Ku Germany, mawonekedwe a chokoleti ndi ofunika kwambiri.Khothi Lalikulu la dzikolo lathetsa mkangano wazaka khumi wokhudzana ndi ufulu wogulitsa mipiringidzo ya chokoleti yayikulu Lachinayi.
Mkanganowu udapangitsa Ritter Sport, m'modzi mwa opanga kwambiri chokoleti ku Germany, kuti apikisane ndi Milka waku Switzerland.
Ritter akuti adalembetsa chizindikiro pabala lake lapadera la chokoleti ndipo ali ndi ufulu wosankha mawonekedwe ake.
Milka amatsutsa kuti mawonekedwewa ndiwamba kwambiri kwa zilembo zamalonda ndipo amapereka mwayi wampikisano wopanda chilungamo kwa omwe akupikisana nawo.
Mlanduwo udapitilira kwa nthawi yayitali mpaka idatchedwa "Nkhondo ya Chokoleti" ndi atolankhani aku Germany.Koma chigamulo chomaliza chidapangidwa Lachinayi: khothi lidavomereza kuti Ritter agwiritse ntchito mabwalo.
Kampaniyo imanena kuti woyambitsa mnzake Clara Ritter adapereka lingaliro la bar ya chokoleti mu 1932.
Akuti anauza anzake kuti: “Tiyeni tipange chokoleti chokwanira m’thumba la jekete lanu.Sichithyoka ndipo chimalemera mofanana ndi chitsulo cha makona anayi.”
Kampaniyo yakhala ikugulitsa chokoleti mu mawonekedwe apadera kwa nthawi yayitali, ndi mawu akuti: "square, practical, high quality".
Ngakhale kuti Milka inakhazikitsidwa ku Switzerland ndipo imangogwiritsa ntchito mkaka wa alpine mpaka pano, lero Milka imapanga chokoleti chochuluka kumalire a Germany, ndipo mitundu iwiriyi imapezeka ponseponse pamashelefu a masitolo akuluakulu a ku Germany.
Ritter adalembetsa dzina lake lalikulu m'ma 1990, koma Milka adatsutsa kuti zimaphwanya malamulo amapangidwe kapena kapangidwe ka zilembo zomwe zimapereka "mtengo wofunikira".
Makampani awiriwa akhala akusumira khoti la Federal Court of Appeal ku Germany.
Woweruzayo adagamula kuti bwaloli silingabweretse mtundu wina uliwonse kapena mtengo ku bar ya chokoleti.
Iwo adapeza kuti ogula amangowona malowa ngati mtundu wa chokoleti, kusonyeza kuti chokoleticho chimachokera ku mtundu womwe amadziwa-kwenikweni, chokoleticho ndi chofanana ndi kulongedza.
Ritter Sport inanena kuti: "Lero ndi tsiku lofunika kwa ife.""Kwa zaka 50, takhala ife tokha opanga chokoleti tikuyang'ana mabwalo.Ichi ndichifukwa chake lingaliro ili ndilofunika kwambiri kwa ife, chifukwa Square ndi yofunika kwambiri ku mtundu wa Ritter Sport. "
Tikukulimbikitsani kuti muzimitse choletsa kutsatsa patsamba la The Telegraph kuti mupitilize kupeza zomwe zili zofunika kwambiri mtsogolomo.
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Nthawi yotumiza: Aug-08-2020