Washington - Kamodzi kamene kamatengedwa ngati niche, maswiti a chewy tsopano ndiwoyendetsa wofunikira pakugulitsa maswiti osapanga chokoleti.Zomwe zikuthandizira izi ndi gawo lakutafuna zipatso, zodzitamandira kuphatikiza Starburst, Tsopano ndi Pambuyo pake, Hi-Chew ndi Laffy Taffy kutchula ochepa.

Chisinthikochi chimatsatira ogula maswiti pamene akukumbatira zinthu zokhala ndi mawonekedwe ofewa komanso zomwe zimaphatikiza zipatso ndi crunch.Ndi mawonekedwe kuyambira mabwalo, kuluma ndi masikono, madontho ndi zingwe, zinthuzo zimaperekedwa mokoma kutengera zipatso zachikhalidwe kupita ku zosankha zachilendo komanso zosankha zokometsera zophatikiza.

Zotsatira zazitukukozi ndi gawo lamtengo wapatali $ 1.7 biliyoni kwa masabata 52 omwe atha pa Marichi 26, zomwe zikuyimira 16 peresenti poyerekeza ndi ziwerengero zakale, malinga ndi Circana."Zinthuzi zimapanga 14 peresenti ya msika wopanda chokoleti koma zimayendetsa 30 peresenti ya kukula kwake," akutero Sally Lyons Wyatt, wachiwiri kwa purezidenti wamkulu komanso wotsogolera, wozindikira makasitomala ku Circana."Kuphatikiza apo, amakopa mabanja omwe ali ndi ana, omwe amakhala ndi madengu akulu."

Zonunkhira Zimawonjezera Chisangalalo

Ngakhale zokometsera monga apulo, rasipiberi wabuluu, chitumbuwa, mphesa, mango, nkhonya ya zipatso, sitiroberi, otentha ndi mavwende akupitirizabe kukhala ndi mphamvu, makampani akuyang'ana kuti apititse patsogolo masewera awo ndi zosankha za nyengo monga magazi lalanje, zokometsera zachilendo kuphatikizapo acai, dragon fruit ndi lilikoi (chipatso cha ku Hawaii), komanso zopatsa zakumwa zotsanzira kukoma kwa soda, cocktails ndi khofi wanyengo.

“Monga ogula, taphunzitsidwa kuyembekezera zinthu zodzadza ndi chikumbukiro za nyengo,” akutero Kristi Shafer, wachiwiri kwa pulezidenti wa zamalonda ku American Licorice Co., kampani ya makolo ya Torie & Howard."Kukometsedwa kwanyengo ndi chimodzi mwazinthu zodziwika bwino za maswiti ndipo tikufunadi kukhala nawo."

Jeff Grossman, wachiwiri kwa purezidenti wazogulitsa ndi chitukuko cha mtundu wa Yummy Earth, Inc., akuvomereza kuti ma assortments anyengo ndi oyendetsa gawo.

Chizoloŵezi china chowonera ndizopadera, zokometsera za chaka chonse."Gulu lathu lofufuza ndi chitukuko nthawi zonse limayesa maonekedwe atsopano," akutero Teruhiro (Terry) Kawabe, pulezidenti ndi CEO wa Morinaga America, Inc. Chitsanzo: Ramun amatafuna mouziridwa ndi soda yomveka bwino, yokoma, ya mandimu yomwe imapezeka ku Japan.

Kuphatikizika kwa zipatso kumapereka zosankha zina kwa ogula omwe akusintha nthawi zonse, akutsimikizira Dave Foldes, wotsogolera zamalonda wamakampani a Now and Later ndi Laffy Taffy ku Ferrara Candy Co., Inc. Kampaniyi imapereka zosakaniza kuphatikiza chitumbuwa/mango, mandimu laimu/sitiroberi, mphesa. /chivwende, blue rasipiberi/ndimu, sitiroberi/kiwi, sitiroberi/lalanje, mango/passionfruit ndi mabulosi akutchire/nthochi.

Gawoli lipitiliza kuwona mitundu yatsopano yomwe ili ndi mawonekedwe ndi zokometsera zosiyanasiyana, akutero Grossman."Posachedwapa tidayambitsa zotafuna ginger wa mandimu, zomwe zimakhalanso ndi thanzi labwino m'matumbo ndi kuluma kwa ginger komanso kukoma kwa mandimu," akutero.

Komanso, kuyenera kutsatiridwa mu gawoli ndi kakomedwe kowawasa, akutero wolankhulira ku Tootsie Roll Industries, Inc. Izi zikuphatikizapo chitumbuwa chowawasa, lalanje, mandimu, chivwende ndi rasipiberi wabuluu."Gen X ndi ogula azaka chikwi, makamaka, amasangalala ndi zatsopanozi," gwero likutero.

Kuyimirira Pa Shelufu

Kuyika ndi njira zotsatsira zimagwira ntchito yofunika kwambiri kufikira ogula m'gawoli, magwero amauza Candy & Snack TODAY."Zomwe zimafunikira kwambiri kwa ogula, malinga ndi kafukufuku wathu, ndizokometsera ndi zosakaniza, ndipo ndizomwe zimafunika kulumphira kwa ogula pamene akuyang'ana phukusi m'mipata," akutero Shafer."Kuwongolera kulumikizana kuti zikhale zosavuta kuti ogula amvetsetse zomwe akupereka ndikofunikira.Zolembazo ziyenera kukopa chidwi chawo ndikulankhula zosangalatsa - pambuyo pake tikugulitsa maswiti! "

Chofunikanso ndi mawonekedwe a paketi."Zimathandiza kupereka njira zosiyanasiyana zoyikamo, kuphatikiza matumba a zikhomo ndi matumba oyimira," akutero Kawabe."Hi-Chew ikukonzekera kupanga zikwama zambiri zodzikongoletsera pamene ogula akufunafuna phindu lamakono la kukwera kwa mitengo.Kaya kalembedwe ka mtundu wotani, zotengerazo zimayenera kujambula mtundu wowoneka bwino, wosangalatsa komanso wokongola. ”

Foldes akuvomereza."Ndikofunikira kupereka zogulitsa m'njira zosiyanasiyana kuphatikiza zitsulo zokhazikika, matumba a zikhomo komanso machubu kuti apatse mafani njira zambiri zosangalalira ndi zokometsera zolimba zofewa."

Ngakhale maswiti akhala akukulungidwa m'mbiri yakale, zomwe zachitika posachedwa ndikupeza makampani akuchepetsa zidutswa zawo ndikusintha zinthuzo kukhala zoluma zosakulungidwa.Mars Wrigley adayambitsa mayendedwe mu 2017 ndi Starburst Minis, koma mitundu kuphatikiza Laffy Taffy ndi Laff Bites, Now and Later Shell Shocked, Tootsie Roll Fruit Chews Mini Bites and Hi-Chew Bites akulowa nawo msika ndikupeza bwino ndi ogula ngati akuwonekera, zosankha zogawana.

Zikafika pa zokwezedwa, zimawonekera kwambiri pamigwirizano yokhazikika m'mabanja komanso makampeni ochezera pawailesi yakanema.

Mwachitsanzo, Hi-Chew adagwirizana ndi magulu osiyanasiyana a baseball akatswiri, kuphatikizapo Tampa Bay Rays, St. Louis Cardinals ndi Detroit Tigers, kuti alandire ndikuthandizira ma activation m'mabwalo amasewera.Komanso, wagwira ntchito ndi Chuck E. Tchizi ndi Six Flags.“Tikufuna masiwiti athu otafuna zipatso akhale mbali ya zikumbukiro za banja,” akufotokoza motero Kawabe.

Makampani apezanso chipambano pofikira ogula potengera nkhani zokhudzana ndi chikhalidwe cha anthu.Mwachitsanzo, podcast ya "Embracing the Journey" yothandizidwa ndi Torie & Howard imayang'ana nkhani zamagulu monga kukhumudwa komanso kudzipha - mitu yomwe imakhudza kwambiri Gen X komanso kuchuluka kwa anthu zaka chikwi.
Ndipo Ferrara's "Recognize the Chew" Now and later brand social media campaign imakondwerera osintha - atsogoleri a achinyamata, oyambitsa komanso amalonda.Mu 2022, mtunduwo udathandizira media media za Black Enterprise, kuzindikira atsogoleri aku Africa America chaka chonse.

"Tagwira ntchito ndi osintha ngati opanga zinthu ndipo tikupitilizabe kukulitsa nsanja yathu kuti tigawane nkhani zolimbikitsa momwe zimakhudzira," akutero Foldes.

Magwero akuwonetsa kuti akuyembekeza kuti njira yopitira patsogolo yotafuna zipatso ipitirire pomwe kukoma, kapangidwe kake ndi mawonekedwe akuchulukirachulukira, kumapereka zomwe ogula amafuna kwambiri kuchokera ku zomwe amapeza maswiti.

Kawabe wa Morinaga akuti kafukufuku wamakampani akuwonetsa zochitika zitatu zapamwamba zodyera maswiti ndi izi: ogula akafuna chokoma;akafuna kupuma pakhomo: ndi akafuna kudya chotafuna.Chipatso amatafuna fufuzani mabokosi onse, akutero.

Ngakhale zili choncho, a Lyons Wyatt akuchenjeza kuti asamangokhalira kukhumudwa.Amauza Candy & Snack TODAY kuti kuyambira mliriwu, zotafuna zipatso zakhala zikupitilira gawo losakhala la chokoleti pakugulitsa kwambiri ndipo zikadali choncho mpaka pano."Ngati makampaniwa apitiliza kupititsa patsogolo malonda pawailesi yakanema komanso ndi mapulogalamu am'sitolo kuti athandizire kukulitsa malowedwe, pafupipafupi komanso / kapena kugula mitengo, kukula kwa manambala awiri kudzapitilira.Ngati sichoncho, titha kuwona kukula pang'onopang'ono kwa manambala amodzi. ”