Anthu aku America sangadziwe ngati chaka chino chidzakhala chotchuka chifukwa cha mliriwu, koma amagula maswiti ambiri a Halowini akudikirira kuti apezeke.
Malinga ndi kafukufuku wa msika wa IRI ndi National Confectioners Association, m'mwezi womwe unatha pa September 6, malonda a maswiti a Halowini ku United States adakwera ndi 13% kuposa chaka chatha.Izi ndizokulirapo kuposa kukula kwachiwerengero chimodzi.Malonda a chokoleti cha Halloween okha adakwera ndi 25%.
Pa Halowini, kuwonetsa masitolo ena (monga Dollar Store, Meijer ndi ShopRite) kungathandize kulimbikitsa malonda.Komabe, pambuyo pa miyezi ya nkhawa za mliri, aku America atha kukhalanso akukondwerera.
Cassandra Ambrosius, yemwe amakhala m'chigawo chapakati cha Wisconsin, adadabwa kuona thumba la maswiti a Halloween mu golosale kumayambiriro kwa September.Mwamuna wake adalanda imodzi.Akuyembekeza kugula katundu wambiri pamene Halowini ikuyandikira, chifukwa akuganiza kuti anthu omwe ali pafupi adzadziwa momwe anganyengere kapena kuchitira mosamala.
zokhudzana: Momwe mungayendetsere Halloween motetezeka panthawi ya mliri: Palibe zanzeru zapakhomo ndi khomo kapena kugwira kapena kuvala chigoba
Chidwi ichi ndi uthenga wabwino kwa makampani a maswiti, omwe amadalira nthawi ya 10-masabata a Halloween kuti amalize pafupifupi 14% ya malonda awo a pachaka a $ 36 biliyoni.Halloween ndi tchuthi chachikulu kwambiri pachaka kwa opanga maswiti, ndikutsatiridwa ndi Khrisimasi ndi Isitala.Tsiku la Valentine ndi tsiku lachinayi kutali.
Ferrara Candy Co., yomwe imapanga maswiti a Brach, idati kufunikira kwa intaneti kuli miyezi itatu m'mbuyomu kuposa masiku onse.Malo ena ogulitsa amafunanso Ferrara kutumiza pasadakhale.
Komabe, ngakhale kufunikira kwakukulu koyambirira, kugulitsa kumapeto kwa Okutobala kumatha kukhudzidwa ngati coronavirus itachepetsedwa.Tim Lebel, mkulu wa kampani ya Halowini komanso mkulu wogulitsa malonda ku US, adanena kuti 55 peresenti ya malonda a maswiti a Halloween a Mars Wrigley nthawi zambiri amapezeka masabata awiri apitawa a October.
Bwanamkubwa wa New York State posachedwapa adalengeza kuti aletsa zachinyengo m'boma.Koma mizinda ina, monga Springfield, Massachusetts ndi Antigo, Wisconsin, yaletsa.Zochitika zazikulu za Halloween m'malo monga Disneyland ndi Salem, Massachusetts sizinachitike.
Ben Reed waku Arlington, Texas amanyadira kugawa maswiti akulu akulu a Halowini.Nthawi zambiri amagula masiwiti 160 mpaka 200.
Iye anati: “Sindikudziwa kuti ndingagule zingati chaka chino."Sindikufuna kukhumudwitsa ana anga, koma kumbali ina, sindikufuna kutsekeredwa ndi ana ochulukirapo ndikudziwonjezera mapaundi a COVID."
Kampani yofufuza za msika Numerator idachita kafukufuku wa ogula 2,000 koyambirira kwa Ogasiti ndipo idapeza kuti 52% idakonza zogula maswiti ochepa chaka chino kuposa masiku onse.Ndi 11% yokha yomwe ikukonzekera kugula zambiri.
Makampani opanga maswiti akhala akusintha kuti athane ndi kusatsimikizika konse kozungulira Halowini.Phil Stanley, mkulu wa malonda a Hershey padziko lonse, adanena kuti kuchuluka kwa malonda a matumba akuluakulu a maswiti a Halloween omwe amagulitsidwa ndi Hershey atsika, ndipo maswiti ambiri atumizidwa kwa ang'onoang'ono omwe angathe kugulitsidwabe pambuyo pa tchuthi.M'matumba ogwiritsidwa ntchito tsiku ndi tsiku.
Mars ikusintha kukula kwa thumba.Mwachitsanzo, malo ngati Los Angeles County omwe amaletsa kugwiritsa ntchito njira kapena kudzichitira chifundo atha kupeza matumba ang'onoang'ono.
Lebel adati: "Timayesetsa kuphimba maziko onse chifukwa zikondwerero pamsika uliwonse zimakhala zosiyana."
CVS Caremark idati yachepetsa kuchuluka kwa matumba onyamula m'masitolo a maswiti, akulu ndi ang'onoang'ono.Imakulitsanso mitundu yosiyanasiyana ya masiwiti “omwe amayenera kudya” komanso chingamu zomwe makolo angagwiritse ntchito podzisamalira.Target adati chifukwa akuyembekezeka kuchepetsa matsenga kapena mankhwala chaka chino, achepetsa masiwiti a Halloween.
Komabe, pamene mliri ukusintha machitidwe ogula, kugulitsa pa intaneti kumatha kulimbikitsa makampani a maswiti.Lebel adanena kuti kugulitsa kwa digito kwa Isitala kuwirikiza kawiri, ndipo zitha kuchitikanso pa Halowini.
Pothana ndi mliriwu, kampaniyo yasinthanso njira zake zotsatsira.Mars ikuyambitsa tsamba la "Trete Town", lomwe lidzalola anthu kunyenga kapena kuchitapo kanthu ndikupeza maswiti enieni.Hershey ali ndi mapu patsamba lake akuwonetsa chiwopsezo cha COVID m'chigawo chilichonse.
Miranda Leon wa ku Albany, Georgia akukonzekerabe kugula maswiti a Halowini mkati mwa Okutobala ndikupanga zikwama zokhwasula-khwasula m'makalasi a ana atatu.Palibe nkhani zovomerezeka za Halowini mumzinda wake, koma akukonzekera kubweretsa ana kuti anyengere kapena kuchitira kapena kugawa maswiti.
Anati: "Ana athu apeza zambiri chaka chino, maphunziro amafupikitsidwa, masewera amathetsedwa, misasa yachilimwe imathetsedwa," "Ndimakana kuchita zamatsenga kapena chisangalalo kwa ana anga."

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