Cov neeg Amelikas yuav tsis paub tias xyoo no puas yuav nrov vim muaj kev sib kis, tab sis lawv yuav khoom qab zib Halloween ntau heev thaum tos kom pom.
Raws li kev lag luam tshawb fawb tuam txhab IRI thiab National Confectioners Association, nyob rau lub hli xaus rau lub Cuaj Hlis 6, kev muag khoom ntawm Halloween khoom qab zib hauv Tebchaws Meskas tau nce 13% xyoo dhau los.Qhov no yog ntau dua qhov kev loj hlob ib tus lej ib txwm.Kev muag khoom ntawm Halloween chocolate ib leeg nce 25%.
Ntawm Halloween, cov zaub ntawm qee lub khw muag khoom (xws li Dollar Store, Meijer thiab ShopRite) tuaj yeem pab txhawb kev muag khoom.Txawm li cas los xij, tom qab lub hlis ntawm kev ntxhov siab thoob ntiaj teb, Asmeskas kuj tseem tuaj yeem ua kev zoo siab.
Cassandra Ambrosius, uas nyob hauv plawv Wisconsin, xav tsis thoob thaum pom ib lub hnab ntim khoom qab zib Halloween hauv khw muag khoom noj thaum lub Cuaj Hli.Nws tus txiv txeeb tau ib tug.Nws vam tias yuav yuav ntau lub nra thaum Halloween tuaj txog, vim nws xav tias cov neeg nyob ze yuav paub yuav ua li cas dag lossis kho kom zoo.
Related: Yuav ua li cas kom muaj kev nyab xeeb rau Halloween thaum muaj kev sib kis: Tsis muaj qhov rooj-to-door tricks lossis tuav lossis hnav lub npog ntsej muag
Qhov kev txaus siab no yog xov xwm zoo rau cov tuam txhab khoom qab zib, uas tso siab rau 10-lub lim tiam Halloween kom tiav ze li 14% ntawm lawv cov muag khoom txhua xyoo ntawm $ 36 billion.Halloween yog hnub so loj tshaj plaws ntawm lub xyoo rau cov khw muag khoom qab zib, ua raws li Christmas thiab Easter.Hnub Valentine yog hnub plaub nyob deb.
Ferrara Candy Co., uas tsim cov khoom qab zib Brach, hais tias kev thov online yog peb lub hlis ua ntej tshaj li ib txwm.Qee lub khw kuj xav kom Ferrara xa khoom ua ntej.
Txawm li cas los xij, txawm tias qhov kev thov muaj zog thaum ntxov, kev muag khoom thaum lub Kaum Hli Ntuj yuav raug cuam tshuam yog tias tus mob coronavirus raug txwv.Tim Lebel, tus thawj coj ntawm lub tuam txhab Halloween thiab tus thawj coj muag khoom hauv Teb Chaws Asmeskas, tau hais tias 55 feem pua ntawm Mars Wrigley's Halloween khoom qab zib muag feem ntau tshwm sim nyob rau ob lub lis piam dhau los ntawm Lub Kaum Hli.
Tus tswv xeev New York tsis ntev los no tau tshaj tawm tias nws yuav txwv kev dag ntxias hauv lub xeev.Tab sis qee lub nroog, xws li Springfield, Massachusetts thiab Antigo, Wisconsin, tau tso tseg.Cov xwm txheej Halloween loj hauv qhov chaw xws li Disneyland thiab Salem, Massachusetts tsis tshwm sim.
Ben Reed los ntawm Arlington, Texas txaus siab los faib cov khoom qab zib tag nrho rau Halloween.Nws feem ntau yuav 160 mus rau 200 khoom qab zib.
Nws hais tias: "Kuv tsis paub yuav ntau npaum li cas xyoo no.""Kuv tsis xav ua rau kuv cov menyuam poob siab, tab sis ntawm qhov tod tes, kuv tsis xav kom muaj cov menyuam yaus ntau dhau thiab ntxiv ntau phaus COVID rau kuv tus kheej."
Lub tuam txhab tshawb fawb kev lag luam Numerator tau tshawb fawb txog 2,000 tus neeg siv khoom thaum lub Yim Hli thiab pom tias 52% npaj yuav khoom qab zib tsawg dua xyoo no dua li niaj zaus.Tsuas yog 11% npaj yuav yuav ntau dua.
Cov tuam txhab khoom qab zib tau ua qee qhov kev hloov pauv los daws txhua qhov tsis paub tseeb nyob ib puag ncig Halloween.Phil Stanley, Hershey tus thawj coj muag khoom thoob ntiaj teb, tau hais tias qhov muag ntim ntawm lub hnab ntim khoom qab zib Halloween loj muag los ntawm Hershey tau poob qis, thiab ntau cov khoom qab zib tau raug xa mus rau cov me me uas tseem tuaj yeem muag tom qab hnub so.Hauv cov hnab siv niaj hnub.
Mars yog customizing lub hnab loj.Piv txwv li, cov chaw xws li Los Angeles County uas tsis txhob siv cov tswv yim lossis ua siab zoo rau koj tus kheej yuav tau txais cov hnab me me.
Lebel tau hais tias: "Peb sim npog txhua lub hauv paus vim tias kev ua koob tsheej hauv txhua lub khw yuav txawv."
CVS Caremark tau hais tias nws tau txo cov hnab ntim khoom hauv khw muag khoom qab zib, loj thiab me.Nws kuj tseem nthuav dav ntau yam ntawm "instant-to- noj" cov khoom qab zib thiab zom cov pos hniav uas cov niam txiv tuaj yeem siv los kho lawv tus kheej.Lub hom phiaj tau hais tias vim tias nws yuav tsum txo qis gimmicks lossis kev kho mob xyoo no, nws tau txo ntau yam khoom qab zib Halloween.
Txawm li cas los xij, raws li kev sib kis tau hloov pauv kev yuav khoom, kev muag online tuaj yeem ua rau cov tuam txhab khoom qab zib txhawb nqa.Lebel tau hais tias Easter qhov muag digital ntau dua ob npaug, thiab nws tuaj yeem tshwm sim dua rau hnub Halloween.
Hauv kev teb rau tus kabmob kis no, lub tuam txhab kuj tau hloov nws txoj kev lag luam.Mars tab tom pib lub vev xaib "Trete Town", uas yuav tso cai rau tib neeg los dag lossis kho kom zoo thiab tau txais cov ntsiab lus rau khoom qab zib tiag tiag.Hershey muaj ib daim ntawv qhia ntawm nws lub vev xaib uas qhia txog kev pheej hmoo ntawm COVID nyob hauv txhua lub nroog.
Miranda Leon ntawm Albany, Georgia tseem npaj yuav khoom qab zib Halloween hauv nruab nrab Lub Kaum Hli thiab ua cov khoom noj txom ncauj rau nws peb tus menyuam chav kawm.Tsis muaj xov xwm hais txog Halloween hauv nws lub nroog, tab sis nws npaj yuav coj cov menyuam yaus mus ntxias lossis kho lossis faib khoom qab zib.
Nws tau hais tias: "Peb cov menyuam tau nce ntau xyoo no cov chav kawm luv luv, kev ua kis las raug tshem tawm, lub caij ntuj sov camp raug tshem tawm," "Kuv tsis kam coj gimmicks lossis kev zoo siab los ntawm kuv cov menyuam."
Paub ntau ntxiv txog cov tshuab chocolate thov hu rau peb:
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Post lub sij hawm: Sep-25-2020