ine yakaoma powdery white cocoa syrup inogona kutsiva shuga.
Hazvina kujeka kana Nestlé ichaunza zvigadzirwa zvayo kuChina, asi Zhou Enlai akagadzirira zvakakwana kukwikwidza mune ramangwana-kunyangwe parizvino, kambani yake iri kumubatsira zvakanyanya.
"Tinogona munguva pfupi kuona vamwe vakwikwidzi, uye musika unogona chete kuita nani kuburikidza nemakwikwi.Tine chivimbo chekuti ticharamba tichikwikwidza nezvatinakira muzvitoro zvekutengesa uye kugona kweR&D. "