Wasinetona - I ka manawa i manaʻo ʻia he niche, ʻo ka candy chewy i kēia manawa he mea hoʻokele koʻikoʻi o ke kūʻai ʻana i ka lole kokoleka ʻole.ʻO ka hāʻawi ʻana i kēia ka ʻāpana nahu huaʻai, kaena ʻana i nā brand me Starburst, Now and Later, Hi-Chew a me Laffy Taffy e inoa i kekahi.

Ke hahai nei ka evolution i nā mea kūʻai candy i ko lākou ʻapo ʻana i nā huahana me nā mea ʻoluʻolu a me nā mea e hui pū i ka hua a me ka crunch.Me nā ʻano like ʻole mai nā ʻāpana, nā nahu a me nā ʻōwili, a hiki i nā hāʻule a me nā kaula, hāʻawi ʻia nā huahana i nā mea ʻono e pili ana i nā hua kuʻuna i nā koho exotic a hiki i nā koho ʻono i hui pū ʻia.

ʻO ka hopena o kēia mau hoʻomohala ʻana he ʻāpana waiwai i $ 1.7 biliona no nā wiki he 52 e pau ana i ka lā Malaki 26, e hōʻike ana i kahi puʻupuʻu 16 pakeneka mai nā helu makahiki i hala, e like me Circana."ʻO kēia mau mea he 14 pakeneka o ka nui o ka mākeke kokoleka ʻole akā e hoʻokele i ka 30 pakeneka o kona ulu ʻana," wahi a Sally Lyons Wyatt, ka hope-peresidena hoʻokō a me ke alakaʻi hoʻomaʻamaʻa, nā ʻike o nā mea kūʻai ma Circana."Eia kekahi, huki lākou i nā hale me nā keiki, ʻoi aku ka nui o nā hīnaʻi nui."

ʻO nā meaʻala e hoʻonui i ka hauʻoli

ʻOiai ʻo nā mea ʻono e like me ka apple, blue raspberry, cherry, grape, mango, fruit punch, strawberry, tropical and watermelon e mau ana ka mana, ke ʻimi nei nā hui e hoʻonui i kā lākou pāʻani me nā koho kau e like me ke koko ʻalani, nā ʻono exotic me ka acai, nā hua deragona a me ka lilikoi (he huaʻai Hawaiʻi), a me nā mōhai inu e like me ka ʻono o ka sodas, cocktails a me nā kofe kau.

"Ma ke ʻano he mea kūʻai aku, ua aʻo ʻia mākou e nānā i mua i nā huahana hoʻomanaʻo piha i ka wā," wahi a Kristi Shafer, hope pelekikena o ke kālepa ma American Licorice Co., hui makua o Torie & Howard."ʻO nā ʻono o ka wā kekahi o nā ʻano lole lole kaulana loa a makemake maoli mākou e lilo i ʻāpana o ia mea."

ʻO Jeff Grossman, ka hope-peresidena o ke kūʻai aku a me ka hoʻomohala ʻana i ka hōʻailona no Yummy Earth, Inc., ʻae ʻo ia he mea hoʻokele kaʻa kaʻa o ka wā.

ʻO kahi ʻano ʻē aʻe e nānā ai he ʻano ʻokoʻa a puni ka makahiki."Ke hoʻokolohua mau nei kā mākou hui noiʻi a me ka hoʻomohala ʻana i nā ʻano ʻono hou," wahi a Teruhiro (Terry) Kawabe, pelekikena a Luna Nui o Morinaga America, Inc.

Hāʻawi nā hui huaʻai i nā koho hou aʻe no ka mea kūʻai aku e ulu mau nei, e hōʻoia ana ʻo Dave Foldes, ka luna kūʻai aku no ka Now and Later a me Laffy Taffy brands ma Ferrara Candy Co., Inc. Hāʻawi ka hui i nā hui pū me ka cherry/mango, lemon lime/strawberry, hua waina. /ʻalani, ʻulaʻula uliuli/lemona, strawberry/kiwi, strawberry/ʻalani, mango/passionfruit a me nā hua hihiu/ka maiʻa.

E hoʻomau ka ʻāpana e ʻike i nā hōʻailona hou i hoʻokomo ʻia i loaʻa nā ʻano like ʻole a me nā mea ʻono, wahi a Grossman."Ua hoʻolauna koke nei mākou i nā lemona ginger chews, nona hoʻi ke kūlana olakino o ka ʻōpū me ka nahu ginger a me ka ʻono lemona nui," wahi āna.

Eia kekahi, ʻo ke ʻano o ka ʻono ʻawaʻawa ka mea e pono ai ke nānā ʻia, wahi a kahi waha ʻōlelo ma Tootsie Roll Industries, Inc. ʻO kēia mau mea he cherry ʻawaʻawa, ʻalani, lemon, watermelon a me blue raspberry."ʻO Gen X a me nā mea kūʻai aku millennial, ʻoi aku ka maikaʻi, hauʻoli i kēia mau hana hou," i hōʻike ʻia e ke kumu.

Kū i waho ma ka Papa

Hoʻokani nā hoʻolālā a me nā hoʻolālā hoʻolaha i nā kuleana koʻikoʻi i ka hiki ʻana i nā mea kūʻai aku ma ka ʻāpana, haʻi nā kumu iā Candy & Snack TODAY."ʻO ka mea nui i nā mea kūʻai aku, e like me kā mākou noiʻi, ʻo ia ka ʻono a me nā mea ʻai, a ʻo ia ka mea e pono ai ke lele i waho i nā mea kūʻai aku i ko lākou nānā ʻana i nā pūʻolo ma nā alahele," wahi a Shafer.“He mea nui ka hoʻomaʻamaʻa ʻana i ke kamaʻilio ʻana i maʻalahi i nā mea kūʻai aku ke hoʻomaopopo i ka hāʻawi.Pono ka ʻeke e hopu i ko lākou nānā a kamaʻilio leʻaleʻa - ma hope o ke kūʻai aku ʻana i ka lole!"

He mea koʻikoʻi nō hoʻi nā ʻano pā."He mea kōkua ia i ka hāʻawi ʻana i nā ʻano koho hoʻopili like ʻole, me nā ʻeke peg a me nā ʻeke kū i luna," wahi a Kawabe."Hoʻolālā ʻo Hi-Chew e hoʻomohala i nā ʻeke kū kūʻokoʻa i ka ʻimi ʻana o nā mea kūʻai aku i ka waiwai i ke ʻano hoʻonui kālā o kēia mau lā.ʻO kēlā me kēia ʻano, pono ka pahu e hopu i ke ʻano nani, leʻaleʻa a me ka waihoʻoluʻu o ka brand.

Ua ʻae ʻo Foldes."He mea nui ka hōʻike ʻana i nā huahana ma nā ʻano like ʻole e like me nā kaola like ʻole, nā ʻeke peg a me nā pahu e hāʻawi i nā mea pā i nā ala ʻē aʻe e leʻaleʻa ai i nā ʻono wiwo ʻole o nā nahu paʻakikī."

ʻOiai ua kāʻei ʻia nā lole i ka wā kahiko, ʻo ke ʻano hou ka ʻike ʻana i nā ʻoihana e hoʻohaʻahaʻa i nā ʻāpana pākahi a hoʻololi i nā huahana i nā nahu ʻole.Ua hoʻomaka ʻo Mars Wrigley i ka neʻe ʻana i ka makahiki 2017 me Starburst Minis, akā ʻo nā hōʻailona me Laffy Taffy me kāna Laff Bites, Now and Later Shell Shocked, Tootsie Roll Fruit Chews Mini Bites a me Hi-Chew Bites e hui pū ana i ka mākeke a loaʻa ka kūleʻa me nā mea kūʻai aku e like me ka poppable. koho kaʻana like.

I ka wā e pili ana i ka hoʻolaha ʻana, ʻike ʻia ka manaʻo nui i ka pili ʻana i ka ʻohana a me nā hoʻolaha pāʻoihana kaiaulu.

No ka laʻana, ua hui pū ʻo Hi-Chew me nā kime baseball ʻoihana like ʻole, me ka Tampa Bay Rays, St. Louis Cardinals a me Detroit Tigers, e hoʻokipa a kākoʻo i nā hoʻōla ʻana ma nā kahua pāʻani.Eia kekahi, ua hana pū me Chuck E. Cheese a me Six Flags."Makemake mākou i kā mākou lole momona a ʻoluʻolu e lilo i ʻāpana o nā hoʻomanaʻo ʻohana," wahi a Kawabe.

Ua loaʻa pū i nā ʻoihana ka kūleʻa i ka hōʻea ʻana i nā mea kūʻai aku ma ke kaomi ʻana i nā pilikia pili pili.No ka laʻana, ʻo ka podcast "Embracing the Journey" i kākoʻo ʻia e Torie & Howard e ʻeli i nā pilikia pilikanaka e like me ke kaumaha a me ka pepehi kanaka - nā kumuhana e pili ana i kāna Gen X a me ka millennial demographic.
A ʻo Ferrara's "Recognize the Chew" Now and Later brand social-media campaign e hoʻolauleʻa nei i nā mea hoʻololi - nā alakaʻi ʻōpio, nā mea hou a me nā ʻoihana.I ka makahiki 2022, ua kākoʻo ka brand i ka media digital Black Enterprise, e ʻike ana i nā alakaʻi o ʻAmelika ʻAmelika i ka makahiki.

"Ua hana pū mākou me nā mea hoʻololi ma ke ʻano he mea hana ʻikepili a hoʻomau i ka hoʻohana ʻana i kā mākou kahua e kaʻana like i nā moʻolelo hoʻoikaika e pili ana i kā lākou hopena," wahi a Foldes.

Hōʻike nā kumu e manaʻo lākou e hoʻomau ka piʻi ʻana o nā hua ʻai i ka ʻono, ka ʻano a me nā ʻano hana hou, e hāʻawi ana i ka mea e makemake nui ai nā mea kūʻai mai kā lākou ʻike lole.

Wahi a Morinaga's Kawabe e hōʻike ana ka noiʻi ʻoihana ʻekolu mau manawa kiʻekiʻe no ka ʻai ʻana i ka lole: ke makemake nā mea kūʻai i kahi mea ʻono;ke makemake lākou e hoʻomaha ma ka hale: a i ka wā e makemake ai lākou e ʻai i kahi mea nahu.Nānā nā hua ʻai i nā pahu a pau, wahi āna.

ʻOiai, ʻo Lyons Wyatt e mālama i ka ʻoluʻolu.Ua haʻi ʻo ia iā Candy & Snack TODAY mai ka maʻi maʻi, ua ʻoi aku ka nui o nā hua ʻai ma mua o ka ʻāpana kokoleka ʻole i nā kūʻai nui a ʻo ia nō ka hihia i kēia makahiki."Inā hoʻomau ka ʻoihana i ka hoʻolaha ʻana i nā huahana ma ka media media a me nā papahana i loko o ka hale kūʻai e kōkua i ka ulu ʻana i ke komo ʻana, ka pinepine a / a i ʻole ke kūʻai ʻana i nā kumukūʻai, e hoʻomau ʻia ka ulu ʻana o nā helu pālua.Inā ʻaʻole, hiki iā mākou ke ʻike i ka ulu ʻana o ka helu hoʻokahi. "