Washington - Ib zaug suav tias yog niche, chewy khoom qab zib tam sim no yog tus tsav tsheb tseem ceeb ntawm cov khoom qab zib uas tsis yog khoom qab zib muag.Kev koom tes rau qhov no yog cov txiv hmab txiv ntoo chew sector, boasting hom xws li Starburst, Tam sim no thiab Tom qab, Hi-Chew thiab Laffy Taffy rau npe ob peb.

Cov evolution ua raws li cov neeg siv khoom qab zib thaum lawv tuav cov khoom nrog softer textures thiab cov uas muab cov txiv hmab txiv ntoo thiab crunch.Nrog cov qauv xws li squares, tom thiab yob, mus rau tee thiab ropes, cov khoom muaj nyob rau hauv flavors spanning tsoos txiv hmab txiv ntoo mus txawv txawv kev xaiv thiab txawm ua ke tsw xaiv.

Qhov tshwm sim ntawm cov kev txhim kho no yog ib qho kev lag luam muaj nuj nqis ntawm $ 1.7 billion rau 52 lub lis piam xaus rau lub Peb Hlis 26, sawv cev rau 16 feem pua ​​​​ntawm cov lej xyoo dhau los, raws li Circana."Cov khoom no ua rau 14 feem pua ​​​​ntawm cov khoom lag luam tsis yog chocolate tab sis tsav 30 feem pua ​​​​ntawm nws txoj kev loj hlob," hais tias Sally Lyons Wyatt, tus lwm thawj tswj hwm thiab tus thawj coj xyaum, cov neeg siv khoom pom ntawm Circana."Tsis tas li ntawd, lawv nyiam cov tsev neeg nrog cov menyuam yaus, uas feem ntau muaj pob tawb loj dua."

Flavors Ntxiv Excitement

Thaum cov khoom qab zib xws li txiv apples, xiav raspberry, cherry, txiv hmab txiv ntoo, txiv nkhaus taw, txiv nkhaus taw, txiv pos nphuab, tropical thiab watermelon tseem muaj zog nyob, cov tuam txhab tab tom nrhiav nce lawv cov kev ua si nrog rau kev xaiv raws caij nyoog xws li ntshav txiv kab ntxwv, kab txawv flavors nrog rau acai, Dragon txiv hmab txiv ntoo thiab lilikoi (ib tug Hawaiian txiv hmab txiv ntoo), thiab dej haus-inspired offerings mimicking lub flavors ntawm sodas, cocktails thiab raws caij nyoog kas fes.

Kristi Shafer, tus lwm thawj ntawm kev lag luam ntawm American Licorice Co., niam txiv tuam txhab ntawm Torie & Howard hais tias "Raws li cov neeg siv khoom, peb tau raug cob qhia kom tos ntsoov rau cov khoom lag luam uas muaj raws caij nyoog.""Seasonal flavors suav nrog ib qho ntawm cov khoom qab zib tseem ceeb tshaj plaws thiab peb yeej xav ua ib feem ntawm qhov ntawd."

Jeff Grossman, tus lwm thawj ntawm kev muag khoom thiab kev tsim khoom lag luam rau Yummy Earth, Inc., pom zoo tias cov khoom raws caij nyoog yog tus tsav tsheb.

Lwm txoj kev los saib yog qhov tshwj xeeb, xyoo puag ncig."Peb pab neeg tshawb fawb thiab kev txhim kho tas li sim nrog cov tsw tshiab," sau tseg Teruhiro (Terry) Kawabe, tus thawj tswj hwm thiab CEO ntawm Morinaga America, Inc. Ib qho piv txwv: Ramun chews tshwm sim los ntawm cov ntshiab, qab zib, lemony soda pom hauv Nyiv.

Cov txiv hmab txiv ntoo sib xyaw ua ke muab kev xaiv ntxiv rau cov neeg siv khoom hloov zuj zus, lees paub Dave Foldes, tus thawj coj ua lag luam rau tam sim no thiab Tom qab thiab Laffy Taffy hom ntawm Ferrara Candy Co., Inc. Lub tuam txhab muaj kev sib txuas nrog xws li cherry / txiv nkhaus taw, txiv qaub txiv qaub / strawberry, txiv hmab txiv ntoo. /watermelon, xiav raspberry / txiv qaub, strawberry / kiwi, strawberry / txiv kab ntxwv, txiv nkhaus taw / passionfruit thiab qus Berry / txiv tsawb.

Cov lag luam yuav txuas ntxiv mus pom cov npe tshiab qhia uas muaj cov textures sib txawv thiab tsw, taw qhia Grossman."Peb nyuam qhuav qhia txog txiv qaub ginger chews, uas tseem muaj lub plab noj qab haus huv nrog cov qhiav tom thiab cov txiv qaub tsw zoo," nws hais.

Tsis tas li ntawd, tsim nyog taug qab hauv kev lag luam yog cov qaub tsw sib txawv, hais tias tus cev lus ntawm Tootsie Roll Industries, Inc. Cov no suav nrog qaub cherry, txiv kab ntxwv, txiv qaub, txiv kab ntxwv thiab xiav raspberry."Gen X thiab cov neeg siv khoom ntau txhiab xyoo, tshwj xeeb tshaj yog, txaus siab rau cov kev tsim kho tshiab no," qhov chaw tshaj tawm.

Sawv Ntxov Ntawm Txee

Cov tswv yim ntim khoom thiab kev tshaj tawm ua lub luag haujlwm tseem ceeb hauv kev ncav cuag cov neeg siv khoom hauv kev lag luam, cov peev txheej qhia Candy & Snack TODAY."Qhov tseem ceeb tshaj plaws rau cov neeg siv khoom, raws li peb cov kev tshawb fawb, yog cov khoom qab zib thiab cov khoom xyaw, thiab qhov ntawd yog qhov yuav tsum tau dhia tawm ntawm cov neeg yuav khoom thaum lawv tab tom saib cov pob khoom hauv txoj kev," Shafer hais."Txoj kev sib txuas lus yog li nws yooj yim rau cov neeg siv khoom nkag siab txog qhov muab yog qhov tseem ceeb.Lub ntim yuav tsum tau txais lawv cov xim thiab sib txuas lus lom zem - tom qab peb muag khoom qab zib! "

Kuj tseem ceeb yog cov qauv ntim.Kawabe hais tias "Nws pab muab ntau yam kev xaiv ntim, suav nrog lub hnab peg thiab cov hnab ntim khoom muag," Kawabe hais."Hi-Chew npaj los tsim cov hnab ntim khoom muag ntau dua li cov neeg siv khoom nrhiav tus nqi hauv ib puag ncig kev lag luam niaj hnub no.Txawm li cas los xij, lub ntim yuav tsum tau ntes lub ci, lom zem thiab muaj yeeb yuj lub ntsiab ntawm lub hom. "

Foldes pom zoo."Nws yog ib qho tseem ceeb los nthuav tawm cov khoom lag luam hauv ntau txoj hauv kev suav nrog cov qauv sib txawv, cov hnab ntim khoom thiab cov tub rau cov kiv cua kom muaj ntau txoj hauv kev kom txaus siab rau lub siab tawv ntawm cov tawv nqaij tawv."

Thaum cov khoom qab zib muaj keeb kwm tau muab qhwv ib leeg, ib qho kev tsis ntev los no yog nrhiav cov tuam txhab txo qis cov khoom ib leeg thiab hloov cov khoom rau hauv cov khoom tsis tau qhwv.Mars Wrigley pib lub zog hauv 2017 nrog Starburst Minis, tab sis cov npe suav nrog Laffy Taffy nrog nws cov Laff Bites, Tam sim no thiab Tom Qab Plhaub Shocked, Tootsie Roll Fruit Chews Mini Bites thiab Hi-Chew Bites tau koom nrog kev ua lag luam thiab nrhiav kev vam meej nrog cov neeg siv khoom zoo li poppable, kev xaiv sib koom.

Thaum nws los txog rau kev tshaj tawm, lub tsom teeb pom kev ntawm kev sib koom tes hauv tsev neeg thiab cov phiaj xwm kev tshaj tawm hauv zej zog.

Piv txwv li, Hi-Chew tau koom tes nrog ntau pab pawg ntaus pob, suav nrog Tampa Bay Rays, St. Louis Cardinals thiab Detroit Tigers, los tuav thiab txhawb nqa kev ua si ntawm chaw ntau pob.Tsis tas li ntawd, nws tau ua haujlwm nrog Chuck E. Cheese thiab Rau Chij.Kawabe piav qhia tias "Peb xav kom peb cov khoom qab zib qab zib, chewy los ua ib feem ntawm tsev neeg nco," Kawabe piav qhia.

Cov tuam txhab lag luam kuj pom muaj kev vam meej hauv kev ncav cuag cov neeg siv khoom los ntawm kev nkag mus rau cov teeb meem cuam tshuam txog kev sib raug zoo.Piv txwv li, Torie & Howard-sponsored "Embracing the Journey" podcast digs rau hauv cov teeb meem kev sib raug zoo xws li kev nyuaj siab thiab kev tua tus kheej - cov ntsiab lus uas ntaus chord nrog nws Gen X thiab ntau txhiab xyoo cov pej xeem.
Thiab Ferrara's "Rau Paub Txog Chew" Tam sim no thiab Tom Qab Kev Tshaj Tawm Kev Tshaj Tawm Kev Tshaj Tawm ua kev zoo siab rau cov neeg hloov pauv - cov thawj coj hluas, cov neeg tsim khoom tshiab thiab cov neeg ua lag luam.Xyoo 2022, lub hom phiaj txhawb nqa Black Enterprise digital media, lees paub African Asmeskas cov thawj coj thoob plaws xyoo.

Foldes hais tias "Peb tau ua haujlwm nrog cov neeg hloov pauv raws li cov neeg tsim cov ntsiab lus thiab txuas ntxiv siv peb lub platform los qhia cov dab neeg uas muaj kev tshoov siab ib puag ncig lawv ua rau muaj kev cuam tshuam li cas," Foldes hais.

Cov peev txheej tshaj tawm tias lawv cia siab tias txoj hauv kev nce siab rau cov txiv hmab txiv ntoo chews mus txuas ntxiv raws li qhov tsw, kev ntxhib los mos thiab kev tsim kho tshiab nthuav dav, xa cov neeg siv khoom xav tau tshaj plaws los ntawm lawv cov khoom qab zib.

Morinaga's Kawabe hais tias kev tshawb fawb hauv tuam txhab qhia tau hais tias peb lub sijhawm zoo tshaj plaws rau kev noj khoom qab zib yog: thaum cov neeg siv khoom xav tau qee yam qab zib;thaum lawv xav so hauv tsev: thiab thaum lawv xav noj tej yam uas chewy.Txiv hmab txiv ntoo chews kos tag nrho lub thawv, nws hais.

Txawm li ntawd los, Lyons Wyatt ceeb toom tawm tsam kev txaus siab.Nws hais rau Khoom Qab Zib & Khoom Noj Khoom Noj Hnub Nyoog no tias txij li muaj kev sib kis, cov txiv hmab txiv ntoo zom tau tshaj qhov tsis yog-chocolate sector hauv ntim muag thiab qhov ntawd tseem yog xyoo dhau los."Yog tias kev lag luam txuas ntxiv txhawb cov khoom lag luam hauv kev sib raug zoo thiab nrog cov kev pabcuam hauv khw los pab txhawb kev nkag mus, zaus thiab / lossis yuav cov nqi, kev loj hlob ob tus lej yuav txuas ntxiv mus.Yog tias tsis yog, peb yuav pom kev loj hlob ib tus lej qeeb. "