ʻO ke kūkulu ʻana i hale hana kokoleka kekahi ʻāpana o ka hoʻolālā a Tim McCollum mai kona hoʻokumu ʻana i Beyond Good, ʻo Madécasse ma mua, ma 2008.
ʻAʻole ia he hana maʻalahi, akā ʻo ka wahi no ka hale hana mua o ka ʻoihana i hoʻohui ʻia i kahi papa o ka paʻakikī.Ma waho aʻe o Good kahi hale kūʻai ma Madagascar, kahi e loaʻa mai ai ka cacao Criollo maikaʻi loa mai nā mahiʻai.
ʻOiai ʻo ʻApelika - ʻApelika Komohana, ʻo ia hoʻi - hoʻolako i ka 70 pakeneka o ka koko o ka honua, ʻo ka "helu helu like o 0 pakeneka" o ke kokoleka honua i hana ʻia ma laila, wahi a McCollum.Nui nā kumu no ia mea, mai ka nele o ka ʻoihana, ka pono e moku a hoʻokomo i nā mea hana hana, ka hoʻomaʻamaʻa limahana, a me ka hopena, ka hāʻawi ʻana i nā waiwai.
"Hoʻohui lākou a pau i kahi manaʻo paʻakikī loa," wahi a McCollum."Akā ʻo ka hana ʻana i ka waiwai koʻikoʻi e pono ai e hana i nā mea i hana ʻole ʻia ma mua.ʻAʻohe o mākou hoihoi i ke kūlana quo.Sub-zero.
ʻO ka haʻihaʻi ʻana mai ka maʻamau, a ʻoi aku hoʻi i ke kaulahao hoʻolako kokoleka kuʻuna, ʻo ia ke kumu o ka hana a Beyond Good.ʻO McCollum, ka mea i hoʻokumu i kona pilina me Madagascar i loko o ʻelua mau makahiki ma ke ʻano he mea manawaleʻa Peace Corps ma laila, loaʻa i kahi mea ʻē aʻe i ka ʻoihana kokoleka a me nā wahi e pono ai ke kōkua.
ʻO nā pilikia koʻikoʻi e kū nei i ke kaulahao hoʻolako koko - ʻilihune mahiʻai, ʻike maopopo i ka ʻimi ʻana, a ma ka hoʻonui ʻana, ka hana keiki, ka hoʻoneʻe ʻana i ka ululāʻau a me ka hoʻololi ʻana i ke aniau - ʻaʻole hiki ke hoʻoponopono ʻia me kahi ala mai luna, ʻike ʻo McCollum.
“ʻAʻole maikaʻi nā ʻōlelo hoʻonā a lākou i loaʻa mai ai i ka poʻe i ka hoʻomaka a i ʻole ka lalo o ke kaulahao lako, ʻo ia ka poʻe mahiʻai koko.ʻO kā mākou hiʻohiʻona he ʻokoʻa loa, "wahi āna.
ʻOiai ua lohi ka maʻi maʻi COVID-19 i ka holomua i kēia manawa, ʻo Beyond Good, me kahi inoa hou e ʻoi aku ka manaʻo o kāna pahuhopu, e hoʻolālā ana e hoʻonui i kāna kumu hoʻohālike i hana ʻia ma waho o Madagascar a i loko o ka Continental East Africa.
I loko o nā makahiki, ua hui pū ʻo Beyond Good me nā mea hana ʻaelike ma Madagascar a ma Italia e hana i kāna mau kīleka kokoleka, akā ʻōlelo ʻo McCollum ʻo ka pahuhopu hope loa ʻo ia ka hana ʻana i ka mea hiki loa ma Madagascar, e hoʻonui ana i ka waiwai o ka lawe ʻana aku.
ʻAʻole ia he mea kūikawā ka koko hoʻoilina o Madagascar.ʻO ka lāhui mokupuni kekahi o nā ʻāina he 10 wale nō e hoʻokuʻu aku i ka 100% Fine and Flavor Cocoa, e like me ka International Cocoa Organization.He hua a ʻaʻole ʻawaʻawa, loaʻa nā memo o ka strawberry, raspberry a me ka cranberry.
Ma hope o ʻehiku mau makahiki, ua paʻi ʻo Beyond Good i kahi keʻena hana me kāna mea hana ma Madagascar, e koi ana i ka hana ma kahi hale hana hou ma Antananarivo, ke kapikala o Madagascar, e hoʻomaka i ka makahiki 2016.
ʻO ka makahiki i hala aku nei, ua hana ka hale hana i ka hapalua o ka huina o Beyond Good - ka mea hana hui Italia i hana i ka hapa ʻē aʻe - akā manaʻo ʻo McCollum he 75 pakeneka o kāna mau huahana kokoleka e hana ʻia ma Madagascar i kēia makahiki.
Ke hoʻohana nei ka hale hana i nā kānaka he 42, ʻaʻole i loaʻa ka hapa nui o lākou i kahi hana i loko a i ʻono i ka kokoleka ma mua.Ua hana ʻia ia i kahi ʻano aʻo, wahi a McCollum, akā ʻo ka hana ʻana i ka kokoleka ma Madagascar e hoʻopili ai i nā mahiʻai a me nā limahana i ke kaʻina holoʻokoʻa.
Lawe mau ʻo Beyond Good i kāna mau hoa mahiʻai - ʻelua hui, hoʻokahi mea mahiʻai waena a me hoʻokahi hana mahiʻai nui ma ke komohana ʻākau o Madagaskar - i loko o ka hale hana e ʻono ai i ke kokoleka a ʻike i ka ʻala, ka wili ʻana a me nā hana hana ʻē aʻe.Hōʻike ia i ke kumu koʻikoʻi loa kā lākou ulu ʻana, hoʻomaloʻo a me ka fermenting no ka hana ʻana i kahi huahana maikaʻi.
"ʻO ia ka mea e hoʻoikaika nui ai iā lākou i ka hana mahiʻai, akā hiki iā ʻoe ke hana i kēlā inā ʻoe e hana ma ke kumu," wahi a McCollum."Ua lawe ʻia lākou i ka pōʻai piha i loko o ke kaulahao lako a lākou i ʻoki ʻia ai no ka manawa lōʻihi."
ʻO ka loaʻa ʻana o ka koko a me ka hana ʻana ma lalo o ka malu hoʻokahi e hiki ai i ka poʻe mahiʻai ke loaʻa hou aʻe - ʻelima a ʻeono mau manawa hou aku, wahi a McCollum - no ka mea ʻaʻohe mea ʻē aʻe e ʻimi nei e hoʻokaʻawale i nā loaʻa ma ke kaulahao lako.Hāʻawi kēia ʻano hoʻohālike i ka ʻike piha ʻana mai ka pod a i ka wrapper, e hoʻopau ana i ka pono o nā papahana e pale aku i ka ʻilihune, ka hana keiki, ka hoʻopau ʻana i nā ululāʻau a me nā pilikia ʻē aʻe.
"Inā loaʻa ka loaʻa kālā maikaʻi o ka mahiʻai, a aia kahi pilina pili kūʻai ma waena o ka mea mahiʻai a me ka mea hana kokoleka, pau nā pilikia ʻē aʻe o ka ʻoihana."Wahi a McCollum.
Hoʻolālā ʻo Beyond Good e hoʻonui ma waho o Madagascar, ʻo ia kekahi o ke kumu i hoʻololi ai i kona inoa inoa mai Madécasse i ka hopena o ka makahiki i hala.ʻAʻole ʻo Madécasse ka inoa maʻalahi loa e hoʻomanaʻo a haʻi ʻia - kahi mea i aʻo mua ʻia e ka hui ma kāna mōʻaukala.
"Ua paʻa ia iā mākou no ka manawa lōʻihi," wahi a McCollum."Ua ʻike mau mākou ua makemake mākou e hoʻololi, akā ua lōʻihi ka manawa a mākou e ʻoluʻolu ai me kahi hoʻoholo nui."
ʻO kēia ka manawa, ʻoiai ʻo Beyond Good e hoʻolālā e lawe mai i kāna kumu hoʻohālike hana kokoleka i Uganda, kahi ʻāina ʻo ʻApelika Hikina e hoʻohua ai i 30,000 tons koko i kēlā me kēia makahiki.Hiki i ka hui ke komo i kahi kaulahao lako waiwai ma laila ma o kona pilina me kāna mea hana.
Manaʻo ʻo McCollum e hala ʻelua mau makahiki e loaʻa ai kahi ʻoihana hana, akā ua hoʻokuʻu ka maʻi maʻi COVID-19 i ka holomua.I kēia manawa, ua hoʻolauna ʻo Beyond Good i ʻekolu mau pahu kokoleka hou e hōʻike ana i ka koko Ugandan a ke noiʻi nei ʻo ia mai kahi mamao aku i kahi e manaʻo ai e hana.
Ua ʻōlelo ʻo McCollum aia ʻo Tanzania ma ka radar o ka hui, no ka mea, ua kokoke loa kāna koko i ka ʻono o Madagascar.Akā, ʻaʻole no ka Beyond Good wale nō, akā no ka ʻoihana kokoleka holoʻokoʻa.
"He mea lapuwale inā makemake mākou e mālama iā ia ma ke ʻano he ʻoihana liʻiliʻi ma Madagascar," wahi a McCollum."ʻO ka hoʻāʻo maoli o ke kumu hoʻohālike hiki iā mākou ke hoʻopili iā ia."
Ua hoʻololi ka maʻi maʻi maʻi i ke ʻano o ke kūʻai aku ʻana o nā mea kūʻai aku, ka launa pū ʻana, a me ka kaʻana like ʻana, nā ʻano e pili pono ana i ka ʻoihana confectionery.Ma kēia webinar e nānā ana i ka 2020 State of the Confectionery Industry, e noʻonoʻo mākou i ka ʻoiaʻiʻo ʻaʻole hiki ke hōʻole ʻia ʻoiai ke pale aku nei mākou i ka lehulehu a ke hele nei mākou i nā manawa kaʻana like, makemake mākou i ka hōʻoluʻolu a me ka confectionery palekana e hāʻawi iā mākou.

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