Autu fa'atatau: Candy Performance, Consumer Research, Coronavirus, Halloween, Su'esu'ega Maketi, Trends, US Market
E tusa ai ma suʻesuʻega lata mai a le National Confectioners Association, i le taimi o le faʻamaʻi o le coronavirus, ua faʻateleina le faʻatau atu o sukalati ma lole i le Iunaite Setete.
O faʻaiʻuga o suʻesuʻega lata mai a le faʻalapotopotoga o loʻo faʻaalia ai o loʻo sailia e le au faʻatau le faʻamafanafanaga i se vaitau ogaoga ma le le mautonu, ma o Amerika o se tasi o atunuu sili ona afaina i le lalolagi.
E tusa ai ma suʻesuʻega a le NCA, e talisapaia ma faapelepele e tagata faʻatau sukalati ma lole i taimi le mautonu ona o lo latou gafatia maoae e faʻaosofia ai lagona ma faʻaitiitia ai le vaai.
O le i'uga, o le aofa'iga o fa'atauga o sukalati ma mea fa'afiafia na si'itia i le 3.8%, fa'atasi ai ma sukalati (+5.5%) ma sukalati fa'apitoa (+12.5%) ua sili atu i oloa fa'apenei.Faatasi ai ma le faʻaauau pea o le atinaʻeina o amioga faʻatau i le taimi o le faʻamaʻi ma le toʻatele o tagata faʻatau i faleoloa, o le auala faʻatau oloa ua avea ma malosiaga autu mo le faʻatupulaia o sukalati ma lole lole.I le auala lava ia e faatau ai sukalati ma mea suamalie na siitia i le 16.6%, faatasi ai ma sukalati (+17.9%), sukalati premium (+21.4%) ma le leai o se sukalati (+13.5%) o loʻo lelei uma.O nei faʻamaumauga e faʻavae i luga o suʻesuʻega a le NCA o faʻatauga faʻatau mai Mati 15, 2020 i Aukuso 9, 2020.
A o latalata mai le vaitau taua a Amerika Halloween, e leai se masalosalo o le a i ai i tagata masalosaloga e uiga i faʻamoemoega.Pe o le fa'amanatuga o lenei tausaga o lona uiga o le tele o le taimi i le fale, po'o le fa'afiafiaga atoa o Oketopa e fa'aalu le tele o le taimi, AlwaysATreat.com/HalloweenCentral e tu'uina atu ia te oe se fa'aosoga, malie ma le saogalemu Halloween.
I tulaga o tagata e filifili e faamanatu le Halloween vaitau ia Oketopa, o le ai ai eseesega faaitulagi i le salafa o le atunuu, ae o le mea mautinoa o loo tupu Halloween.
E talitonu le Peresetene ma le Pule Sili o le NCA John Downs (ata) e ono ese le fa'amanatuga autu o lenei tausaga, ae na ia fa'ailoa e ui lava i lu'itau o le coronavirus, o le tele lava o aiga Amerika o le a fa'afeiloa'ia lava lenei avanoa.
Na ia faapea mai: “Seʻi oʻu taʻu atu tasi lava—Halloween 2020!O faʻalapotopotoga uma i le atunuʻu e faʻamanatuina Halloween i se auala ese.Ae o le mea taua e toetoe lava lua vaetolu o tagata matutua (63%) e malilie o tagata i lenei tausaga O le a latou maua ni auala fatufatuaʻi ma saogalemu e fiafia ai i Halloween.
"Mo nisi tagata, atonu o lona uiga o ni faʻamanatuga i tulaga faʻaagafesootai, poʻo le faia o ni puipuiga talafeagai e faʻaʻoleʻole pe togafitia.Mo isi, atonu o se faʻamanatuga i le fale, e pei o se faʻailoga mataʻutia poʻo se ata tifaga Halloween e sili ona fiafia i ai Marathon.E tusa lava po o le a le filifiliga a le aiga e faamanatu, e taua le mulimuli i taʻiala na tuʻuina mai e le Centers for Disease Control and Prevention (CDC) ma a latou setete ma matagaluega o le soifua maloloina.O le a suia aso faamanatu o lenei tausaga, ae o le Halloween o le a tele mea manaia-ma meaalofa Halloween.”
Auai i le PACK EXPO International o le auala sili lea ona aoga mo oe e faʻamaeʻa uma sini faʻapolofesa i le tasi taofi.
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