Nyob rau hauv 2013 serial ua lag luam Nate Saal nyob rau ntawm ib tug chocolate tasting nyob rau hauv Palo Alto, California, thaum nws kaj ntug rau nws cov qhob noom xim kasfes - zoo li kas fes, lwm tus hlub "taum" los ntawm txoj kab nruab nrab - yog ib yam dab tsi cov neeg siv yuav ua rau lawv tus kheej nyob rau hauv tsev.Ntawm qhov chaw, nws tau tsim lub tswv yim uas yuav dhau los ua CocoTerra, cov khoom siv countertop tam sim no nyob rau hauv qhov kev sim zaum kawg uas hloov cov roasted cacao nibs rau hauv cov qhob noom xim kasfes zoo nyob rau hauv kwv yees li lub sijhawm nws yuav siv los saib "Charlie thiab Chocolate Factory."

Txoj kev los ntawm aha lub sijhawm mus rau cov khoom tiav qhia tau hais tias ntau npaum li cas tinkering, hws thiab ceev faj kev sib koom ua ke mus rau hauv kev coj cov thev naus laus zis zoo li no mus rau $ 103 billion thoob ntiaj teb kev lag luam chocolate, tshwj xeeb tshaj yog thaum koj yog ib tus neeg sab nrauv.Saal paub ib sab ntawm tsis muaj dab tsi txog chocolate dua li txaus siab rau saj.

Kawm hauv Yale hauv molecular biophysics thiab biochemistry, nws tau tsim nws txoj haujlwm tsim thiab tso cai software platforms ntawm ntau yam Silicon Valley pib.Tab sis txawm tias tom qab tso tawm thiab muag cov khoom lag luam nyuaj heev rau cov tuam txhab xws li Cisco Systems, tsim cov khoom qab zib ua "neeg hlau" yuav xav tau txoj kev kawm tseem ceeb.

Nws pib nrog tons ntawm YouTube yeeb yaj duab.Saal hais tias "Kuv tau siv sijhawm ib xyoos los qhia kuv tus kheej thiab kawm cov kev kawm ntawm kev ua cov qhob noom xim kasfes, chocolate chemistry, physics ntawm cov khoom siv ua chocolate thiab tseem kawm txog kev loj hlob, pruning, sau thiab fermenting cacao," Saal hais.

Ua cov qhob noom xim kasfes los ntawm nibs feem ntau yuav siv sijhawm tsawg kawg 24 teev thiab lub nkoj ntawm finicky, cov tshuab kim.Tab sis Saal - avid DIY hobbyist thiab amateur beekeeper thiab winemaker - ntseeg hais tias nws yuav ua kom cov txheej txheem ua chocolate los ntawm kev sib tsoo, refining, conching, tempering thiab molding nyob rau hauv ib tug unified system.Nws hais tias, "Lub thev naus laus zis ntawm kev tsim cov qhob noom xim kasfes tsis tau hloov pauv hauv 150 xyoo, thiab kuv xav tias, 'Zoo, vim li cas ho tsis?"

Tebchaws Asmeskas kev lag luam rau cov qhob noom xim kasfes zoo ib leeg hauv 2018 yog ze rau $ 3.9 billion, raws li Mordor Intelligence.Feem ntau hu ua "cov khoom siv tes ua" chocolate, cov khoom lag luam ywj pheej no feem ntau tsim hauv cov khoom me me nrog rau qhov tseem ceeb ntawm kev ruaj ntseg thiab kev xav txog kev nrhiav cov khoom xyaw uas muaj tsawg dua los ntawm cov taum cacao rau bar.Txawm hais tias rau lub ntiaj teb conglomerates, suav nrog Mars, Nestle thiab Ferrero Group, tsim cov khoom qab zib feem ntau siv los ua khoom qab zib, qhov me me ntawm cov neeg tsim khoom siv tes ua tau loj hlob sai tshaj plaws hauv kev lag luam loj dua uas twb muaj kev vam meej.

Raws li Zion Kev Tshawb Fawb Kev Lag Luam, thoob ntiaj teb cov nyiaj tau los ntawm chocolate yuav tsum ncav cuag li $ 162 nphom los ntawm 2024, loj hlob ntawm qhov kev loj hlob txhua xyoo ntawm ib ncig ntawm 7% ntawm 2018 thiab 2024.

Tapping rau hauv cov kwj dej ntawd tau ua siab ntev thiab kev txawj ntse.Thaum kawg ntawm xyoo 2015, Saal tau coj Karen Alter, tus kws tshaj lij pib ua lag luam thiab Intel tus qub tub rog uas tam sim no yog CocoTerra tus thawj coj ua haujlwm.Ua ke lawv tau pib pitching tus tub ua lag luam ntawm cov xwm txheej uas tau coj los ua thawj zaug.Kev sib cuag Saal tau ntsib ntawm ib qho kev sib sau ua ke tau qhia nws kom sau tseg cov qauv tsim cov mos txwv (paub rau Beats headphones thiab Café-X neeg hlau kas fes tuav).

Hais Alter, "Lawv zoo siab heev txog qhov peb tab tom tsim, ntseeg cov khoom lag luam thiab xav pab coj thawj tus neeg tsim khoom qab zib los ua lag luam.Nws yog thawj qhov kev cog lus loj nyiaj txiag rau peb ua ib lub tuam txhab tab sis yog ib qho tseem ceeb ntawm kev koom tes thaum ntxov. "Cov mos txwv tau los ua CocoTerra tus tsim tus khub thaum ntxov hauv 2017. "Tom qab ntau lub tswv yim, tswv yim thiab kev sim," Saal hais tias, "cov lus teb rau kuv cov lus nug txog qhov ua tau ntawm kev ua chocolate hauv tsev yog muaj."

Thawj cov lus teb los ntawm kev lag luam chocolate tsis yog qhov tseeb."Kuv xav tias lawv vwm tag nrho thaum kuv xub tham nrog lawv hauv xov tooj," hais tias John Scharffenberger, San Francisco Bay Area-based vintner thiab chocolate txiag tom qab Scharffen Berger Chocolate, lub tuam txhab tau txais txiaj ntsig nrog pib Asmeskas cov khoom siv tes ua chocolate hauv lub lig 1990s.Hershey tau txais Scharffen Berger hauv 2005 rau ib ncig ntawm $ 10 lab.

Pab pawg CocoTerra tau mus txog qhov kev lag luam tus txiv neej zoo li daim duab tseem ceeb raws li kev hu xov tooj txias, thiab lawv qhov kev pheej hmoo tau them."Kuv pom lub tshuab, ntsib cov tswj hwm thiab cov kws ua haujlwm, thiab, qhov tseem ceeb tshaj, sim cov qhob noom xim kasfes, thiab mus, 'Geeze, Louise!Qhov no yog qhov zoo heev,' "hais tias Scharffenberger, uas tam sim no yog CocoTerra investor.

Thaum lub sij hawm tus kheej demo lub rau hli ntuj kawg ntawm lub tsev kawm ntawv ua noj ua haus nyob rau hauv Santa Monica, Saal muab ob peb scoops ntawm nibs rau snappy khoom chocolate nyob rau hauv tsuas yog ob teev.CocoTerra tus tsim kev tawg yog lub tshuab ua kom zoo dua qub uas siv cov hlau tsis muaj steel hlau los zom cov nibs rau hauv lub tsev me me ntawm cov qhob noom xim kasfes.Lub tshuab ua kom txias txias tswj qhov kub thiab txias thaum lub sijhawm txheej txheem tempering tseem ceeb, uas hloov cov kua chocolate rau hauv daim ntawv.Cov cuab yeej tseem muaj lub tshuab centrifuge rau dispense thiab mold chocolate rau hauv ib lub nplhaib tshwj xeeb ntawm kwv yees li 250 grams uas tuaj yeem tawg lossis noj tag nrho.

Ib tus khub app qhia cov neeg siv cov kauj ruam dhau los thiab suav nrog cov zaub mov kom txiav-ua cov qhob noom xim kasfes rau xaiv lub hauv paus ntawm cov taum (xws li kas fes thiab cawv, thaj tsam cacao sib txawv tsim cov khoom sib txawv) thiab feem pua ​​cacao (qis dua yog sweeter).

Tsis yog tso lawv tus kheej li David hauv kev lag luam ntawm chocolate Goliaths, CocoTerra tau xaiv los ua lawv tus kheej thiab ua haujlwm ntawm sab hauv.Thaum ntxov, Saal thiab Alter koom nrog Fine Chocolate Industry Association kom ntsib thiab kawm los ntawm ntau tus kws tshaj lij.Lawv tau thov cov lus qhia hauv chav kawm, thiab tau koom nrog cov xwm txheej tseem ceeb xws li Northwest Chocolate Festival los tsim kev sib raug zoo nrog cov neeg ua liaj ua teb, cov neeg tsim khoom thiab cov neeg muag khoom.

"Kev lag luam chocolate, tshwj xeeb tshaj yog nyob rau theem khoom siv tes ua, yog qhib thiab sib koom tes, ib yam li kev lag luam tech, "Alter hais."Cov neeg zoo siab rau lawv cov khoom siv tes ua thiab zoo siab los qhia kev kawm nrog cov neeg tshiab.Peb mus rau chocolate, zaub mov thiab khoom noj khoom haus tech rooj sab laj, ua hauj lwm peb tus kheej tes hauj lwm, coj kom zoo dua ntawm feem ntau caw uas tuaj peb txoj kev.Ib yam ua rau lwm tus.Koj tsuas yog yuav tsum txaus siab tso koj tus kheej tawm ntawm qhov ntawd thiab hwm lwm tus txoj kev paub thiab sijhawm. "

Lub tuam txhab tseem xaiv tsis txwv cov neeg siv khoom rau ib qho tshwj xeeb chocolate hom lossis tus neeg muag khoom txoj kev, hais tias, Nespresso ua nrog nws cov kas fes pods."Nws tsis yog, 'Hav, saib lub ntiaj teb chocolate, peb tab tom tom qab koj," Alter hais."Peb tus cwj pwm tau koom tes nrog peb yog qhov zoo rau txhua tus.Peb tab tom tsa kev paub txog cov txheej txheem ua chocolate uas cov neeg siv khoom niaj hnub tsis paub ntau txog. "

Greg D'Alesandre, Cacao Sourcerer ntawm Dandelion Chocolate, hais tias "Raws li kev lag luam, kuv xav tias peb ib txwm ua rau cov tswv yim tshiab uas tau pom tias ua haujlwm, tab sis zaj dab neeg zoo uas tsis muaj pov thawj tsis tau deb heev," hais tias Greg D'Alesandre, Cacao Sourcerer ntawm Dandelion Chocolate, lwm tus neeg sim ua ntej. overcame skepticism thiab tam sim no yog CocoTerra koom tes."Qhov uas ua rau kuv zoo siab tshaj plaws yog kev paub thiab tsav Nate thiab nws pab neeg li cas.Lawv muaj lub tswv yim nthuav dav nrog lub zeem muag kom ua raws thiab kov yeej txhua yam kev nyuaj uas tshwm sim. "

CocoTerra tseem tsis tau muaj hnub tso tawm, txawm hais tias muaj kev paub txog lub tuam txhab tau hais tias thawj chav yuav tsum muaj nyob rau xyoo tom ntej lub caij so khoom noj khoom haus.Lub hom phiaj yog muag ncaj qha rau cov neeg siv khoom thaum xub thawj nrog kev cia siab los koom tes nrog cov khw muag khoom xws li Williams-Sonoma dhau sijhawm.Saal hais tias lub tuam txhab tau nce ntau dua $ 2 lab hauv kev nqis peev los ntawm "cov neeg uas zoo siab txog qhov muaj peev xwm rau lub rooj noj mov, vim tias lawv nyiam chocolate, lossis muaj kev paub txog kev lag luam - zaub mov, cawv, cacao - lossis muaj. ua haujlwm nrog peb ua ntej, lossis tsuas yog ntseeg tias peb tuaj yeem ua rau nws tshwm sim. "

Tam sim no qhov kev sim yuav yog seb cov neeg siv khoom hauv tsev puas tau npaj ntxiv lwm qhov ua-nws-hauv-tsev gizmo nrog rau lawv cov ice cream thiab khob cij.Rau kev vam meej ntawm qhov loj, qee cov kws tshuaj ntsuam hais tias CocoTerra yuav tsum koom tes dhau ntawm cov khoom siv tes ua me me, nrog lub tuam txhab nrog thoob ntiaj teb, xws li Nestle.

"Kuv cia siab tias yuav muaj qee qhov kev thov rov hais dua ntawm cov neeg nyiam chocolate thiab cocoa thaum pib, tab sis kev lag luam tseem ceeb tsis zoo li tshwj tsis yog tias tus neeg ua si chocolate sab saum toj tau txais lossis tso cai siv thev naus laus zis," Oliver Nieburg, tus kws tshuaj xyuas khoom noj thiab haus dej haus tau zoo ntawm Lumina Intelligence, hais txog cov khoom noj khoom haus loj. conglomerates."Qhov ntawd tau hais tias, tus kws tsim khoom hauv tsev hauv tsev tuaj yeem muab cov neeg siv khoom hloov pauv mus rau cov khoom qab zib-laden cov khoom qab zib."

Txawm tias tom qab tsib xyoos ntawm R & D thiab jitters uas tuaj nrog kev mus tag nrho-hauv-ib qho ntawm ib qho khoom, ib qho kev xav yooj yim ua rau CocoTerra mus: "Cov neeg nyiam chocolate," Saal hais.“Qhov kev txaus siab rau nws yog tawm ntawm kab kos.Yog tias peb tuaj yeem ntxiv rau qhov kev txaus siab los ntawm kev tau txais cov neeg siv khoom koom nrog hauv qhov kev mob siab no, peb tsis nyob hauv kev lag luam chocolate lawm.Peb nyob hauv kev lag luam zoo siab. "

Cov ntaub ntawv yog lub sijhawm tiag tiag snapshot * Cov ntaub ntawv ncua sijhawm tsawg kawg 15 feeb.Cov Xov Xwm Ntiaj Teb Kev Lag Luam thiab Nyiaj Txiag, Cov Ntawv Tshaj Tawm, thiab Cov Ntaub Ntawv Kev Lag Luam thiab Kev Tshawb Fawb.

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